Events

Il 18 luglio 2025, dalle ore 9:30 alle 13:00, presso il Chiostro di Sant’Abbondio dell’Università degli Studi dell’Insubria a Como, si terrà la tavola rotonda “Climate Change and the Future of the Como Area. Adaptation Options and Good Practices”, un momento di confronto interdisciplinare dedicato agli effetti del cambiamento climatico sul territorio comasco e alle strategie di adattamento. Organizzato dall’Università degli Studi dell’Insubria, l’evento raccoglie contributi accademici e operativi su tematiche cruciali: gestione del rischio idrogeologico, impatti ambientali sull’ecosistema lacustre, vulnerabilità delle destinazioni turistiche e resilienza delle aree montane.   L’incontro è coordinato da Stefano Fanetti (Università dell’Insubria) e vede la partecipazione di docenti, ricercatori ed esperti provenienti da atenei, istituti di ricerca, associazioni e imprese. In particolare, saranno trattati gli effetti del riscaldamento globale sul bacino del Lago di Como e sulla sua biodiversità acquatica, l’impatto congiunto del cambiamento climatico e dell’overtourism sulle destinazioni turistiche, e le strategie di adattamento delle aree alpine caratterizzate da turismo invernale. La tavola rotonda si rivolge a studiosi, amministratori locali, operatori turistici e cittadini interessati a comprendere e affrontare gli impatti climatici su scala locale. L’ingresso è libero.

The Department of Law, Economics and Cultures of the University of Insubria, in collaboration with Governors State University (Illinois, USA), has organized an international workshop on 8, 9 and 10 July 2025 at the Como Sant'Abbondio campus entitled: "International workshop Sustainable Destination Development Governors State University" which will be part of the GovState Faculty-Led Study Abroad Program “Honors Seminar in Rome 2025”.   The workshop will allow us to develop internationalization and develop new synergies with foreign universities. Of particular value is the possibility of welcoming the group of American scholars and students to the Como area to show in practice the results of our research activity through an immersive experience in the territorial realities partnered with NODES. The focus of the meeting will be to promote the development of research also with international entities (e.g. universities, museums, tourism and culture companies).   The themes of the event are closely connected with the objective of the NODES Ecosystem to grow the territory by using a sustainability perspective and creating direct interaction with the actors present in the territory but also of international scope.   Specifically, topics such as: experiential and sustainable hospitality to promote tourist attractiveness through the offer of unconventional, immersive and sustainable experiences; integrated tourist offer for use and integrated tourist communication aimed at enhancing local assets in a systematic way (for example, tourist packages), also through the use of digital tools.   The three-day program offers an immersive learning experience in the field of tourism destination management, with particular attention to the development of sustainable tourism. Through a combination of lectures, field trips, workshops and group activities, students will explore how tourist destinations can be managed effectively, while addressing the challenges of economic, environmental and socio-cultural sustainability.     Consult the flyer with the program.  

