Digital Marketing for Primary Agroindustry: Student Challenge Projects from Spoke 6 Presented

On June 17 and July 1, students from the Advanced Digital Marketing course (Master’s Degree in Digital Communication) at the University of Pavia, coordinated by Prof. Elisa Conz, presented their projects as part of the Student Challenge promoted by Spoke 6.

Three companies were involved: Azienda Agricola Luca Bonizzoni of Casteggio (honey production), Azienda Agricola Frigerio Anna Maria of Voghera (wine production), and Il Sabbione by Alice Zanaboni, an agricultural and agritourism business in Robecco Pavese. Working in groups, the students developed tailored marketing plans, addressing themes such as digital storytelling, social media, e-commerce, territorial identity, and sustainability strategies.The projects were presented directly to the entrepreneurs, who gave very positive feedback and acknowledged the concrete value of the proposals.

The initiative proved to be an effective bridge between university and enterprise, showing how collaboration with the local area can generate innovative digital solutions. For the students, it was a valuable learning opportunity to apply advanced skills to real-world cases.