Tourism and Culture Industry

Digitalization of the tourism industry and enhancement of cultural and environmental heritage
 

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Spoke 3 Tourism and Culture Industry

Spoke 3 promotes the development of the tourism and culture industry through the digitalization of tourism businesses, the introduction of the culture of sustainability and the enhancement of Made in Italy.


It is coordinated by the University of Insubria and sees the collaboration between universities, research centers and organizations

Spoke 3 - industria del turismo

News

Notizie
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Spoke 3 presenta i suoi POC ai Nodes Tech Sharing Days
Il 27 e 28 maggio 2025, presso il Politecnico di Torino si sono tenuti i NODES’ Tech Sharing Days, due giorni interamente dedicati all’innovazione sostenibile e al trasferimento tecnologico, dove la ricerca accademica incontra il mondo delle imprese e genera nuove opportunità per il Nord Ovest.   Nel corso della seconda giornata sono stati protagonisti 30 Proof of Concept (PoC) Accademici, sviluppati all’interno del progetto NODES – Nord Ovest Digitale e Sostenibile, e finanziati dal Ministero dell’Università e della Ricerca attraverso i fondi PNRR – NextGenerationEU.   Lo Spoke 3 era presente con 8 progetti dedicati al settore del turismo e della Cultura; l'Università degli Studi dell'Insubria, l'Università della Valle D'Aosta, l'Università degli Studi di Torino e l'Università del Piemonte Orientale hanno avuto l'opportunità di presentare i loro POC di fronte ad una vasta platea composta da imprese, professionisti del settore e ricercatori.   Infine, i team dello Spoke 3 hanno avuto a disposizione una grande area espositiva allestita nel cortile del Politecnico, dove hanno potuto mostrare materiali, risultati e confrontarsi direttamente con investitori, stakeholder e imprese. I presenti hanno avuto inoltre la possibilità di fare delle esperienze immersive mediante l'utilizzo di visori 3D.  

News
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Nodes Challenge: Students Do Business
Students do business. The final presentations of the NODES project of the Challenge took place on May 23, featuring students from the GEEM (IBE) and CLEDIFI (FIMIF-FIMEDIS) Master's Degree courses in Economics at the University of Insubria.   The objective of the project, coordinated by Professor Rossella Locatelli and Professor Alessia Pisoni, was twofold:   - Allow students to work with local businesses on the topics of innovation and sustainability - Experiment with educational collaboration between students from Master's Degree courses characterized by different educational objectives   The students presented in-depth market analyses to the company Novello Case - bioedilizia3, supported by detailed financial assessments developed during the last semester, proposing innovative strategies in response to the company's strategic and financial needs.  

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Uninsubria organizes the urban game: Alla Volta di Como
From May 19, 2025 to June 19, 2025, the experience “Alla Volta di Como” will be active, the urban game developed by the students of the Scuola Specializzata Superiore d’Arte Applicata of Lugano and the students of the Master’s Degree in Hospitality for Sustainable Tourism Development of the University of Insubria, supported by Spoke 3 (Nord Ovest Digitale e Sostenibile) of the NODES project.   The game, available in Italian and English and completely free, will offer a treasure hunt to discover the cultural heritage of the city of Como, among curious details and hidden itineraries, riddles and prizes; five stages, a city to discover and historical figures ready to challenge you with questions and stories to be experienced.   A special frog and five historical figures in augmented reality will guide you, for a fun and dynamic experience.   The activity is open to everyone.   Find out how to participate by scanning the QR code on the poster!

