Art & Culture Experience Design

The course aims to train professionals capable of conceiving, designing, and promoting valuable tourism and cultural experiences that meet the evolving needs of visitors and generate impact on the local area. Thanks to a highly operational and multidisciplinary approach, participants will acquire skills to analyze targets, design memorable experiences, use storytelling techniques, develop a digital promotion plan, and manage experiences using digital technologies.

The goal is to train professionals capable of combining creativity, strategy, and digital tools to enhance cultural and tourism destinations. The proposed project experience is based on the principles of experience design, focusing on the visitor and their emotional engagement, with particular attention to sustainability, local identity, and digital transformation.

The course provides the skills needed to design experiential offerings that enhance the cultural and artistic heritage of the area, while promoting innovation, competitiveness, and a positive impact on the local tourism and creative ecosystem.

Course Structure:
•    Module 1 – Journey into Culture: Enhance the Territory with Experience Design
(Strategic approach to cultural development and territorial promotion)

•    Module 2 – Design of Emotions: How to Create Engaging Experiences
(Designing attractive experiences)

•    Module 3 – Experiential Marketing: Telling, Promoting, Captivating
(Strategies and tools for tourism promotion)

•    Module 4 – The Art of Experience: Creating Community through Cultural Value
(Module on collective identity, art, and experiential tourism)

•    Module 5 – Digital Experiences: How Platforms Transform Tourism
(Focus on digital tools for managing and promoting experiences)

•    Module 6 – From Idea to Experience: Project Work
(Synthesis and Project presentation)

Course duration in hours: 20 hours

Course language: Italian

Delivery method: Online with one day of in-person networking

Minimum number of participants: 3

Registration fee: Free participation

For information and registration, please write to: sezione.postlaurea@unito.it

To enroll in the course, you must register on the MyUnito portal and follow the path Enrollment → Enrollment → Standard Enrollment → Enrollment for Open Access Courses → Training Course → Course Selection, select the Art & Culture Experience Design course.