Events

On July 18, 2025, from 9:30 a.m. to 1:00 p.m., the round table "Climate Change and the Future of the Como Area. Adaptation Options and Good Practices" will be held at the Cloister of Sant'Abbondio at the University of Insubria in Como. This interdisciplinary discussion will focus on the effects of climate change on the Como area and adaptation strategies.   Organized by the University of Insubria, the event will bring together academic and practical contributions on crucial topics: hydrogeological risk management, environmental impacts on lake ecosystems, the vulnerability of tourist destinations, and the resilience of mountain areas.   The meeting is coordinated by Stefano Fanetti (University of Insubria) and will feature professors, researchers, and experts from universities, research institutes, associations, and businesses.   Specifically, the panel will address the effects of global warming on the Lake Como basin and its aquatic biodiversity, the combined impact of climate change and overtourism on tourist destinations, and adaptation strategies for Alpine areas characterized by winter tourism.   The roundtable is aimed at scholars, local administrators, tourism operators, and citizens interested in understanding and addressing climate impacts at the local scale.   Admission is free.

The Department of Law, Economics and Cultures of the University of Insubria, in collaboration with Governors State University (Illinois, USA), has organized an international workshop on 8, 9 and 10 July 2025 at the Como Sant'Abbondio campus entitled: "International workshop Sustainable Destination Development Governors State University" which will be part of the GovState Faculty-Led Study Abroad Program “Honors Seminar in Rome 2025”.   The workshop will allow us to develop internationalization and develop new synergies with foreign universities. Of particular value is the possibility of welcoming the group of American scholars and students to the Como area to show in practice the results of our research activity through an immersive experience in the territorial realities partnered with NODES. The focus of the meeting will be to promote the development of research also with international entities (e.g. universities, museums, tourism and culture companies).   The themes of the event are closely connected with the objective of the NODES Ecosystem to grow the territory by using a sustainability perspective and creating direct interaction with the actors present in the territory but also of international scope.   Specifically, topics such as: experiential and sustainable hospitality to promote tourist attractiveness through the offer of unconventional, immersive and sustainable experiences; integrated tourist offer for use and integrated tourist communication aimed at enhancing local assets in a systematic way (for example, tourist packages), also through the use of digital tools.   The three-day program offers an immersive learning experience in the field of tourism destination management, with particular attention to the development of sustainable tourism. Through a combination of lectures, field trips, workshops and group activities, students will explore how tourist destinations can be managed effectively, while addressing the challenges of economic, environmental and socio-cultural sustainability.     Consult the flyer with the program.  