Lunedì 07 luglio 2025, dalle ore 14.30 alle ore 17.15, presso Villa Toeplitz a Varese si terrà un incontro dal titolo: NODES CHALLENGES Iniziative per l’innovazione del territorio. L'evento, organizzato dall'Università degli Studi dell'Insubria, capofila di Spoke 3 è stato pensato per presentare a cittadini, imprese e ricercatori i risultati di 3 challenges che hanno visto coinvolti alcuni studenti di Uninsubria negli ultimi mesi.  Nello specifico, si tratta di studenti del dipartimento di Economia coordinati dalle Prof.sse Patrizia Gazzola, Rossella Locatelli e Alessia Pisoni e del dipartimento di Diritto Economia e Culture coordinati dalla Prof.ssa Roberta Minazzi, i quali hanno avuto l'opportunità di collaborare con importati realtà aziendali presenti sul territorio.   Le tre challenges: "Strumenti e strategie di business per la promozione e comunicazione di iniziative culturali per associazioni no-profit", "Il legno per strutture innovative al servizio del turismo sostenibile" e "Wonderwood 2030" avevano lo scopo di mettere i ragazzi a confronto con la completezza delle problematiche che le imprese incontrano quotidianamente nel loro percorso di  business e di sviluppo e di elaborare quindi dei progetti mirati.   Challenge: "Strumenti e strategie di business per la promozione e comunicazione di iniziative culturali per associazioni no-profit" - Dipartimento di Economia   Ogni progetto si è basato sulla gestione di un programma di sotto-progetti con una figura di tutoring con ruolo di advisor e program management officer che ha consentito agli studenti di lavorare in team su attività tra loro collegate ma autonome, ciascuna con obiettivi, scadenze e deliverable specifici all’interno di un ecosistema progettuale integrato. Tale metodologia ha consentito di lavorare sviluppando concretamente le competenze trasversali degli studenti (acquisite in aula e personali) in un contesto reale.   SCRITTURE DI LAGO a. Mission: la cultura come leva strategica abilitante nuovi format turistici e per fronteggiare il turismo sbilanciato (ovvero chiamato overtourism) b. Obiettivo operativo: creare nuovi format culturali esperienziali con un impianto narrativo e artistico multidisciplinare, suggestivo, accessibile e memorabile ENVY BOOKTRAILER a. Mission: ampliare la penetrazione del pubblico giovanile all’interno del mercato editoriale attraverso un uso strategico dei social media e l’innovazione della customer journey in store e online, a vantaggio delle piccole e grandi case editrici b. Obiettivo operativo: incrementare le vendite di libri del segmento giovanile attraverso campagne mirate su TikTok e l’introduzione di video-trailer promozionali nella fase di valutazione del prodotto, sia online che in store digitalizzati ARMONIZZAZIONE DEI FLUSSI TURISTICI E NUOVI FORMAT ESPERIENZIALI ELABORAZIONE CASO PILOTA “MUSEO DELLA BARCA LARIANA” a. Mission: la cultura come leva strategica abilitante nuovi format turistici e per fronteggiare il turismo sbilanciato (ovvero chiamato overtourism). Use case: revamping Museo della barca lariana b. Obiettivo operativo: creare nuovi format culturali esperienziali con un impianto culturale, artistico e sportivo multidisciplinare, suggestivo, accessibile e memorabile. Sviluppo dello use case in due step: 1. copertura costi operativi con strategia di breve periodo; 2. inserimento del museo all’interno di format turistici con strategia di medio periodo.   Challenge: “Il legno per strutture innovative al servizio del turismo sostenibile” - Dipartimento di Economia   Nell’ambito delle attività di NovelloCase è stato concepito un progetto imprenditoriale, attualmente in fase “early-stage”. Il progetto prevede la realizzazione di “moduli abitativi nomadi” che possano essere utilizzati principalmente per esperienze di turismo sostenibile (ad es. esperienze di “immersive” nella natura). Ai fini della sua realizzazione, è stato chiesto agli studenti di effettuare analisi di natura strategico-finanziaria al fine di valutare la reale fattibilità e sostenibilità del progetto.   La challenge proposta da NovelloCase ha rappresentato una ottima opportunità di "sperimentazione" di modalità di didattica innovativa coinvolgendo sia studenti del Corso di Laurea Magistrale GEEM/IBE (insegnamento di “Open Innovation and Startup Ecosystems”) sia studenti del Corso di Laurea Magistrale EDIFI/FIMEDIS (insegnamento di “Lab: sostenibilità e sistema finanziario”). I primi si sono focalizzati sull’analisi del modello di business e di mercato, i secondi sull’analisi della sostenibilità economico-finanziaria dell’investimento.    Alla fine del semestre, i due gruppi di lavoro hanno consegnato a NovelloCase una proposta di "roadmap strategica" a supporto del processo decisionale del management aziendale. A tal fine, le varie “opzioni strategiche” formulate dagli studenti sono state supportate da approfondite analisi economico-finanziarie che consentano all’azienda di valutare la fattibilità del progetto (in termini di investimento, ritorno economico e sostenibilità di medio-lungo termine) e quindi l’implementazione.   Questa sperimentazione di “collaborazione” tra studenti con diversi background in una logica di cross-fertilization (gli studenti coinvolti nei lavori di gruppo tendono ad “assorbire conoscenza” contribuendo con le proprie capacità e competenze alla realizzazione di progetti con una finalità comune) ha riscosso notevole successo tra gli studenti coinvolti e una piena soddisfazione del management aziendale che si è complimentato con il corpo docente per il lavoro svolto in riferimento alla challenge proposta.   Challenge: “Wonderwood 2030” Dipartimento di Diritto Economia e Culture La challenge, avviata con la collaborazione della Prof.ssa Stefania Cerutti dell'Università del Piemonte Orientale ha visto la partecipazione attiva di studenti e studentesse chiamati a elaborare proposte strategiche per lo sviluppo turistico e leisure del parco Wonderwood nell’area montana di Trarego Viggiona (VB), sul versante piemontese del Lago Maggiore. I progetti dovevano rispondere a una serie di quesiti concreti posti da Wonderwood, startup innovativa del settore dell’intrattenimento sostenibile, con l’obiettivo di analizzare scenari di sviluppo, target di mercato e potenzialità per trasformare il territorio in una nuova destinazione multitarget sostenibile, attiva tutto l’anno.    Nel corso dell'evento professori, studenti e rappresentanti delle imprese coinvolte si confronteranno sulle challenges e su obiettivi e risultati raggiunti.   Iscriviti qui