News
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Unito presents the Podcast: Tourism, between precariousness and precariousness
On Wednesday 26 March, the podcast: Tourism, between precariousness and precariousness was presented at the Aula Magna Campus SAA of the University of Turin.   The event, full of ideas for professionals in the sector, was introduced by Davide Caregnato, Director of the SAA, by Marcella Costa, Director of the Department of Foreign Languages ​​and Literatures and Modern Cultures, and by Rossi Piercarlo, full professor of Administrative Law and Flagship Manager of the NODES - Digital and Sustainable North West project.   Tourism is one of the strategic sectors of our country system. It is in good health, but continues to show strong structural criticalities: in Italy it is still dominated by individual businesses, often undercapitalized and far from managerial management. A fragility that, also due to the seasonality of the offer, negatively influences the professional choices of the new generations, increasingly oriented to consider tourism as a transitory occupation.   These are some of the topics covered in the new podcast by Filippo Monge, professor of Business Economics and Management and Innovation Economics at the University of Turin, as well as director of the SAA-COREP masters dedicated to the management of territorial systems and sustainable agriculture.   The podcast is the result of two years of research in Italy and abroad, with primary data taken from financial and social security databases. The text was written in collaboration with Paolo Gerbaldo, tourism historian, and Robin Vanzolini, researcher. The direction is by Massimo Pasquale, in the studios of Radio 110 – the Web Radio of the University of Turin.   In the classroom and online, over 250 participants including students, professionals and stakeholders in the sector. Guests included: – Federico De Giuli, top manager and former president of the Tourism Group of the Industrial Union of Turin – Riccardo Staglianò, journalist and author of the book “Hanno vincere i ricco” (Einaudi, 2024), presented during the meeting – Marco Novarese, economist at the University of Eastern Piedmont, who enriched the discussion with interesting suggestions on research.   A necessary dialogue to understand the transformations of the tourism sector and enhance the role of training and innovation.  

Boost your competence

3. Culture and tourism industry
Personal Skills for Tourism Innovation
Course holder
Università Valle d'Aosta - Dip. SHS - Prof.ssa Anna Maria Pioletti
Upskilling
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Training programs
3. Culture and tourism industry
Innovation Camp for PhD Students II edition
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Università degli Studi dell'Insubria
Entrepreneurship
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3. Culture and tourism industry
Startup Lab - How to pitch your idea
Course holder
Università degli Studi dell'Insubria - ComoNext Innovatio Hub
Entrepreneurship
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Companies
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Webinar

