Tourism and Culture Industry

Digitalization of the tourism industry and enhancement of cultural and environmental heritage
 

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Spoke 3 Tourism and Culture Industry

Spoke 3 promotes the development of the tourism and culture industry through the digitalization of tourism businesses, the introduction of the culture of sustainability and the enhancement of Made in Italy.


It is coordinated by the University of Insubria and sees the collaboration between universities, research centers and organizations

Spoke 3 - industria del turismo

News

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"Artificial Intelligence in Textiles – Human in the Loop or Changing the Loop?"
On December 3, 2024, the event organized by ComoNext Innovation Hub, partner of Spoke 3, was held at Villa del Grumello (CO): "Artificial Intelligence in the Textile Sector – Human in the Loop or Changing the Loop?".   The event explored the revolutionary role of frontier technologies, with particular attention to generative artificial intelligence in the transformation of the textile sector.   The speakers accompanied the participants in the issues related to the digitalization of production processes, corporate sustainability and innovation in design, highlighting in particular how Artificial Intelligence contributes to optimizing efficiency and reducing waste.   The intervention of the Galli Academy highlighted the importance of artistic and technological training to preserve and enhance cultural heritage. The historical movements that reacted to industrialization, promoting craftsmanship and innovation, were taken into consideration, and the need to transform industrial and artistic archives into cultural resources was underlined. The integration of tradition and artificial intelligence emerges as a lever for innovative and cultural change.   PA Expertise illustrated a practical application of artificial intelligence in the sector, connected to the intelligent management of product archives and the generation of new drawings already in report in a few minutes (starting from the interpretation of existing details, such as texts and/or images), all supported by computer vision and generative AI modules.   Finally, Legnani Legal introduced the importance of a Governance, Risk & Compliance approach to manage the risks associated with the introduction of disruptive technologies, ensuring a harmonious and sustainable digital transformation.

News
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The city of Benevento meets companies operating in tourism and culture of southern Italy
On November 13, 2024, the event "Tourism and culture: innovation for the South" was held at the University of Sannio, a partner of Spoke 3 - Tourism and Culture Industry, organized as part of the Roadshow Mezzogiorno initiative.   During the day, Dr. Marco Biolatti of the University of Turin and Prof. Stefania Cerutti of the University of Eastern Piedmont showed those present the results obtained to date with the two flagship projects CIRIL and TOEP; projects aimed at enhancing the territory and culture thanks to the use of new technologies.   The main protagonists of the event were the companies operating in southern Italy, which had the opportunity to win funds from the cascade calls through which they were able to start interesting industrial research and experimental development projects. The companies presented their progress, showed some prototypes and explained to those present how new technologies are revolutionizing the tourism and culture sector in the South but also the Made in Italy sector. Interesting and noteworthy are the applications proposed for conscious tourism and for the protection of Made in Italy and the recognition of counterfeit items. The companies also had the opportunity to discuss and network with each other   At the end of the meeting there was an interesting round table that allowed researchers and companies to discuss what has been done so far and possible actions to take in the future.