Il convegno di studi Archivi e memoria, fonti e patrimonio culturale: esperienze di ricerca e valorizzazione a confronto, è organizzato dall’Università di Torino (Dipartimento di Lingue e Letterature Straniere e Culture Moderne, Dipartimento di Studi Umanistici e Dipartimento di Studi Storici) nelle giornate di giovedì 19 giugno presso la Sala Lauree Terracini nella sede di Palazzo Nuovo (via Sant’Ottavio, 20; dalle ore 9:00 alle 18:00) e di venerdì 20 giugno presso la Sala Lauree del Complesso Aldo Moro (via Giuseppe Verdi, 41; dalle ore 9:00 alle 18:00).   L’evento intende far dialogare le studiose e gli studiosi che, da prospettive differenti, si confrontano con la dimensione e lo spazio dell’archivio e i rappresentanti degli enti che hanno come obiettivo la conservazione e la salvaguardia di fondi archivistici di diversa natura.   Le fonti d’archivio rappresentano, infatti, un oggetto di ricerca trasversale a diverse discipline (storia, storia dell’arte, linguistica, musicologia, demo-antropologia, sociologia, etnologia ecc.) e costituiscono una materia di enorme rilevanza per la conoscenza e la valorizzazione del territorio e del suo patrimonio culturale. In un’ottica interdisciplinare, dunque, la discussione si concentrerà sulle diverse pratiche atte alla promozione degli archivi, attraverso la riflessione su temi quali la memoria storica e orale, la valorizzazione del patrimonio culturale e popolare e le pratiche di restituzione dei materiali alle comunità, nella prospettiva museale e del turismo sostenibile.   Il convegno si svilupperà a partire dal confronto fra le esperienze legate ad alcuni archivi che, per il loro valore molteplice, si prestano a essere oggetti di ricerca interdisciplinare: l’archivio della Fondazione Istituto Piemontese “Antonio Gramsci”, che raccoglie oltre 200 fondi archivistici contenenti materiali di natura differente, connessi in prevalenza alla storia del movimento operaio e associazionistico torinese, ma anche gli archivi personali appartenuti a singoli studiosi; l’archivio della Fondazione Nuto Revelli, che conserva e valorizza più di mille ore di registrazioni, di recente restaurate e digitalizzate, oltre a più di 50 metri lineari di fotografie, lettere, testimonianze sulla Seconda guerra mondiale, sulla Lotta di liberazione dal nazifascismo, sugli Alpini in Russia, sul mondo contadino; l’archivio del CREO (Centro di Ricerca Etnomusica e storia Orale), che accoglie registrazioni sul campo che riguardano il canto e la musica tradizionale orale, il canto politico e sociale; il Sistema informatico ABACVM (Archivio Beni e Attività Culturali Valdesi e Metodisti), una piattaforma digitale sviluppata per catalogare, diffondere e valorizzare online il patrimonio culturale metodista e valdese.   Oltre a offrire l’occasione di far conoscere i diversi archivi e le loro specificità alla comunità scientifica, l’evento consentirà di dare visibilità agli enti impegnati nella conservazione di tali materiali, con l’obiettivo di proporre nuove visioni e prospettive finalizzate alla loro tutela, promozione e restituzione. Il convegno presenterà gli sviluppi della ricerca condotta da numerosi membri appartenenti a NODES - Spoke 3 Industria del Turismo e Cultura provenienti dai diversi atenei del Nord-Ovest coinvolti nel progetto (UniTo, UniVDA, UPO, UnInsubria).   Le due giornate si articoleranno attraverso quattro sessioni tematiche, ognuna aperta da una relazione su invito: la prima dedicata alle fonti d'archivio nella prospettiva della ricerca storica, aperta dall’intervento di Alessandro Casellato (Università Ca’ Foscari Venezia) dal titolo Archivi orali e ricerca storica: un ventaglio di opportunità; la seconda rivolta allo studio degli archivi per la ricerca linguistica, introdotta dalla relazione di Silvia Calamai (Università degli Studi di Siena) dal titolo Perché la linguistica non può ignorare gli archivi orali del passato?; la terza dedicata agli archivi del patrimonio popolare e della memoria orale per l’indagine di tipo etnografico e antropologico, aperta dall’intervento a due di Piercarlo Grimaldi (Università degli Studi di Scienze Gastronomiche di Pollenzo) e Davide Porporato (Università degli Studi del Piemonte Orientale “Amedeo Avogadro”) dal titolo Dall’oralità al digitale: i Granai della Memoria; la quarta infine rivolta alle esperienze di valorizzazione delle fonti d’archivio per la promozione del territorio, aperta dall’intervento a due di Stefania Cerutti e Stefania Benetti (Università degli Studi del Piemonte Orientale “Amedeo Avogadro”) dal titolo Catalizzatore di innovazione: TOEP come archivio digitale per progetti creativi.   La partecipazione al convegno è libera e gratuita.  

