Tourism and Culture Industry

Digitalization of the tourism industry and enhancement of cultural and environmental heritage
 

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Spoke 3 Tourism and Culture Industry

Spoke 3 promotes the development of the tourism and culture industry through the digitalization of tourism businesses, the introduction of the culture of sustainability and the enhancement of Made in Italy.


It is coordinated by the University of Insubria and sees the collaboration between universities, research centers and organizations

Spoke 3 - industria del turismo

News

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Uninsubria organizza l'urban game: Alla Volta di Como
Dal 19 maggio 2025 fino al 19 giugno 2025 sarà attiva l’esperienza “Alla Volta di Como”, l’urban game sviluppato dagli studenti della Scuola Specializzata Superiore d’Arte Applicata di Lugano e gli studenti della Laurea Magistrale in Hospitality for Sustainable Tourism Development dell’Università dell’Insubria, sostenuto dallo Spoke 3  (Nord Ovest Digitale e Sostenibile) del progetto NODES.   Il gioco, disponibile in italiano e inglese e completamente gratuito, proporrà una caccia al tesoro alla scoperta del patrimonio culturale della città di Como, tra dettagli curiosi e itinerari nascosti, indovinelli e premi; cinque tappe, una città da scoprire e personaggi storici pronti a sfidarti con domande e storie tutte da vivere.   A guidarvi una speciale rana e cinque personaggi storici in realtà aumentata, per un’esperienza divertente e dinamica.   L'attività è aperta a tutti. Scopri come partecipare scansionando il QR code presente sulla locandina!

News
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Nodes Challenges: Uninsubria students visit Novello Case
  In recent days, a group of students from the IBE and FIMIF-FIMEDIS Master's Degree courses in Economics at the University of Insubria had the opportunity to visit the company Novello Case srl in Oggiona con Santo Stefano (VA) as part of the Challenges of the Nodes project.   The aim of the visit was to experiment with collaboration between students from Master's Degree courses characterized by different educational objectives, offering them the opportunity to interact with local business realities and work together on topics of innovation and sustainability.   The contamination of ideas between students with different backgrounds, and between the academic world and business are essential to enhance the talent of young people.

News
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Northwest businesses take part in the Roadshow "Tourism and culture: innovation for the Northwest"
On March 31, 2025, the event "Tourism and culture: innovation for the North West" was held at the University of Turin, a partner of Spoke 3 - Tourism Industry and Culture, organized as part of the Primavera Nodes Roadshow initiative.   During the event, several companies operating in the North West took part and were able to win funds from the cascade calls.   Thanks to the funds received, companies were able to start interesting industrial research and experimental development projects that were presented during the day. Prototypes of applications to be used in the field of tourism, culture but also sustainable fashion captured the attention of those present, who asked several questions to the company representatives.   Finally, Prof. Piercarlo Rossi of the University of Turin and Prof. Stefania Cerutti of the University of Eastern Piedmont presented the results obtained to date with the two flagship projects CIRIL and TOEP.    

News
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Unito presents the Podcast: Tourism, between precariousness and precariousness
On Wednesday 26 March, the podcast: Tourism, between precariousness and precariousness was presented at the Aula Magna Campus SAA of the University of Turin.   The event, full of ideas for professionals in the sector, was introduced by Davide Caregnato, Director of the SAA, by Marcella Costa, Director of the Department of Foreign Languages ​​and Literatures and Modern Cultures, and by Rossi Piercarlo, full professor of Administrative Law and Flagship Manager of the NODES - Digital and Sustainable North West project.   Tourism is one of the strategic sectors of our country system. It is in good health, but continues to show strong structural criticalities: in Italy it is still dominated by individual businesses, often undercapitalized and far from managerial management. A fragility that, also due to the seasonality of the offer, negatively influences the professional choices of the new generations, increasingly oriented to consider tourism as a transitory occupation.   These are some of the topics covered in the new podcast by Filippo Monge, professor of Business Economics and Management and Innovation Economics at the University of Turin, as well as director of the SAA-COREP masters dedicated to the management of territorial systems and sustainable agriculture.   The podcast is the result of two years of research in Italy and abroad, with primary data taken from financial and social security databases. The text was written in collaboration with Paolo Gerbaldo, tourism historian, and Robin Vanzolini, researcher. The direction is by Massimo Pasquale, in the studios of Radio 110 – the Web Radio of the University of Turin.   In the classroom and online, over 250 participants including students, professionals and stakeholders in the sector. Guests included: – Federico De Giuli, top manager and former president of the Tourism Group of the Industrial Union of Turin – Riccardo Staglianò, journalist and author of the book “Hanno vincere i ricco” (Einaudi, 2024), presented during the meeting – Marco Novarese, economist at the University of Eastern Piedmont, who enriched the discussion with interesting suggestions on research.   A necessary dialogue to understand the transformations of the tourism sector and enhance the role of training and innovation.  