News
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Researchers' Night Spoke 3 - Researchers and textile companies together for technological innovation
The usual appointment with the Researchers' Night 2024 was held on Friday 27 September 2024 and the University of Insubria, leader of Spoke 3, in collaboration with Confindustria Varese and the City of Busto Arsizio organized a conference entitled: "The textile industry and its culture between past and future". The event, which was held in the conference room of the Textile Museum of Busto Arsizio, brought together researchers and entrepreneurs in the textile field who had the opportunity to discuss the future of this important reality thanks to the use of new technologies aimed at sustainability. Historical, economic and cultural interventions captured the attention of those present; at the end of the conference it was also possible to take a guided tour to discover the museum and its important collection. Numerous initiatives were organized by the other partner universities as part of Spoke 3; the University of Valle d'Aosta and the University of Eastern Piedmont have put their expertise to work by proposing conferences and meetings of various kinds. For example, as regards Valle D'Aosta, the day was characterized by dissemination activities, moments of thematic study and spaces for discussion between researchers and the public, divided into various activities and thematic tables. One of the main tables concerned the Flagship Project TOEP and Spoke 3 NODES, with particular attention to the Lower Valle d'Aosta. In this section, contents and results resulting from the advancement of research within TOEP were presented, with specific attention to the local context. The table proposed prize questionnaires, explanatory slides and paper materials for the presentation of the territory, involving the 80 participants in four rounds of dynamic and interactive presentations. The sessions were led by professors Raimondi, Pioletti and Dr. Favro, who involved the audience with quizzes on the Mentimeter platform, dedicated to various topics related to the Aosta Valley region, such as linguistic aspects, natural and cultural heritage, historical and industrial issues, and local events. The material produced for the event saw the active collaboration of Dr. Pons, Dr. Perri and Dr. Bernabei, who contributed to the development of the contents. A second table, dedicated to Big Data and Artificial Intelligence, allowed us to explore the applications and perspectives of these themes in the context of the TOEP - Spoke 3 NODES project. Prof. Nava, with the collaboration of Dr. Tedeschi, currently visiting abroad, led the two presentation rounds that involved a total of 70 participants. During the sessions, the possible applications of artificial intelligence in ongoing research projects were illustrated, and the activities concluded with an interactive quiz created on the Qualtrics platform, in which visitors actively participated. The University of Eastern Piedmont in Alessandria presented the TOEP project dedicated to encouraging tourism through a user-friendly, responsive app that can exploit user preferences to suggest new experiences through a sophisticated recommendation system based on artificial intelligence. The people present were also able to view the prototype in an advanced state.  

News
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The importance of protecting geographical indications for artisanal and industrial products
Lunedì 16 settembre, presso l'Università degli Studi dell'Insubria capofila di Spoke 3, si è tenuto un workshop dal titolo: "Il Regolamento Europeo n. 2023/2411 relativo alla protezione delle indicazioni geografiche per i prodotti artigianali e industriali". I On Monday 16 September, at the University of Insubria, leader of Spoke 3, a workshop entitled: "The European Regulation no. 2023/2411 relating to the protection of geographical indications for artisanal and industrial products" was held. On 27 October 2023, "Regulation (EU) 2023/2411 of the European Parliament and of the Council of 18 October 2023 on the protection of geographical indications for artisanal and industrial products and amending the regulations" was published in the Official Journal of the European Union. (EU) 2017/1001 and (EU) 2019/1753” (“Regulation”) which introduces for the first time, for artisanal and industrial products with certain characteristics, a uniform protection system in all Member States. The introduction of ad hoc forms of protection for artisanal/industrial excellence has been under consideration by the Commission for many years, so much so that the first public consultations took place as early as 2013. The purpose of the GIs is to guarantee greater legal certainty in protection of excellent artisanal and industrial products, with benefits for consumers and micro, small and medium-sized enterprises (“MSMEs”).  During the afternoon, the workshop participants learned about the new discipline which aims to encourage quality production, strengthening competitiveness between companies, offering consumers more effective means to verify the authenticity of products, with a virtuous impact on 'employment. Among the purposes of the legislation there is also that of enhancing the cultural heritage, productive and commercial traditions, increasing tourism and generating new jobs. The public, made up of representatives of industrial associations, local authorities and businesses, was informed about the potential of the Regulation and during a round table was able to ask questions and observations to a group of professionals specialized in the topic.  