On Monday, July 7, 2025, from 2:30 PM to 5:15 PM, a meeting entitled "NODES CHALLENGES Initiatives for Local Innovation" will be held at Villa Toeplitz in Varese. The event, organized by the University of Insubria, leader of Spoke 3, was designed to present to citizens, businesses, and researchers the results of three challenges that have involved several Uninsubria students in recent months. Specifically, these students are from the Department of Economics, coordinated by Professors Patrizia Gazzola, Rossella Locatelli, and Alessia Pisoni, and from the Department of Law, Economics, and Cultures, coordinated by Professor Roberta Minazzi. They have had the opportunity to collaborate with leading local businesses. The three challenges: "Business Tools and Strategies for the Promotion and Communication of Cultural Initiatives for Nonprofits," "Wood for Innovative Structures at the Service of Sustainable Tourism," and "Wonderwood 2030" aimed to expose students to the comprehensive challenges companies face daily in their business and development journeys, and to develop targeted projects.   Challenge: "Business Tools and Strategies for the Promotion and Communication of Cultural Initiatives for Nonprofits" - Department of Economics   Each project was based on the management of a program of subprojects with a tutor acting as advisor and program management officer. This enabled students to work in teams on interconnected yet independent activities, each with specific objectives, deadlines, and deliverables within an integrated project ecosystem. This methodology enabled students to concretely develop their transversal skills (both classroom-acquired and personal) in a real-world context.   LAKE WRITINGS a. Mission: Culture as a strategic lever enabling new tourism formats and combating unbalanced tourism (aka overtourism). b. Operational objective: Create new experiential cultural formats with a multidisciplinary, evocative, accessible, and memorable narrative and artistic approach.   ENVY BOOKTRAILER a. Mission: Expand the reach of young audiences within the publishing market through strategic use of social media and innovation of the in-store and online customer journey, benefiting both small and large publishing houses. b. Operational objective: Increase sales of books for young audiences through targeted campaigns on TikTok and the introduction of promotional video trailers during the product evaluation phase, both online and in digital stores.   HARONIZATION OF TOURIST FLOWS AND NEW EXPERIENTIAL FORMATS   PILOT CASE DEVELOPMENT OF THE "MUSEO DELLA BARCA LARIANA" a. Mission: Culture as a strategic lever enabling new tourism formats and combating unbalanced tourism (aka overtourism). Use case: Revamping the Lariana Boat Museum b. Operational objective: Create new experiential cultural formats with a multidisciplinary, evocative, accessible, and memorable cultural, artistic, and sports program. Development of the use case in two steps: 1. Cover operating costs with a short-term strategy; 2. Integrate the museum into tourism formats with a medium-term strategy.   Challenge: "Wood for innovative structures serving sustainable tourism" - Department of Economics   As part of NovelloCase's activities, an entrepreneurial project has been conceived, currently in the early-stage phase. The project involves the construction of "nomadic housing modules" that can be used primarily for sustainable tourism experiences (e.g., immersive nature experiences). To implement it, students were asked to conduct strategic and financial analyses to assess the project's feasibility and sustainability.   The challenge proposed by NovelloCase represented an excellent opportunity to "experiment" with innovative teaching methods, involving both students from the GEEM/IBE Master's Degree Program (course "Open Innovation and Startup Ecosystems") and students from the EDIFI/FIMEDIS Master's Degree Program (course "Lab: Sustainability and the Financial System"). The former focused on analyzing the business and market model, the latter on analyzing the investment's economic and financial sustainability.   At the end of the semester, the two working groups submitted to NovelloCase a proposed "strategic roadmap" to support the company's management decision-making process. To this end, the various "strategic options" formulated by the students were supported by in-depth economic and financial analyses that allowed the company to assess the feasibility of the project (in terms of investment, economic return, and medium- to long-term sustainability) and then its implementation.   This collaborative experiment among students from diverse backgrounds, based on a cross-fertilization approach (students involved in group work tend to "absorb knowledge," contributing their skills and expertise to the realization of projects with a common goal), was a resounding success among the students involved and was fully appreciated by the company management, who complimented the faculty for their work in addressing the proposed challenge.   Challenge: "Wonderwood 2030" Department of Law, Economics, and Cultures   The challenge, launched in collaboration with Professor Stefania Cerutti of the University of Eastern Piedmont, saw the active participation of students, both male and female, who were asked to develop strategic proposals for the tourism and leisure development of the Wonderwood park in the mountainous area of Trarego Viggiona (VB), on the Piedmontese side of Lake Maggiore. The projects had to answer a series of concrete questions posed by Wonderwood, an innovative startup in the sustainable entertainment sector, with the aim of analyzing development scenarios, market targets, and potential for transforming the area into a new sustainable, multi-target destination open year-round.   During the event, professors, students, and representatives of the companies involved will discuss the challenges, objectives, and results achieved.   Iscriviti qui