Eventi

Conferenze
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Archivi e memoria, fonti e patrimonio culturale: esperienze di ricerca e valorizzazione a confronto
Il convegno di studi Archivi e memoria, fonti e patrimonio culturale: esperienze di ricerca e valorizzazione a confronto, è organizzato dall’Università di Torino (Dipartimento di Lingue e Letterature Straniere e Culture Moderne, Dipartimento di Studi Umanistici e Dipartimento di Studi Storici) nelle giornate di giovedì 19 giugno presso la Sala Lauree Terracini nella sede di Palazzo Nuovo (via Sant’Ottavio, 20; dalle ore 9:00 alle 18:00) e di venerdì 20 giugno presso la Sala Lauree del Complesso Aldo Moro (via Giuseppe Verdi, 41; dalle ore 9:00 alle 18:00).   L’evento intende far dialogare le studiose e gli studiosi che, da prospettive differenti, si confrontano con la dimensione e lo spazio dell’archivio e i rappresentanti degli enti che hanno come obiettivo la conservazione e la salvaguardia di fondi archivistici di diversa natura.   Le fonti d’archivio rappresentano, infatti, un oggetto di ricerca trasversale a diverse discipline (storia, storia dell’arte, linguistica, musicologia, demo-antropologia, sociologia, etnologia ecc.) e costituiscono una materia di enorme rilevanza per la conoscenza e la valorizzazione del territorio e del suo patrimonio culturale. In un’ottica interdisciplinare, dunque, la discussione si concentrerà sulle diverse pratiche atte alla promozione degli archivi, attraverso la riflessione su temi quali la memoria storica e orale, la valorizzazione del patrimonio culturale e popolare e le pratiche di restituzione dei materiali alle comunità, nella prospettiva museale e del turismo sostenibile.   Il convegno si svilupperà a partire dal confronto fra le esperienze legate ad alcuni archivi che, per il loro valore molteplice, si prestano a essere oggetti di ricerca interdisciplinare: l’archivio della Fondazione Istituto Piemontese “Antonio Gramsci”, che raccoglie oltre 200 fondi archivistici contenenti materiali di natura differente, connessi in prevalenza alla storia del movimento operaio e associazionistico torinese, ma anche gli archivi personali appartenuti a singoli studiosi; l’archivio della Fondazione Nuto Revelli, che conserva e valorizza più di mille ore di registrazioni, di recente restaurate e digitalizzate, oltre a più di 50 metri lineari di fotografie, lettere, testimonianze sulla Seconda guerra mondiale, sulla Lotta di liberazione dal nazifascismo, sugli Alpini in Russia, sul mondo contadino; l’archivio del CREO (Centro di Ricerca Etnomusica e storia Orale), che accoglie registrazioni sul campo che riguardano il canto e la musica tradizionale orale, il canto politico e sociale; il Sistema informatico ABACVM (Archivio Beni e Attività Culturali Valdesi e Metodisti), una piattaforma digitale sviluppata per catalogare, diffondere e valorizzare online il patrimonio culturale metodista e valdese.   Oltre a offrire l’occasione di far conoscere i diversi archivi e le loro specificità alla comunità scientifica, l’evento consentirà di dare visibilità agli enti impegnati nella conservazione di tali materiali, con l’obiettivo di proporre nuove visioni e prospettive finalizzate alla loro tutela, promozione e restituzione. Il convegno presenterà gli sviluppi della ricerca condotta da numerosi membri appartenenti a NODES - Spoke 3 Industria del Turismo e Cultura provenienti dai diversi atenei del Nord-Ovest coinvolti nel progetto (UniTo, UniVDA, UPO, UnInsubria).   Le due giornate si articoleranno attraverso quattro sessioni tematiche, ognuna aperta da una relazione su invito: la prima dedicata alle fonti d'archivio nella prospettiva della ricerca storica, aperta dall’intervento di Alessandro Casellato (Università Ca’ Foscari Venezia) dal titolo Archivi orali e ricerca storica: un ventaglio di opportunità; la seconda rivolta allo studio degli archivi per la ricerca linguistica, introdotta dalla relazione di Silvia Calamai (Università degli Studi di Siena) dal titolo Perché la linguistica non può ignorare gli archivi orali del passato?; la terza dedicata agli archivi del patrimonio popolare e della memoria orale per l’indagine di tipo etnografico e antropologico, aperta dall’intervento a due di Piercarlo Grimaldi (Università degli Studi di Scienze Gastronomiche di Pollenzo) e Davide Porporato (Università degli Studi del Piemonte Orientale “Amedeo Avogadro”) dal titolo Dall’oralità al digitale: i Granai della Memoria; la quarta infine rivolta alle esperienze di valorizzazione delle fonti d’archivio per la promozione del territorio, aperta dall’intervento a due di Stefania Cerutti e Stefania Benetti (Università degli Studi del Piemonte Orientale “Amedeo Avogadro”) dal titolo Catalizzatore di innovazione: TOEP come archivio digitale per progetti creativi.   La partecipazione al convegno è libera e gratuita.  