he University of Insubria, leader of Spoke 3, has organized in collaboration with the Como Lecco Chamber of Commerce and the patronage of: Confindustria Como, Confartigianato Imprese Como, the Italian Association of Textile Designers and the Como Aldo Galli Academy a conference entitled "AI in the textile sector: opportunities, critical issues, regulation".   The event will be held on June 4, 2025 from 2:30 pm to 6:00 pm at the Como Lecco Chamber of Commerce, Via Parini 16 - Sala Auditorium G. Scacchi and is open to all.   Artificial intelligence is revolutionizing the world of fashion and in particular the textile industry. The conference aims to highlight how these events are developing with particular reference to two sectors: intellectual property and sustainability.   The conference will focus on three key themes: 1. the digitalization of archives in the textile/fashion sector and their use to renew creativity in the company 2. artificial intelligence as a driver of creativity in the fashion sector 3. artificial intelligence as a tool to promote sustainability in the fashion sector.   Each theme will be addressed in the light of practical experiences that have emerged in the corporate world, with attention to the legal issues that emerge in each context.   The conference focuses on the dialectic between territory, companies and universities created with the NODES project and addresses a very important theme that emerged during the project, namely the impact of the regulatory framework on companies that will have to deal with the new challenges arising from digitalization and sustainability.   The focus of the meeting will be to compare the needs and problems of companies in the sector with the answers that legal experts will be able to provide. In this way, the interdisciplinary dialogue and the relationship with the university will be strengthened, which presents itself to the territory as a place where answers to the challenges arising from the green and digital transitions can be found.   Sign up here

