Enrollment Open for the Course "Wine Tourism: Omnichannel Customer Experience"

Enrollment is now open for the course "Wine Tourism: Omnichannel Customer Experience," offered by the University of Turin.

The course, led by Professor Anna Claudia Pellicelli from the Department of Management, aims to provide an in-depth understanding of positioning and communication dynamics in the wine sector, highlighting the crucial importance of these aspects in the context of the growing competition in the current market. By providing an overview of the most innovative trends, such as content marketing and social media marketing, the course aims to equip participants with the necessary tools to effectively engage consumers and build emotional connections with the brand.

The course is intended for professionals aiming to develop marketing strategies that consider environmental changes, efficient resource management, and the integration of digital technologies to optimize the entire production process. It includes theoretical lessons and company testimonials, offering participants practical inspiration derived from the direct experience of industry enterprises.

The course is free and will take place from September 27 to October 9, 2024.

Enrollment is open until September 2, 2024.

For further information, please consult the course information sheet.