Dal 19 maggio 2025 fino al 19 giugno 2025 sarà attiva l’esperienza “Alla Volta di Como”, l’urban game sviluppato dagli studenti della Scuola Specializzata Superiore d’Arte Applicata di Lugano e gli studenti della Laurea Magistrale in Hospitality for Sustainable Tourism Development dell’Università dell’Insubria, sostenuto dallo Spoke 3  (Nord Ovest Digitale e Sostenibile) del progetto NODES.   Il gioco, disponibile in italiano e inglese e completamente gratuito, proporrà una caccia al tesoro alla scoperta del patrimonio culturale della città di Como, tra dettagli curiosi e itinerari nascosti, indovinelli e premi; cinque tappe, una città da scoprire e personaggi storici pronti a sfidarti con domande e storie tutte da vivere.   A guidarvi una speciale rana e cinque personaggi storici in realtà aumentata, per un’esperienza divertente e dinamica.   L'attività è aperta a tutti. Scopri come partecipare scansionando il QR code presente sulla locandina!

  In recent days, a group of students from the IBE and FIMIF-FIMEDIS Master's Degree courses in Economics at the University of Insubria had the opportunity to visit the company Novello Case srl in Oggiona con Santo Stefano (VA) as part of the Challenges of the Nodes project.   The aim of the visit was to experiment with collaboration between students from Master's Degree courses characterized by different educational objectives, offering them the opportunity to interact with local business realities and work together on topics of innovation and sustainability.   The contamination of ideas between students with different backgrounds, and between the academic world and business are essential to enhance the talent of young people.

On March 31, 2025, the event "Tourism and culture: innovation for the North West" was held at the University of Turin, a partner of Spoke 3 - Tourism Industry and Culture, organized as part of the Primavera Nodes Roadshow initiative.   During the event, several companies operating in the North West took part and were able to win funds from the cascade calls.   Thanks to the funds received, companies were able to start interesting industrial research and experimental development projects that were presented during the day. Prototypes of applications to be used in the field of tourism, culture but also sustainable fashion captured the attention of those present, who asked several questions to the company representatives.   Finally, Prof. Piercarlo Rossi of the University of Turin and Prof. Stefania Cerutti of the University of Eastern Piedmont presented the results obtained to date with the two flagship projects CIRIL and TOEP.    

On Wednesday 26 March, the podcast: Tourism, between precariousness and precariousness was presented at the Aula Magna Campus SAA of the University of Turin.   The event, full of ideas for professionals in the sector, was introduced by Davide Caregnato, Director of the SAA, by Marcella Costa, Director of the Department of Foreign Languages ​​and Literatures and Modern Cultures, and by Rossi Piercarlo, full professor of Administrative Law and Flagship Manager of the NODES - Digital and Sustainable North West project.   Tourism is one of the strategic sectors of our country system. It is in good health, but continues to show strong structural criticalities: in Italy it is still dominated by individual businesses, often undercapitalized and far from managerial management. A fragility that, also due to the seasonality of the offer, negatively influences the professional choices of the new generations, increasingly oriented to consider tourism as a transitory occupation.   These are some of the topics covered in the new podcast by Filippo Monge, professor of Business Economics and Management and Innovation Economics at the University of Turin, as well as director of the SAA-COREP masters dedicated to the management of territorial systems and sustainable agriculture.   The podcast is the result of two years of research in Italy and abroad, with primary data taken from financial and social security databases. The text was written in collaboration with Paolo Gerbaldo, tourism historian, and Robin Vanzolini, researcher. The direction is by Massimo Pasquale, in the studios of Radio 110 – the Web Radio of the University of Turin.   In the classroom and online, over 250 participants including students, professionals and stakeholders in the sector. Guests included: – Federico De Giuli, top manager and former president of the Tourism Group of the Industrial Union of Turin – Riccardo Staglianò, journalist and author of the book “Hanno vincere i ricco” (Einaudi, 2024), presented during the meeting – Marco Novarese, economist at the University of Eastern Piedmont, who enriched the discussion with interesting suggestions on research.   A necessary dialogue to understand the transformations of the tourism sector and enhance the role of training and innovation.