Conferences
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AI in the textile sector: opportunities, critical issues, regulation
he University of Insubria, leader of Spoke 3, has organized in collaboration with the Como Lecco Chamber of Commerce and the patronage of: Confindustria Como, Confartigianato Imprese Como, the Italian Association of Textile Designers and the Como Aldo Galli Academy a conference entitled "AI in the textile sector: opportunities, critical issues, regulation".   The event will be held on June 4, 2025 from 2:30 pm to 6:00 pm at the Como Lecco Chamber of Commerce, Via Parini 16 - Sala Auditorium G. Scacchi and is open to all.   Artificial intelligence is revolutionizing the world of fashion and in particular the textile industry. The conference aims to highlight how these events are developing with particular reference to two sectors: intellectual property and sustainability.   The conference will focus on three key themes: 1. the digitalization of archives in the textile/fashion sector and their use to renew creativity in the company 2. artificial intelligence as a driver of creativity in the fashion sector 3. artificial intelligence as a tool to promote sustainability in the fashion sector.   Each theme will be addressed in the light of practical experiences that have emerged in the corporate world, with attention to the legal issues that emerge in each context.   The conference focuses on the dialectic between territory, companies and universities created with the NODES project and addresses a very important theme that emerged during the project, namely the impact of the regulatory framework on companies that will have to deal with the new challenges arising from digitalization and sustainability.   The focus of the meeting will be to compare the needs and problems of companies in the sector with the answers that legal experts will be able to provide. In this way, the interdisciplinary dialogue and the relationship with the university will be strengthened, which presents itself to the territory as a place where answers to the challenges arising from the green and digital transitions can be found.   Sign up here

Workshop
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2° Workshop “New Frontiers in Big Data and Artificial Intelligence”
On May 29 and 30, 2025, the Aula Magna of the University of Valle D'Aosta will host the workshop entitled: “New Frontiers in Big Data and Artificial Intelligence”.   Following the considerable interest that all aspects of Artificial Intelligence and Big Data are recently obtaining, and the specific relevance of the topic also within the NODES project, the 2025 edition of the workshop will focus on the topics of digital mountains, smart working and sustainable tourism and on how Big Data and Artificial Intelligence can provide innovative and effective tools to address these challenges.   Big Data allows to analyze large volumes of information, revealing patterns and trends that would otherwise be hidden, while Artificial Intelligence adds a level of understanding and prediction through advanced algorithms. For example, in the mountain area, the analysis of Big Data allows to monitor and manage natural resources, weather forecasts and tourist flows in real time, optimizing environmental management and reducing the ecological impact.   AI can improve the efficiency of smart working in mountain areas, promoting connectivity and energy resource management, allowing a more balanced and sustainable life in remote contexts. In sustainable tourism, Big Data and AI can allow to personalize visitors' experiences, manage the capacity of tourist destinations and promote ecological practices, contributing to a balance between economic development and environmental preservation.   During the workshop, scholars, academics and researchers, practitioners, representatives of civil and productive society will speak with in-depth seminars on the topic, in the presence of authoritative representatives of the main public and territorial institutions, also protagonists of a round table with the aim of creating a proactive institutional framework.   The event is open to all.

Conferences
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Narrative landscapes. Biella between language, history, aesthetics
On Friday 16 May 2025 and Saturday 17 May 2025, at Città Studi in Biella (corso G. Pella, 2 Biella), the conference will be held: "Narrative landscapes. The Biella area between language, history, aesthetics and media" promoted within the NODES - Digital and Sustainable North West project of the PNRR, in particular by Spoke 3 (Spoke 3 Tourism and Culture Industry) and aimed at enhancing a territory rich in potential such as that of Biella. The conference will explore landscape narratives in an interdisciplinary way and with a view to promoting an emblematic territory for the relationship between a heterogeneous natural environment and a complex cultural and economic history. The initiative will investigate, from a historical and contemporary perspective, the different forms of narration of the Biella landscape and the great variety of media they employ, taking them as opportunities for understanding, interpreting and promoting the Biella area for sustainable development in an ecological and social sense. Involving scholars from the University of Turin and other universities, as well as stakeholders in the area, the two-day event will range from interventions on language, history, aesthetics, media, geography and anthropology, addressing both the academic community and citizens. On the evening of Friday 16 May, the presentation and free screening of the documentary film E noi zitti? Graffiti sparsi sulle Pettinature Rivetti di Biella (2024) by Maurizio Pellegrini will take place. The conference is promoted by the Departments of Management “Valter Cantino”, Foreign Languages ​​and Literatures and Modern Cultures, Historical Studies and Humanistic Studies of UniTo.