The conference "Archives and Memory, Sources and Cultural Heritage: Comparing Research and Enhancement Experiences" is organized by the University of Turin (Department of Foreign Languages, Literatures and Modern Cultures, Department of Humanities, and Department of Historical Studies) on Thursday, June 19th in the Terracini Degree Hall in Palazzo Nuovo (Via Sant'Ottavio, 20; from 9:00 am to 6:00 pm) and on Friday, June 20th in the Degree Hall of the Aldo Moro Complex (Via Giuseppe Verdi, 41; from 9:00 am to 6:00 pm).   The event aims to bring together scholars who, from different perspectives, engage with the scale and space of archives and representatives of organizations dedicated to the preservation and safeguarding of various types of archival collections.   Archival sources represent a cross-disciplinary research focus (history, art history, linguistics, musicology, demo-anthropology, sociology, ethnology, etc.) and are of enormous importance for understanding and enhancing the region and its cultural heritage. From an interdisciplinary perspective, the discussion will focus on the various practices for promoting archives, reflecting on themes such as historical and oral memory, the valorization of cultural and popular heritage, and the practices of restitution of materials to communities, from the perspective of museums and sustainable tourism.   The conference will develop by comparing the experiences of several archives that, due to their multiple value, lend themselves to interdisciplinary research: the archive of the Fondazione Istituto Piemontese "Antonio Gramsci," which contains over 200 archival collections containing diverse materials, primarily related to the history of the Turin labor movement and associations, but also the personal archives of individual scholars; The Nuto Revelli Foundation archive, which preserves and promotes over a thousand hours of recordings, recently restored and digitized, as well as over 50 linear meters of photographs, letters, and testimonies from World War II, the struggle for liberation from Nazi-fascism, the Alpine troops in Russia, and the rural world; the CREO (Ethnomusic and Oral History Research Center) archive, which houses field recordings of traditional oral music and singing, as well as political and social singing; and the ABACVM (Waldensian and Methodist Cultural Heritage and Activities Archive) information system, a digital platform developed to catalog, disseminate, and promote the Methodist and Waldensian cultural heritage online.   In addition to offering an opportunity to introduce the various archives and their specificities to the scientific community, the event will also provide visibility to the organizations involved in the preservation of these materials, with the aim of proposing new visions and perspectives for their protection, promotion, and restitution. The conference will present the developments of research conducted by numerous members of NODES - Spoke 3 Tourism and Culture Industry from various Northwestern universities involved in the project (UniTo, UniVDA, UPO, UnInsubria).   The two-day conference will consist of four thematic sessions, each opening with an invited presentation. The first is dedicated to archival sources from the perspective of historical research, and will open with a presentation by Alessandro Casellato (Ca' Foscari University of Venice) entitled "Oral Archives and Historical Research: A Range of Opportunities." The second focuses on the study of archives for linguistic research, and will be introduced by a presentation by Silvia Calamai (University of Siena) entitled "Why Can't Linguistics Ignore the Oral Archives of the Past?". The third section focuses on archives of popular heritage and oral memory for ethnographic and anthropological research, opening with a joint presentation by Piercarlo Grimaldi (University of Gastronomic Sciences of Pollenzo) and Davide Porporato (University of Eastern Piedmont "Amedeo Avogadro"), entitled "From Orality to Digital: The Granaries of Memory." Finally, the fourth section focuses on experiences in leveraging archival sources for the promotion of the local area, opening with a joint presentation by Stefania Cerutti and Stefania Benetti (University of Eastern Piedmont "Amedeo Avogadro"), entitled "Catalyst of Innovation: TOEP as a Digital Archive for Creative Projects."   Participation in the conference is free.  

The University of Insubria, leader of Spoke 3, has organized in collaboration with the Como Lecco Chamber of Commerce and the patronage of: Confindustria Como, Confartigianato Imprese Como, the Italian Association of Textile Designers and the Como Aldo Galli Academy a conference entitled "AI in the textile sector: opportunities, critical issues, regulation".   The event will be held on June 4, 2025 from 2:30 pm to 6:00 pm at the Como Lecco Chamber of Commerce, Via Parini 16 - Sala Auditorium G. Scacchi and is open to all.   Artificial intelligence is revolutionizing the world of fashion and in particular the textile industry. The conference aims to highlight how these events are developing with particular reference to two sectors: intellectual property and sustainability.   The conference will focus on three key themes: 1. the digitalization of archives in the textile/fashion sector and their use to renew creativity in the company 2. artificial intelligence as a driver of creativity in the fashion sector 3. artificial intelligence as a tool to promote sustainability in the fashion sector.   Each theme will be addressed in the light of practical experiences that have emerged in the corporate world, with attention to the legal issues that emerge in each context.   The conference focuses on the dialectic between territory, companies and universities created with the NODES project and addresses a very important theme that emerged during the project, namely the impact of the regulatory framework on companies that will have to deal with the new challenges arising from digitalization and sustainability.   The focus of the meeting will be to compare the needs and problems of companies in the sector with the answers that legal experts will be able to provide. In this way, the interdisciplinary dialogue and the relationship with the university will be strengthened, which presents itself to the territory as a place where answers to the challenges arising from the green and digital transitions can be found.   Sign up here