Boost your competence

3. Culture and tourism industry
Climate emergency and sustainability paths for SMEs - 2nd edition
Course holder
Università degli Studi dell'Insubria - Prof.ssa Rossella Locatelli, Dipartimento di Economia (DiECO)
Upskilling
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3. Culture and tourism industry
ComoNext for businesses
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Sara Lucca - ComoNext Innovation Hub
Acceleration
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Eventi

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BIT 2025: Spoke 3 takes part in the Milan International Tourism Exchange
From Sunday 9 February to Tuesday 11 February 2025, Rho - Milano Fiera hosts the 45th edition of BIT - International Tourism Exchange, one of the most important Italian events dedicated to Tourism.   Spoke 3 - Tourism Industry and Culture participates in this edition by promoting research and innovation of the ecosystem and the University of Insubria by giving visibility to innovative projects in the field of tourism and culture in order to create new synergies with exhibitors and visitors interested in the enhancement and promotion of tourism and culture; factors widely present in the North West through the use of new technologies.   BIT is the main B2B and B2C marketplace for the tourism industry. The three days of the event will be dedicated to commercial operators for BUSINESS, NETWORKING and TRAINING. One day (Sunday 9 February) is also open to travelers who visit the event to discover new experiences and find inspiration for their next trips.   At booth H07 - Hall 9, NODES Spoke 3 will present innovative prototypes and research materials, showcasing NODES projects including the flagship projects TOEP (Tourism Open-ended Experimentation Platform) and CIRIL (CULTURAL-INDUSTRY REGENERATION IMMERSIVE LAB) and academic POCs in the field of Tourism and Culture. Academic POCs include: DIGITALIMM (Digital Muse for Museums), PLANET (Planner Leisure App for Natural & Experiential Tourism), AIACE (Artificial Intelligence Assistant for Cultural Tourism Enhancement), HISTORYGRAPHIA, ITM (Immersive textile museum), CERR (Cultural Extended Reality Routes).   Some researchers will be present to illustrate their innovations to the public; among them there will be some representatives of the University of Insubria, University of Turin, University of Eastern Piedmont and University of Valle D'Aosta.  

Conferences
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International Symposia: "Technology and Society: Boon or Bane?"
Spoke 3 - Tourism Industry and Culture organized an International Symposia entitled: Technology and Society: Boon or Bane? on 23 and 24 January 2025 at the University of Insubria, Varese headquarters. The objective of the conference is to highlight how technology has unequivocally transformed the dynamics of our interactions, lifestyles, work environments, social relationships and business operations. Playing a vital role in society, technology continues to evolve, promising new advancements that will reshape our lives and professional landscapes. While technology facilitates seamless communication, access to information, travel, sharing of ideas and creation of knowledge, there is growing apprehension about its potential negative impacts on society in the future. In particular, concerns have emerged regarding the potential negative consequences of artificial intelligence (AI) and automation. Additionally, the influence of social media on mental health and well-being, especially among younger generations, is of growing concern. In this regard, we point out the following track   Among the publication possibilities, we also highlight ONLINE BUSINESS ECONOMY - Business and Management Science International Quarterly Review, a magazine in which it will be possible to publish your paper in both English and Italian. It will be possible to register for the conference starting from 15 October 2024 To register, fill out the form at link   For further information see the link

Meeting
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Presentation of the volume: "Che Impresa, la Creatività!" Geographies and narratives of creative projects for the development of talents, businesses and territories
The University of Eastern Piedmont, partner of Spoke 3, presents the volume: "Che Impresa, la Creatività!" Geographies and narratives of creative projects for the development of talents, businesses and territories. Creativity is a fundamental skill in contemporary society, but its many facets make it difficult to understand. During the event, Professor Stefania Cerutti, scientific director of Spoke 3 and editor of the volume, will illustrate the content of the volume: Che Impresa, la Creatività!, born following the advanced training course of the same name that took place last spring. The volume will be presented on Saturday 14 December at the Forum of Omegna (VB) at 11.00, and aims to be a compass to orient oneself in the vast world of creativity, exploring its different faces and potential. Through geographies, stories, practices and models, the text offers ideas and questions to understand how creativity can contribute to the development of talents, businesses and territories. Combining methodologies, empirical reflections and dissemination, each chapter enhances the original talent and creative autonomy of each author. An exciting journey, which invites the reader to immerse themselves in a multifaceted and stimulating universe, dedicating a Rodari-like wish: "Will he go far? Will he make his fortune? Will he straighten out all the crooked things in this world? We don't know […] We can only wish him, with all our hearts: "Have a good trip!"" (Rodari G., Il Giovane gambero, 1962). When: Saturday 14 December, 11:00 Where: Omegna (VB) at Forum, Parco P.Maulini 1 Contributions by: Stefania Cerutti (UPO, editor of the volume), Alberto Poletti (director of the P.AR.C.O Foundation) and Simone Fornara who wrote the preface to the volume. Free admission.  