Boost your competence

3. Culture and tourism industry
Personal Skills for Tourism Innovation
Course holder
Università Valle d'Aosta - Dip. SHS - Prof.ssa Anna Maria Pioletti
Upskilling
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Training programs
3. Culture and tourism industry
Innovation Camp for PhD Students II edition
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Università degli Studi dell'Insubria
Entrepreneurship
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3. Culture and tourism industry
Startup Lab - How to pitch your idea
Course holder
Università degli Studi dell'Insubria - ComoNext Innovatio Hub
Entrepreneurship
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Companies
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Webinar

Eventi

Conferenze
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AI nel settore tessile: opportunità, criticità, regolamentazione
L'Università degli Studi degli Insubria, capofila di Spoke 3 ha organizzato in collaborazione con Camera di Commercio Como Lecco e il patrocinio di: Confindustria Como, Confartigianato Imprese Como, Associazione Italiana Disegnatori Tessili e Accademia di Como Aldo Galli un convegno dal titolo "AI nel settore tessile: opportunità, criticità, regolamentazione".   L'evento si terrà in data 4 giugno 2025 dalle ore 14.30 alle ore 18.00 presso Camera di Commercio Como Lecco, Via Parini 16 - Sala Auditorium G. Scacchi ed è aperto a tutti.   L'intelligenza artificiale sta rivoluzionando il mondo della moda e in particolare l'industria tessile. La conferenza si propone di evidenziare come questi eventi si stiano sviluppando con particolare riferimento a due settori: la proprietà intellettuale e la sostenibilità. Il convegno si concentrerà su tre temi chiave: 1. la digitalizzazione degli archivi nel settore tessile/moda e il loro utilizzo per rinnovare la creatività in azienda 2. l'intelligenza artificiale come motore della creatività nel settore della moda 3. l'intelligenza artificiale come strumento per promuovere la sostenibilità nel settore della moda.   Ogni tema sarà affrontato alla luce di esperienze pratiche emerse nel mondo aziendale, con attenzione alle problematiche giuridiche che emergono in ciascun contesto. La conferenza si concentra sulla dialettica tra territorio, aziende e università creatasi con il progetto NODES e affronta un tema molto importante emerso nel corso del progetto, ovvero l'impatto del quadro normativo sulle imprese che dovranno confrontarsi con le nuove sfide derivanti dalla digitalizzazione e dalla sostenibilità. Il focus dell'incontro sarà quello di mettere a confronto le esigenze e le problematiche delle imprese del settore con le risposte che gli esperti giuridici saranno in grado di fornire. In questo modo, si rafforzerà il dialogo interdisciplinare e il rapporto con l'università, che si propone al territorio come luogo in cui trovare risposte alle sfide derivanti dalle transizioni green e digitale.   Iscriviti qui