On May 29 and 30, 2025, the Aula Magna of the University of Valle D'Aosta will host the workshop entitled: “New Frontiers in Big Data and Artificial Intelligence”.   Following the considerable interest that all aspects of Artificial Intelligence and Big Data are recently obtaining, and the specific relevance of the topic also within the NODES project, the 2025 edition of the workshop will focus on the topics of digital mountains, smart working and sustainable tourism and on how Big Data and Artificial Intelligence can provide innovative and effective tools to address these challenges.   Big Data allows to analyze large volumes of information, revealing patterns and trends that would otherwise be hidden, while Artificial Intelligence adds a level of understanding and prediction through advanced algorithms. For example, in the mountain area, the analysis of Big Data allows to monitor and manage natural resources, weather forecasts and tourist flows in real time, optimizing environmental management and reducing the ecological impact.   AI can improve the efficiency of smart working in mountain areas, promoting connectivity and energy resource management, allowing a more balanced and sustainable life in remote contexts. In sustainable tourism, Big Data and AI can allow to personalize visitors' experiences, manage the capacity of tourist destinations and promote ecological practices, contributing to a balance between economic development and environmental preservation.   During the workshop, scholars, academics and researchers, practitioners, representatives of civil and productive society will speak with in-depth seminars on the topic, in the presence of authoritative representatives of the main public and territorial institutions, also protagonists of a round table with the aim of creating a proactive institutional framework.   The event is open to all.

On Friday 16 May 2025 and Saturday 17 May 2025, at Città Studi in Biella (corso G. Pella, 2 Biella), the conference will be held: "Narrative landscapes. The Biella area between language, history, aesthetics and media" promoted within the NODES - Digital and Sustainable North West project of the PNRR, in particular by Spoke 3 (Spoke 3 Tourism and Culture Industry) and aimed at enhancing a territory rich in potential such as that of Biella. The conference will explore landscape narratives in an interdisciplinary way and with a view to promoting an emblematic territory for the relationship between a heterogeneous natural environment and a complex cultural and economic history. The initiative will investigate, from a historical and contemporary perspective, the different forms of narration of the Biella landscape and the great variety of media they employ, taking them as opportunities for understanding, interpreting and promoting the Biella area for sustainable development in an ecological and social sense. Involving scholars from the University of Turin and other universities, as well as stakeholders in the area, the two-day event will range from interventions on language, history, aesthetics, media, geography and anthropology, addressing both the academic community and citizens. On the evening of Friday 16 May, the presentation and free screening of the documentary film E noi zitti? Graffiti sparsi sulle Pettinature Rivetti di Biella (2024) by Maurizio Pellegrini will take place. The conference is promoted by the Departments of Management “Valter Cantino”, Foreign Languages ​​and Literatures and Modern Cultures, Historical Studies and Humanistic Studies of UniTo.  

As part of the Doctoral Course in Law and Human Sciences, the Department of Law, Economics and Cultures (DiDEC) and the Department of Human Sciences and Innovation for the Territory (DiSUIT) of the University of Insubria, leader of Spoke 3, have organized in collaboration with the Research Center on the History of Contemporary Art (Crisac) of the University of Insubria a series of 4 meetings on the protection of cultural heritage entitled: "Art Tuesdays 2025". The conferences, sponsored by the Civic Museums of Como, will take place from April 29, 2025 to June 10, 2025 at the Pinacoteca Civica di Como, in via Armando Diaz 84. The Spoke 3 Tourism and Culture Industry aims at economic, social and territorial development through research and innovation actions in the tourism and culture industry. The cycle of events will offer the public and university students a reflection on the complexity and importance of art and its regulation in the legal field. The involvement of the Civic Museums of Como aims to improve educational processes, enrich the cultural life of citizens and create synergies aimed at supporting the economy of the cultural and tourism sector. A journey through the centuries to discover how humanity has protected – or sometimes neglected – its cultural heritage. This series of meetings explores the evolution of the concept of heritage, the strategies adopted for its conservation, and the contemporary challenges related to the protection and enhancement of cultural heritage. From ancient Rome, where the value of historical memory was already being discussed, to modern international conventions and digital technologies applied to conservation, emblematic cases and crucial moments that have marked the history of cultural protection will be analyzed. An opportunity to reflect on the importance of heritage as a common legacy and collective responsibility. The meetings are open to the public. To learn about the topics covered during the conferences, consult the posters    