Conferenze
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L’Intelligenza Artificiale nel settore Tessile – Human in the Loop or Changing the Loop?
ComoNext Innovation Hub, partner di Spoke 3 - Industria del Turismo e della Cultura ha organizzato per martedì 3 dicembre 2024 a Villa Del Grumello (CO) un evento dal titolo: L'evento "Intelligenza Artificiale nel Settore Tessile – Human in the Loop or Changing the Loop?".   La conferenza esplora il ruolo rivoluzionario delle tecnologie di frontiera, con particolare attenzione all'intelligenza artificiale generativa nella trasformazione del settore tessile. Nel corso della giornata verranno trattati i temi della digitalizzazione dei processi produttivi, della sostenibilità aziendale e dell'innovazione nel design, evidenziando come l'AI contribuisca a ottimizzare l’efficienza e ridurre gli sprechi. Si illustrerà un'applicazione pratica dell’AI nel settore tessile riferita alla gestione intelligente degli archivi dei prodotti, supportata da moduli di computer vision e AI generativa. Sarà discussa l'importanza di un approccio di Governance, Risk & Compliance per gestire i rischi associati all’introduzione di tecnologie disruptive, garantendo una trasformazione digitale armonica e sostenibile.    Le nuove tecnologie di frontiera stanno rivoluzionando il modo di comunicare, di produrre e di vivere qualsiasi processo di business. Grazie all’iniezione armonica della digitalizzazione, le aziende ottimizzano i processi produttivi, migliorano l'efficienza e riducono i costi. In particolare, l'AI generativa e altre forme di intelligenza artificiale stanno trasformando il modo in cui i prodotti vengono progettati, realizzati e distribuiti. L'adozione dell'intelligenza artificiale, anche generativa, può portare a innovazioni radicali nel design dei prodotti, consentendo una risposta più agile e flessibile alle esigenze del mercato.  Inoltre, l'intelligenza artificiale può migliorare la sostenibilità delle operazioni aziendali.    Attraverso l'ottimizzazione delle risorse e la riduzione degli sprechi, l'AI contribuisce a creare processi più ecocompatibili, che sono sempre più richiesti dai consumatori e dai regolatori. L’introduzione di tecnologie innovative ci pone il problema di come ridisegnare un processo di business mantenendo l’uomo con un ruolo nel loop (human in the loop). D’altro canto, l’innovazione cambia il “loop” e questo aspetto deve essere governato, tenendo l’uomo al centro e lavorando, in maniera armonica, sui tre assi della Trasformazione Digitale (Persone, Organizzazione/Processi e Strumenti). Cambiando il loop cambia la richiesta di hard e soft skills in ambito professionale rendendo quindi necessario un approccio digitale alla formazione. Tra le varie applicazioni, oltre a quelle focalizzate all’ottimizzazione dei processi produttivi, la narrazione dell’evento si concentrerà su un caso tipico del mondo tessile che soddisfa la necessità di gestire, in maniera smart ed efficace, il proprio archivio di prodotti. Grazie a una soluzione innovativa, si gestisce in maniera più efficace l’archivio (AI Computer Vision) e si arriva in tempi più rapidi, grazie al modulo di AI Generativa, al disegno di una proposta basata sull’analisi della storia (interno ed esterno), dello stile (interno ed esterno) e del sentiment del mercato.   - Sessione 1: ore 9.30 – 13.00 - Sessione 2: ore 14.30 – 18.00     La partecipazione all'evento è a titolo gratuito   Iscriviti qui