Workshop
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2° Workshop “New Frontiers in Big Data and Artificial Intelligence”
Il 29 e 30 maggio 2025 presso l'Aula Magna dell' Università della Valle D'Aosta si terra il workshop dal titolo:“New Frontiers in Big Data and Artificial Intelligence”.   A seguito del notevole interesse che tutti gli aspetti dell’Intelligenza Artificiale e dei Big Data stanno recentemente ottenendo, e della specifica rilevanza del tema anche nell’ambito del progetto NODES, l’edizione 2025 del workshop sarà incentrata sui temi della montagna digitale, dello smart working e del turismo sostenibile e su come Big Data ed Intelligenza Artificiale possano fornire strumenti innovativi ed efficaci per affrontare tali sfide.    I Big Data consentono di analizzare grandi volumi di informazioni, rivelando modelli e tendenze altrimenti nascosti, mentre l'Intelligenza Artificiale aggiunge un livello di comprensione e previsione attraverso algoritmi avanzati. A titolo di esempio, in ambito montano, l'analisi dei Big Data consente di monitorare e gestire in tempo reale risorse naturali, previsioni meteorologiche e flussi turistici, ottimizzando la gestione ambientale e riducendo l'impatto ecologico.   L'IA può migliorare l'efficienza dello smart working nelle aree montane, favorendo la connettività e la gestione delle risorse energetiche, permettendo una vita più equilibrata e sostenibile in contesti remoti. Nel turismo sostenibile, Big Data ed IA possono permettere personalizzare le esperienze dei visitatori, gestire la capacità delle destinazioni turistiche e promuovere pratiche ecologiche, contribuendo a un equilibrio tra sviluppo economico e preservazione dell'ambiente.   Nel corso del workshop interverranno con seminari di approfondimento sul tema, Studiosi, Accademici e Ricercatori, Practioners, esponenti della Società civile e produttiva alla presenza di autorevoli rappresentanti delle principali Istituzioni pubbliche e territoriali protagonisti, anche, di una tavola rotonda con il fine di creare un dentellato istituzionale proattivo.   L'evento è aperto a tutti.

Conferences
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Narrative landscapes. Biella between language, history, aesthetics
On Friday 16 May 2025 and Saturday 17 May 2025, at Città Studi in Biella (corso G. Pella, 2 Biella), the conference will be held: "Narrative landscapes. The Biella area between language, history, aesthetics and media" promoted within the NODES - Digital and Sustainable North West project of the PNRR, in particular by Spoke 3 (Spoke 3 Tourism and Culture Industry) and aimed at enhancing a territory rich in potential such as that of Biella. The conference will explore landscape narratives in an interdisciplinary way and with a view to promoting an emblematic territory for the relationship between a heterogeneous natural environment and a complex cultural and economic history. The initiative will investigate, from a historical and contemporary perspective, the different forms of narration of the Biella landscape and the great variety of media they employ, taking them as opportunities for understanding, interpreting and promoting the Biella area for sustainable development in an ecological and social sense. Involving scholars from the University of Turin and other universities, as well as stakeholders in the area, the two-day event will range from interventions on language, history, aesthetics, media, geography and anthropology, addressing both the academic community and citizens. On the evening of Friday 16 May, the presentation and free screening of the documentary film E noi zitti? Graffiti sparsi sulle Pettinature Rivetti di Biella (2024) by Maurizio Pellegrini will take place. The conference is promoted by the Departments of Management “Valter Cantino”, Foreign Languages ​​and Literatures and Modern Cultures, Historical Studies and Humanistic Studies of UniTo.  

Conferences
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Spoke 3 presents: Art Tuesdays 2025 - The Protection of Cultural Heritage
As part of the Doctoral Course in Law and Human Sciences, the Department of Law, Economics and Cultures (DiDEC) and the Department of Human Sciences and Innovation for the Territory (DiSUIT) of the University of Insubria, leader of Spoke 3, have organized in collaboration with the Research Center on the History of Contemporary Art (Crisac) of the University of Insubria a series of 4 meetings on the protection of cultural heritage entitled: "Art Tuesdays 2025". The conferences, sponsored by the Civic Museums of Como, will take place from April 29, 2025 to June 10, 2025 at the Pinacoteca Civica di Como, in via Armando Diaz 84. The Spoke 3 Tourism and Culture Industry aims at economic, social and territorial development through research and innovation actions in the tourism and culture industry. The cycle of events will offer the public and university students a reflection on the complexity and importance of art and its regulation in the legal field. The involvement of the Civic Museums of Como aims to improve educational processes, enrich the cultural life of citizens and create synergies aimed at supporting the economy of the cultural and tourism sector. A journey through the centuries to discover how humanity has protected – or sometimes neglected – its cultural heritage. This series of meetings explores the evolution of the concept of heritage, the strategies adopted for its conservation, and the contemporary challenges related to the protection and enhancement of cultural heritage. From ancient Rome, where the value of historical memory was already being discussed, to modern international conventions and digital technologies applied to conservation, emblematic cases and crucial moments that have marked the history of cultural protection will be analyzed. An opportunity to reflect on the importance of heritage as a common legacy and collective responsibility. The meetings are open to the public. To learn about the topics covered during the conferences, consult the posters