Events

L'Università degli Studi degli Insubria, capofila di Spoke 3 ha organizzato in collaborazione con Camera di Commercio Como Lecco e il patrocinio di: Confindustria Como, Confartigianato Imprese Como e Associazione Italiana Disegnatori Tessili un convegno dal titolo "AI nel settore tessile: opportunità, criticità, regolamentazione".   L'evento si terrà in data 4 giugno 2025 dalle ore 14.30 alle ore 18.00 presso Camera di Commercio Como Lecco, Via Parini 16 - Sala Auditorium G. Scacchi ed è aperto a tutti.   L'intelligenza artificiale sta rivoluzionando il mondo della moda e in particolare l'industria tessile. La conferenza si propone di evidenziare come questi eventi si stiano sviluppando con particolare riferimento a due settori: la proprietà intellettuale e la sostenibilità. Il convegno si concentrerà su tre temi chiave: 1. la digitalizzazione degli archivi nel settore tessile/moda e il loro utilizzo per rinnovare la creatività in azienda 2. l'intelligenza artificiale come motore della creatività nel settore della moda 3. l'intelligenza artificiale come strumento per promuovere la sostenibilità nel settore della moda.   Ogni tema sarà affrontato alla luce di esperienze pratiche emerse nel mondo aziendale, con attenzione alle problematiche giuridiche che emergono in ciascun contesto. La conferenza si concentra sulla dialettica tra territorio, aziende e università creatasi con il progetto NODES e affronta un tema molto importante emerso nel corso del progetto, ovvero l'impatto del quadro normativo sulle imprese che dovranno confrontarsi con le nuove sfide derivanti dalla digitalizzazione e dalla sostenibilità. Il focus dell'incontro sarà quello di mettere a confronto le esigenze e le problematiche delle imprese del settore con le risposte che gli esperti giuridici saranno in grado di fornire. In questo modo, si rafforzerà il dialogo interdisciplinare e il rapporto con l'università, che si propone al territorio come luogo in cui trovare risposte alle sfide derivanti dalle transizioni green e digitale.   Iscriviti qui

Il 29 e 30 maggio 2025 presso l'Aula Magna dell' Università della Valle D'Aosta si terra il workshop dal titolo:“New Frontiers in Big Data and Artificial Intelligence”.   A seguito del notevole interesse che tutti gli aspetti dell’Intelligenza Artificiale e dei Big Data stanno recentemente ottenendo, e della specifica rilevanza del tema anche nell’ambito del progetto NODES, l’edizione 2025 del workshop sarà incentrata sui temi della montagna digitale, dello smart working e del turismo sostenibile e su come Big Data ed Intelligenza Artificiale possano fornire strumenti innovativi ed efficaci per affrontare tali sfide.    I Big Data consentono di analizzare grandi volumi di informazioni, rivelando modelli e tendenze altrimenti nascosti, mentre l'Intelligenza Artificiale aggiunge un livello di comprensione e previsione attraverso algoritmi avanzati. A titolo di esempio, in ambito montano, l'analisi dei Big Data consente di monitorare e gestire in tempo reale risorse naturali, previsioni meteorologiche e flussi turistici, ottimizzando la gestione ambientale e riducendo l'impatto ecologico.   L'IA può migliorare l'efficienza dello smart working nelle aree montane, favorendo la connettività e la gestione delle risorse energetiche, permettendo una vita più equilibrata e sostenibile in contesti remoti. Nel turismo sostenibile, Big Data ed IA possono permettere personalizzare le esperienze dei visitatori, gestire la capacità delle destinazioni turistiche e promuovere pratiche ecologiche, contribuendo a un equilibrio tra sviluppo economico e preservazione dell'ambiente.   Nel corso del workshop interverranno con seminari di approfondimento sul tema, Studiosi, Accademici e Ricercatori, Practioners, esponenti della Società civile e produttiva alla presenza di autorevoli rappresentanti delle principali Istituzioni pubbliche e territoriali protagonisti, anche, di una tavola rotonda con il fine di creare un dentellato istituzionale proattivo.   L'evento è aperto a tutti.