On November 13, 2024, from 10:30 to 16:00, the event "Tourism and culture: innovation for the South" will be held at the University of Sannio, a partner of Spoke 3 - Industry of Tourism and Culture, organized as part of the Roadshow Mezzogiorno initiative. During the event, Prof. Piercarlo Rossi of the University of Turin and Prof. Stefania Cerutti of the University of Eastern Piedmont will present the results obtained to date with the two flagship projects CIRIL and TOEP. Several companies operating in southern Italy will also be present, which have had the opportunity to win funds from cascade calls through which they have been able to start interesting industrial research and experimental development projects. The companies will present their progress, and will explain to those present how new technologies are revolutionizing the tourism and culture sector in Southern Italy. At the end of the meeting there will be an interesting round table that will allow researchers and companies to discuss the possible actions to be undertaken in the territory in order to promote new opportunities for the territory in a perspective of technological innovation and digitalization. To participate in the event remotely click qui

On Wednesday 26 March at 10:30 am in the Aula Magna Campus SAA-Via Ventimiglia 115 of the University of Turin, the podcast entitled: Tourism, between precariousness and precariousness will be presented.   Filippo Monge, associate professor of Economics and Business Management at the Department of Foreign Languages ​​and Literatures and Modern Cultures of Unito will animate, through a workshop, the presentation of the podcast written in collaboration with the tourism historian Paolo Gerbaldo and the researcher Robin Vanzolini and recorded in the studios of Radio 110, the Web-radio of Unito. The aim of the podcast is to illustrate the first results of the research activity on the issues of financial sustainability of tourism businesses and the contextual precariousness generated by the structural weakness of the sector.   Precariousness due to seasonality, effect of the precariousness of the sector: the tourism sector, in Italy, is still dominated, in fact, by individual businesses. Many of which are too fragile, undercapitalized and distant from managerial management. This structural weakness has repercussions on the professional horizon choices of the new generations. Willing to work in tourism, yes. But as a temporary occupation towards new and less precarious horizons.   The conference, which will take place in the Aula Magna of the SAA campus (formerly the School of Business Administration of the University of Turin), will be attended, among others, by experts, professionals and representatives of the productive world such as Federico De Giuli, former president of the Tourism Group of the Industrial Union of Turin and, now, manager of the Confindustria Piemonte system and the journalist Riccardo Staglianò, author of the book “Hanno vincere i ricco”, Einaudi, 2024.   Professor Marco Novarese of the University of Eastern Piedmont will also speak to comment on the data, sharing, with the audience present and connected remotely, the results obtained so far in the TOEP project, in particular the new open-ended tourism platform.   It will be possible to participate in the event remotely by connecting to the link  

