Clone of Three Pavia-Based Companies Take Centre Stage in the Student Challenge Launched by Spoke 6 and the University of Pavia
Three agricultural businesses from the province of Pavia have been selected to take an active role in the project within Spoke 6, which is focused on sustainability and the digitalisation of agricultural and livestock production intended for industrial processing.
The participating companies are:
Il Sabbione, run by Alice Zanaboni, based in Robecco Pavese (PV)
Azienda Agricola Frigerio Anna Maria, located in Voghera (PV)
Azienda Agricola Luca Bonizzoni, based in Casteggio (PV)
The challenges proposed by these companies were presented to students on 14 March during the Advanced Digital Marketing course, part of the Master’s Degree Programme in Digital Communication. This marked the beginning of an innovative educational journey based on the “learning by doing” method. The students, organised into multidisciplinary teams and guided by Professor Elisa Conz, will develop ideas, projects, and innovative solutions in response to the companies' real-world needs.
The initiative has a dual aim:
To provide students with the opportunity to work on real business cases, gaining practical and project-based skills in a dynamic and authentic environment.
To enable companies to connect with young talent and discover innovative, applicable solutions for their production and communication strategies.
Students will have until June to develop digital marketing plans designed to enhance brand awareness and engagement for the selected businesses.
Particular attention will be given to competitiveness on both national and international levels: the marketing strategies must highlight the authenticity and quality of local products, helping to position these brands in a distinctive way within Italian and global markets.