On Friday 16 May 2025 and Saturday 17 May 2025, at Città Studi in Biella (corso G. Pella, 2 Biella), the conference will be held: "Narrative landscapes. The Biella area between language, history, aesthetics and media" promoted within the NODES - Digital and Sustainable North West project of the PNRR, in particular by Spoke 3 (Spoke 3 Tourism and Culture Industry) and aimed at enhancing a territory rich in potential such as that of Biella. The conference will explore landscape narratives in an interdisciplinary way and with a view to promoting an emblematic territory for the relationship between a heterogeneous natural environment and a complex cultural and economic history. The initiative will investigate, from a historical and contemporary perspective, the different forms of narration of the Biella landscape and the great variety of media they employ, taking them as opportunities for understanding, interpreting and promoting the Biella area for sustainable development in an ecological and social sense. Involving scholars from the University of Turin and other universities, as well as stakeholders in the area, the two-day event will range from interventions on language, history, aesthetics, media, geography and anthropology, addressing both the academic community and citizens. On the evening of Friday 16 May, the presentation and free screening of the documentary film E noi zitti? Graffiti sparsi sulle Pettinature Rivetti di Biella (2024) by Maurizio Pellegrini will take place. The conference is promoted by the Departments of Management “Valter Cantino”, Foreign Languages ​​and Literatures and Modern Cultures, Historical Studies and Humanistic Studies of UniTo.  

As part of the Doctoral Course in Law and Human Sciences, the Department of Law, Economics and Cultures (DiDEC) and the Department of Human Sciences and Innovation for the Territory (DiSUIT) of the University of Insubria, leader of Spoke 3, have organized in collaboration with the Research Center on the History of Contemporary Art (Crisac) of the University of Insubria a series of 4 meetings on the protection of cultural heritage entitled: "Art Tuesdays 2025". The conferences, sponsored by the Civic Museums of Como, will take place from April 29, 2025 to June 10, 2025 at the Pinacoteca Civica di Como, in via Armando Diaz 84. The Spoke 3 Tourism and Culture Industry aims at economic, social and territorial development through research and innovation actions in the tourism and culture industry. The cycle of events will offer the public and university students a reflection on the complexity and importance of art and its regulation in the legal field. The involvement of the Civic Museums of Como aims to improve educational processes, enrich the cultural life of citizens and create synergies aimed at supporting the economy of the cultural and tourism sector. A journey through the centuries to discover how humanity has protected – or sometimes neglected – its cultural heritage. This series of meetings explores the evolution of the concept of heritage, the strategies adopted for its conservation, and the contemporary challenges related to the protection and enhancement of cultural heritage. From ancient Rome, where the value of historical memory was already being discussed, to modern international conventions and digital technologies applied to conservation, emblematic cases and crucial moments that have marked the history of cultural protection will be analyzed. An opportunity to reflect on the importance of heritage as a common legacy and collective responsibility. The meetings are open to the public. To learn about the topics covered during the conferences, consult the posters    

On November 13, 2024, from 10:30 to 16:00, the event "Tourism and culture: innovation for the South" will be held at the University of Sannio, a partner of Spoke 3 - Industry of Tourism and Culture, organized as part of the Roadshow Mezzogiorno initiative. During the event, Prof. Piercarlo Rossi of the University of Turin and Prof. Stefania Cerutti of the University of Eastern Piedmont will present the results obtained to date with the two flagship projects CIRIL and TOEP. Several companies operating in southern Italy will also be present, which have had the opportunity to win funds from cascade calls through which they have been able to start interesting industrial research and experimental development projects. The companies will present their progress, and will explain to those present how new technologies are revolutionizing the tourism and culture sector in Southern Italy. At the end of the meeting there will be an interesting round table that will allow researchers and companies to discuss the possible actions to be undertaken in the territory in order to promote new opportunities for the territory in a perspective of technological innovation and digitalization. To participate in the event remotely click qui