Spoke 3 - Tourism and Culture Industry presents the workshop entitled: "Certification of gender equality: between opportunities and challenges".   The event will be held on Monday 17 March 2025 from 9.00 to 12.30 in the splendid setting of Villa Toeplitz, Viale Giovan Battista Vico - Varese and is open to entrepreneurs and researchers who want to increase their cultural background in the field of gender equality certification.   The "Gender equality certification system" is an intervention of the National Recovery and Resilience Plan (PNRR) under the ownership of the Department for Equal Opportunities of the Presidency of the Council of Ministers, which aims to accompany and encourage companies to adopt adequate policies to reduce the gender gap in the world of work.   The workshop, organized by DIDEC (Department of Law, Economics and Cultures), DISUIT (Department of Human Sciences and Innovation for the Territory) of the University of Insubria in collaboration with Studio Bini Engineering srl of Gemonio (VA), includes a series of interventions that have as their object key themes including: the regulatory context; the certification procedure; testimonials and good practices declined with specific reference to companies.   The opening greetings will be held by Prof. Paola Biavaschi Director of the Department of Human Sciences and Innovation for the Territory of the University of Insubria.   The workshop will be held by the professors of the Department of Law, Economics and Cultures of the University of Insubria: Prof. Barbara Pozzo, Prof. Lilli Viviana Casano, by the lawyer Anna Danesi, councilor for equality and delegate of the Province of Varese, by Dr. Barbara Bini of Studio Bini Engineering and by Eng. Marco Bini and Venere Srl in addition to Dr. Alessandro Buzzi, entrepreneur and PhD student on gender equality at the University of Insubria.   The aim of the workshop is to contribute to the promotion of a culture of equality in the workplace, actively supporting companies, especially small businesses, which may encounter greater difficulties in undertaking a certification process. The experience of companies that have already undertaken this path confirms the usefulness of the certification path for identifying the obstacles that, at the individual company and system level, undermine substantial gender equality and the full and satisfactory participation of women in professional growth opportunities, essential elements for the promotion of social sustainability. Sign up qui

The Wonderwood challenge 2025 is proposed by the University of Eastern Piedmont (UPO), under the scientific responsibility of Professor Stefania Cerutti.   Students from two courses will participate: - Tourism Geography Laboratory (DISUM UPO) Professor Cerutti - Landscape, Tourism, Sustainability (DISSTE UPO) Professor Cerutti and Professor Benetti   The challenge, which is also aimed at students from the University of Insubria of the Tourism Business Marketing course held by Professor Roberta Minazzi, will take place at an innovative Piedmontese facility: the Wonderwood Park.   The park, located a few km from the lakeside town of Cannero Riviera, has been offering a different and diversified use of the mountain area behind Lake Maggiore since 2019, aiming at family-friendly, outdoor, slow and sustainable tourism. Founder and manager of the management company Dr. Massimiliano Freddi.   The aim of the Challenge is to involve students in identifying possible destination management and marketing strategies aimed at making Wonderwood the gateway for mountain tourism in the lake area of ​​north-eastern Piedmont, starting from Lake Maggiore and involving Lake Mergozzo and Lake Orta. A particular focus will be on the Terre Alte, marking the border between Lake Maggiore and the Val Grande national park.   PHASES 1. INTRODUCTORY PHASE: students are trained at their universities on the reality of the Wonderwood Park and the aims of the challenge; this is an activity carried out in the classroom, with the presence of the teachers involved and the Park representative Dr. Freddi. UPO VERCELLI 10 MARCH 2025 2. EXPLORATION AND CONTACT PHASE: students are accompanied to the Wonderwood Park with a dedicated coach; at the facility they will be able to visit the immediate surroundings, map the existing tourist attractions, better understand the mix of attractions of the park and start brainstorming on potential developments. UPO and UNINSUBRIA 6 MAY 2025 3. PROCESSING PHASE: students are divided into work groups/teams; the content of the challenge and therefore the project required of them will be detailed. 4. RETURN PHASE The projects will consist of presentations accompanied by any attachments/insights. The documents will be both presented de visu and delivered via PDF. Materials such as videos, printed materials, etc. can be used in support. 5. EVALUATION PHASE AND IDENTIFICATION OF THE WINNING SOLUTION At the end of these phases, and of the activities that fall within them, the Wonderwood park team will select a winning project. In addition, a press release will be issued with the main learnings of the initiative and the key points identified by the winning group. UPO VERCELLI 17 JUNE 2025  