On Wednesday 26 March at 10:30 am in the Aula Magna Campus SAA-Via Ventimiglia 115 of the University of Turin, the podcast entitled: Tourism, between precariousness and precariousness will be presented.   Filippo Monge, associate professor of Economics and Business Management at the Department of Foreign Languages ​​and Literatures and Modern Cultures of Unito will animate, through a workshop, the presentation of the podcast written in collaboration with the tourism historian Paolo Gerbaldo and the researcher Robin Vanzolini and recorded in the studios of Radio 110, the Web-radio of Unito. The aim of the podcast is to illustrate the first results of the research activity on the issues of financial sustainability of tourism businesses and the contextual precariousness generated by the structural weakness of the sector.   Precariousness due to seasonality, effect of the precariousness of the sector: the tourism sector, in Italy, is still dominated, in fact, by individual businesses. Many of which are too fragile, undercapitalized and distant from managerial management. This structural weakness has repercussions on the professional horizon choices of the new generations. Willing to work in tourism, yes. But as a temporary occupation towards new and less precarious horizons.   The conference, which will take place in the Aula Magna of the SAA campus (formerly the School of Business Administration of the University of Turin), will be attended, among others, by experts, professionals and representatives of the productive world such as Federico De Giuli, former president of the Tourism Group of the Industrial Union of Turin and, now, manager of the Confindustria Piemonte system and the journalist Riccardo Staglianò, author of the book “Hanno vincere i ricco”, Einaudi, 2024.   Professor Marco Novarese of the University of Eastern Piedmont will also speak to comment on the data, sharing, with the audience present and connected remotely, the results obtained so far in the TOEP project, in particular the new open-ended tourism platform.   It will be possible to participate in the event remotely by connecting to the link  

Spoke 3 - Tourism and Culture Industry presents the workshop entitled: "Certification of gender equality: between opportunities and challenges".   The event will be held on Monday 17 March 2025 from 9.00 to 12.30 in the splendid setting of Villa Toeplitz, Viale Giovan Battista Vico - Varese and is open to entrepreneurs and researchers who want to increase their cultural background in the field of gender equality certification.   The "Gender equality certification system" is an intervention of the National Recovery and Resilience Plan (PNRR) under the ownership of the Department for Equal Opportunities of the Presidency of the Council of Ministers, which aims to accompany and encourage companies to adopt adequate policies to reduce the gender gap in the world of work.   The workshop, organized by DIDEC (Department of Law, Economics and Cultures), DISUIT (Department of Human Sciences and Innovation for the Territory) of the University of Insubria in collaboration with Studio Bini Engineering srl of Gemonio (VA), includes a series of interventions that have as their object key themes including: the regulatory context; the certification procedure; testimonials and good practices declined with specific reference to companies.   The opening greetings will be held by Prof. Paola Biavaschi Director of the Department of Human Sciences and Innovation for the Territory of the University of Insubria.   The workshop will be held by the professors of the Department of Law, Economics and Cultures of the University of Insubria: Prof. Barbara Pozzo, Prof. Lilli Viviana Casano, by the lawyer Anna Danesi, councilor for equality and delegate of the Province of Varese, by Dr. Barbara Bini of Studio Bini Engineering and by Eng. Marco Bini and Venere Srl in addition to Dr. Alessandro Buzzi, entrepreneur and PhD student on gender equality at the University of Insubria.   The aim of the workshop is to contribute to the promotion of a culture of equality in the workplace, actively supporting companies, especially small businesses, which may encounter greater difficulties in undertaking a certification process. The experience of companies that have already undertaken this path confirms the usefulness of the certification path for identifying the obstacles that, at the individual company and system level, undermine substantial gender equality and the full and satisfactory participation of women in professional growth opportunities, essential elements for the promotion of social sustainability. Sign up qui

The Wonderwood challenge 2025 is proposed by the University of Eastern Piedmont (UPO), under the scientific responsibility of Professor Stefania Cerutti.   Students from two courses will participate: - Tourism Geography Laboratory (DISUM UPO) Professor Cerutti - Landscape, Tourism, Sustainability (DISSTE UPO) Professor Cerutti and Professor Benetti   The challenge, which is also aimed at students from the University of Insubria of the Tourism Business Marketing course held by Professor Roberta Minazzi, will take place at an innovative Piedmontese facility: the Wonderwood Park.   The park, located a few km from the lakeside town of Cannero Riviera, has been offering a different and diversified use of the mountain area behind Lake Maggiore since 2019, aiming at family-friendly, outdoor, slow and sustainable tourism. Founder and manager of the management company Dr. Massimiliano Freddi.   The aim of the Challenge is to involve students in identifying possible destination management and marketing strategies aimed at making Wonderwood the gateway for mountain tourism in the lake area of ​​north-eastern Piedmont, starting from Lake Maggiore and involving Lake Mergozzo and Lake Orta. A particular focus will be on the Terre Alte, marking the border between Lake Maggiore and the Val Grande national park.   PHASES 1. INTRODUCTORY PHASE: students are trained at their universities on the reality of the Wonderwood Park and the aims of the challenge; this is an activity carried out in the classroom, with the presence of the teachers involved and the Park representative Dr. Freddi. UPO VERCELLI 10 MARCH 2025 2. EXPLORATION AND CONTACT PHASE: students are accompanied to the Wonderwood Park with a dedicated coach; at the facility they will be able to visit the immediate surroundings, map the existing tourist attractions, better understand the mix of attractions of the park and start brainstorming on potential developments. UPO and UNINSUBRIA 6 MAY 2025 3. PROCESSING PHASE: students are divided into work groups/teams; the content of the challenge and therefore the project required of them will be detailed. 4. RETURN PHASE The projects will consist of presentations accompanied by any attachments/insights. The documents will be both presented de visu and delivered via PDF. Materials such as videos, printed materials, etc. can be used in support. 5. EVALUATION PHASE AND IDENTIFICATION OF THE WINNING SOLUTION At the end of these phases, and of the activities that fall within them, the Wonderwood park team will select a winning project. In addition, a press release will be issued with the main learnings of the initiative and the key points identified by the winning group. UPO VERCELLI 17 JUNE 2025  

From March 3, 2025 to April 17, 2025, Spoke 3 - Tourism and Culture Industry will hold a series of seminars entitled: "Sustainable Tourism" at the University of Insubria in Como (Via Valleggio and Sant'Abbondio locations).   Specifically, 4 study meetings on the topic of sustainability in tourism and for the development of the territory.   The focus of these meetings will be sustainability in tourism as applied to the territory; sustainable tourism in mountain areas, the sustainable redevelopment of important city areas as well as the role of some associations such as FAI for tourism aimed at sustainability.   The mission of these meetings is to integrate the skills of the students of the three-year and master's degree courses and to help stimulate interest and raise awareness among high school students, operators in the sector and citizens on the topic of sustainable development of the territory.   The event is organized by the professors of the Department of Law, Economics and Cultures: Roberta Minazzi, Sebastiano Citroni and Valentina Albanese who will be responsible for acting as discussants during the speeches of the guests; among them there are several managers and experts in the sector.   Attention: The seminar on April 17, 2025 has been cancelled Click here to participate in the seminar from April 16, 2025  

From Sunday 9 February to Tuesday 11 February 2025, Rho - Milano Fiera hosts the 45th edition of BIT - International Tourism Exchange, one of the most important Italian events dedicated to Tourism.   Spoke 3 - Tourism Industry and Culture participates in this edition by promoting research and innovation of the ecosystem and the University of Insubria by giving visibility to innovative projects in the field of tourism and culture in order to create new synergies with exhibitors and visitors interested in the enhancement and promotion of tourism and culture; factors widely present in the North West through the use of new technologies.   BIT is the main B2B and B2C marketplace for the tourism industry. The three days of the event will be dedicated to commercial operators for BUSINESS, NETWORKING and TRAINING. One day (Sunday 9 February) is also open to travelers who visit the event to discover new experiences and find inspiration for their next trips.   At booth H07 - Hall 9, NODES Spoke 3 will present innovative prototypes and research materials, showcasing NODES projects including the flagship projects TOEP (Tourism Open-ended Experimentation Platform) and CIRIL (CULTURAL-INDUSTRY REGENERATION IMMERSIVE LAB) and academic POCs in the field of Tourism and Culture. Academic POCs include: DIGITALIMM (Digital Muse for Museums), PLANET (Planner Leisure App for Natural & Experiential Tourism), AIACE (Artificial Intelligence Assistant for Cultural Tourism Enhancement), HISTORYGRAPHIA, ITM (Immersive textile museum), CERR (Cultural Extended Reality Routes).   Some researchers will be present to illustrate their innovations to the public; among them there will be some representatives of the University of Insubria, University of Turin, University of Eastern Piedmont and University of Valle D'Aosta.  