From March 3, 2025 to April 17, 2025, Spoke 3 - Tourism and Culture Industry will hold a series of seminars entitled: "Sustainable Tourism" at the University of Insubria in Como (Via Valleggio and Sant'Abbondio locations).   Specifically, 4 study meetings on the topic of sustainability in tourism and for the development of the territory.   The focus of these meetings will be sustainability in tourism as applied to the territory; sustainable tourism in mountain areas, the sustainable redevelopment of important city areas as well as the role of some associations such as FAI for tourism aimed at sustainability.   The mission of these meetings is to integrate the skills of the students of the three-year and master's degree courses and to help stimulate interest and raise awareness among high school students, operators in the sector and citizens on the topic of sustainable development of the territory.   The event is organized by the professors of the Department of Law, Economics and Cultures: Roberta Minazzi, Sebastiano Citroni and Valentina Albanese who will be responsible for acting as discussants during the speeches of the guests; among them there are several managers and experts in the sector.   Attention: The seminar on April 17, 2025 has been cancelled Click here to participate in the seminar from April 16, 2025  

From Sunday 9 February to Tuesday 11 February 2025, Rho - Milano Fiera hosts the 45th edition of BIT - International Tourism Exchange, one of the most important Italian events dedicated to Tourism.   Spoke 3 - Tourism Industry and Culture participates in this edition by promoting research and innovation of the ecosystem and the University of Insubria by giving visibility to innovative projects in the field of tourism and culture in order to create new synergies with exhibitors and visitors interested in the enhancement and promotion of tourism and culture; factors widely present in the North West through the use of new technologies.   BIT is the main B2B and B2C marketplace for the tourism industry. The three days of the event will be dedicated to commercial operators for BUSINESS, NETWORKING and TRAINING. One day (Sunday 9 February) is also open to travelers who visit the event to discover new experiences and find inspiration for their next trips.   At booth H07 - Hall 9, NODES Spoke 3 will present innovative prototypes and research materials, showcasing NODES projects including the flagship projects TOEP (Tourism Open-ended Experimentation Platform) and CIRIL (CULTURAL-INDUSTRY REGENERATION IMMERSIVE LAB) and academic POCs in the field of Tourism and Culture. Academic POCs include: DIGITALIMM (Digital Muse for Museums), PLANET (Planner Leisure App for Natural & Experiential Tourism), AIACE (Artificial Intelligence Assistant for Cultural Tourism Enhancement), HISTORYGRAPHIA, ITM (Immersive textile museum), CERR (Cultural Extended Reality Routes).   Some researchers will be present to illustrate their innovations to the public; among them there will be some representatives of the University of Insubria, University of Turin, University of Eastern Piedmont and University of Valle D'Aosta.  

On Wednesday 29th January at 2:00 pm at the Nuovo Polo Università della Valle D'Aosta, Room B4, an interesting workshop will be held entitled: "Tourism at TO(E)P!".   The workshop, organized within the Spoke 3 - Tourism and Culture Industry, of the NODES project by the University of Valle d'Aosta (UniVdA) and the University of Eastern Piedmont (UPO), aims to explore innovative strategies to promote cultural and experiential tourism in mountain and lake destinations.   The event will be an important opportunity to present the results of the research conducted in recent years thanks to the flagship project TOEP (Tourism Open-ended Experimentation Platform) of the Spoke 3 of NODES, which has paid particular attention to the enhancement of local cultural heritage through the use of advanced technologies, the development of digital communication and the adoption of innovative and sustainable tourism management practices inspired by participatory placebranding.   During the meeting, industry experts, academics and tourism operators will share experiences and perspectives on the future of tourism in fragile areas such as mountain and lake areas, illustrating how the TOEP platform can support businesses and institutions in improving the attractiveness and competitiveness of the territory.   Admission to the event is free. For further information, please contact the address eventi@univda.it