On Wednesday 29th January at 2:00 pm at the Nuovo Polo Università della Valle D'Aosta, Room B4, an interesting workshop will be held entitled: "Tourism at TO(E)P!".   The workshop, organized within the Spoke 3 - Tourism and Culture Industry, of the NODES project by the University of Valle d'Aosta (UniVdA) and the University of Eastern Piedmont (UPO), aims to explore innovative strategies to promote cultural and experiential tourism in mountain and lake destinations.   The event will be an important opportunity to present the results of the research conducted in recent years thanks to the flagship project TOEP (Tourism Open-ended Experimentation Platform) of the Spoke 3 of NODES, which has paid particular attention to the enhancement of local cultural heritage through the use of advanced technologies, the development of digital communication and the adoption of innovative and sustainable tourism management practices inspired by participatory placebranding.   During the meeting, industry experts, academics and tourism operators will share experiences and perspectives on the future of tourism in fragile areas such as mountain and lake areas, illustrating how the TOEP platform can support businesses and institutions in improving the attractiveness and competitiveness of the territory.   Admission to the event is free. For further information, please contact the address eventi@univda.it

Spoke 3 restarts for the presentation of the TOEP Platform in other locations. After the launch on November 29th in Omegna (VB), the University of Eastern Piedmont (UPO) with the support of NOVARECKON will present the web and mobile APP created as part of Spoke 3 Tourism and Culture Industry of the PNRR NODES Project (Digital and Sustainable North West).   The first appointments of 2025 with institutions, tourism companies and operators will be on January 27th in Alba (10.30 am, at Banca d'Alba) and on January 29th in Aosta (from 2.00 pm, at the University of Valle d'Aosta). The interventions will be coordinated by Prof. Cerutti (UPO): on the 27th Prof. Luigi Portinale (UPO) and Dr. Christian Violi (NOVARECKON), while on the 29th Prof. Stefania Cerutti (UPO) and Prof. Stefania Benetti (UPO).   The heart of Spoke3 is human creativity, a fundamental element for innovation in the tourism and culture industries, also in light of economic transformations, globalization processes and climate change. It is in this framework that the TOEP platform was implemented: it includes a web interface for suppliers and a mobile application for users, both integrated with a flexible and cloud-based MongoDB database for scalability. The mobile and web applications were developed using modern technologies (such as Ionic Framework, Node.js, Firebase and TypeScript), to manage user requests, user interface design and communication with the database. A recommendation system was also implemented using machine learning algorithms to analyze user data and generate personalized recommendations.  

The University of Eastern Piedmont, partner of Spoke 3, presents the volume: "Che Impresa, la Creatività!" Geographies and narratives of creative projects for the development of talents, businesses and territories. Creativity is a fundamental skill in contemporary society, but its many facets make it difficult to understand. During the event, Professor Stefania Cerutti, scientific director of Spoke 3 and editor of the volume, will illustrate the content of the volume: Che Impresa, la Creatività!, born following the advanced training course of the same name that took place last spring. The volume will be presented on Saturday 14 December at the Forum of Omegna (VB) at 11.00, and aims to be a compass to orient oneself in the vast world of creativity, exploring its different faces and potential. Through geographies, stories, practices and models, the text offers ideas and questions to understand how creativity can contribute to the development of talents, businesses and territories. Combining methodologies, empirical reflections and dissemination, each chapter enhances the original talent and creative autonomy of each author. An exciting journey, which invites the reader to immerse themselves in a multifaceted and stimulating universe, dedicating a Rodari-like wish: "Will he go far? Will he make his fortune? Will he straighten out all the crooked things in this world? We don't know […] We can only wish him, with all our hearts: "Have a good trip!"" (Rodari G., Il Giovane gambero, 1962). When: Saturday 14 December, 11:00 Where: Omegna (VB) at Forum, Parco P.Maulini 1 Contributions by: Stefania Cerutti (UPO, editor of the volume), Alberto Poletti (director of the P.AR.C.O Foundation) and Simone Fornara who wrote the preface to the volume. Free admission.  

ComoNext Innovation Hub, partner di Spoke 3 - Industria del Turismo e della Cultura ha organizzato per martedì 3 dicembre 2024 a Villa Del Grumello (CO) un evento dal titolo: L'evento "Intelligenza Artificiale nel Settore Tessile – Human in the Loop or Changing the Loop?".   La conferenza esplora il ruolo rivoluzionario delle tecnologie di frontiera, con particolare attenzione all'intelligenza artificiale generativa nella trasformazione del settore tessile. Nel corso della giornata verranno trattati i temi della digitalizzazione dei processi produttivi, della sostenibilità aziendale e dell'innovazione nel design, evidenziando come l'AI contribuisca a ottimizzare l’efficienza e ridurre gli sprechi. Si illustrerà un'applicazione pratica dell’AI nel settore tessile riferita alla gestione intelligente degli archivi dei prodotti, supportata da moduli di computer vision e AI generativa. Sarà discussa l'importanza di un approccio di Governance, Risk & Compliance per gestire i rischi associati all’introduzione di tecnologie disruptive, garantendo una trasformazione digitale armonica e sostenibile.    Le nuove tecnologie di frontiera stanno rivoluzionando il modo di comunicare, di produrre e di vivere qualsiasi processo di business. Grazie all’iniezione armonica della digitalizzazione, le aziende ottimizzano i processi produttivi, migliorano l'efficienza e riducono i costi. In particolare, l'AI generativa e altre forme di intelligenza artificiale stanno trasformando il modo in cui i prodotti vengono progettati, realizzati e distribuiti. L'adozione dell'intelligenza artificiale, anche generativa, può portare a innovazioni radicali nel design dei prodotti, consentendo una risposta più agile e flessibile alle esigenze del mercato.  Inoltre, l'intelligenza artificiale può migliorare la sostenibilità delle operazioni aziendali.    Attraverso l'ottimizzazione delle risorse e la riduzione degli sprechi, l'AI contribuisce a creare processi più ecocompatibili, che sono sempre più richiesti dai consumatori e dai regolatori. L’introduzione di tecnologie innovative ci pone il problema di come ridisegnare un processo di business mantenendo l’uomo con un ruolo nel loop (human in the loop). D’altro canto, l’innovazione cambia il “loop” e questo aspetto deve essere governato, tenendo l’uomo al centro e lavorando, in maniera armonica, sui tre assi della Trasformazione Digitale (Persone, Organizzazione/Processi e Strumenti). Cambiando il loop cambia la richiesta di hard e soft skills in ambito professionale rendendo quindi necessario un approccio digitale alla formazione. Tra le varie applicazioni, oltre a quelle focalizzate all’ottimizzazione dei processi produttivi, la narrazione dell’evento si concentrerà su un caso tipico del mondo tessile che soddisfa la necessità di gestire, in maniera smart ed efficace, il proprio archivio di prodotti. Grazie a una soluzione innovativa, si gestisce in maniera più efficace l’archivio (AI Computer Vision) e si arriva in tempi più rapidi, grazie al modulo di AI Generativa, al disegno di una proposta basata sull’analisi della storia (interno ed esterno), dello stile (interno ed esterno) e del sentiment del mercato.   - Sessione 1: ore 9.30 – 13.00 - Sessione 2: ore 14.30 – 18.00     La partecipazione all'evento è a titolo gratuito   Iscriviti qui