On May 29 and 30, 2025, the Aula Magna of the University of Valle D'Aosta will host the workshop entitled: “New Frontiers in Big Data and Artificial Intelligence”.   Following the considerable interest that all aspects of Artificial Intelligence and Big Data are recently obtaining, and the specific relevance of the topic also within the NODES project, the 2025 edition of the workshop will focus on the topics of digital mountains, smart working and sustainable tourism and on how Big Data and Artificial Intelligence can provide innovative and effective tools to address these challenges.   Big Data allows to analyze large volumes of information, revealing patterns and trends that would otherwise be hidden, while Artificial Intelligence adds a level of understanding and prediction through advanced algorithms. For example, in the mountain area, the analysis of Big Data allows to monitor and manage natural resources, weather forecasts and tourist flows in real time, optimizing environmental management and reducing the ecological impact.   AI can improve the efficiency of smart working in mountain areas, promoting connectivity and energy resource management, allowing a more balanced and sustainable life in remote contexts. In sustainable tourism, Big Data and AI can allow to personalize visitors' experiences, manage the capacity of tourist destinations and promote ecological practices, contributing to a balance between economic development and environmental preservation.   During the workshop, scholars, academics and researchers, practitioners, representatives of civil and productive society will speak with in-depth seminars on the topic, in the presence of authoritative representatives of the main public and territorial institutions, also protagonists of a round table with the aim of creating a proactive institutional framework.   The event is open to all.

On Friday 16 May 2025 and Saturday 17 May 2025, at Città Studi in Biella (corso G. Pella, 2 Biella), the conference will be held: "Narrative landscapes. The Biella area between language, history, aesthetics and media" promoted within the NODES - Digital and Sustainable North West project of the PNRR, in particular by Spoke 3 (Spoke 3 Tourism and Culture Industry) and aimed at enhancing a territory rich in potential such as that of Biella. The conference will explore landscape narratives in an interdisciplinary way and with a view to promoting an emblematic territory for the relationship between a heterogeneous natural environment and a complex cultural and economic history. The initiative will investigate, from a historical and contemporary perspective, the different forms of narration of the Biella landscape and the great variety of media they employ, taking them as opportunities for understanding, interpreting and promoting the Biella area for sustainable development in an ecological and social sense. Involving scholars from the University of Turin and other universities, as well as stakeholders in the area, the two-day event will range from interventions on language, history, aesthetics, media, geography and anthropology, addressing both the academic community and citizens. On the evening of Friday 16 May, the presentation and free screening of the documentary film E noi zitti? Graffiti sparsi sulle Pettinature Rivetti di Biella (2024) by Maurizio Pellegrini will take place. The conference is promoted by the Departments of Management “Valter Cantino”, Foreign Languages ​​and Literatures and Modern Cultures, Historical Studies and Humanistic Studies of UniTo.  

As part of the Doctoral Course in Law and Human Sciences, the Department of Law, Economics and Cultures (DiDEC) and the Department of Human Sciences and Innovation for the Territory (DiSUIT) of the University of Insubria, leader of Spoke 3, have organized in collaboration with the Research Center on the History of Contemporary Art (Crisac) of the University of Insubria a series of 4 meetings on the protection of cultural heritage entitled: "Art Tuesdays 2025". The conferences, sponsored by the Civic Museums of Como, will take place from April 29, 2025 to June 10, 2025 at the Pinacoteca Civica di Como, in via Armando Diaz 84. The Spoke 3 Tourism and Culture Industry aims at economic, social and territorial development through research and innovation actions in the tourism and culture industry. The cycle of events will offer the public and university students a reflection on the complexity and importance of art and its regulation in the legal field. The involvement of the Civic Museums of Como aims to improve educational processes, enrich the cultural life of citizens and create synergies aimed at supporting the economy of the cultural and tourism sector. A journey through the centuries to discover how humanity has protected – or sometimes neglected – its cultural heritage. This series of meetings explores the evolution of the concept of heritage, the strategies adopted for its conservation, and the contemporary challenges related to the protection and enhancement of cultural heritage. From ancient Rome, where the value of historical memory was already being discussed, to modern international conventions and digital technologies applied to conservation, emblematic cases and crucial moments that have marked the history of cultural protection will be analyzed. An opportunity to reflect on the importance of heritage as a common legacy and collective responsibility. The meetings are open to the public. To learn about the topics covered during the conferences, consult the posters    

On November 13, 2024, from 10:30 to 16:00, the event "Tourism and culture: innovation for the South" will be held at the University of Sannio, a partner of Spoke 3 - Industry of Tourism and Culture, organized as part of the Roadshow Mezzogiorno initiative. During the event, Prof. Piercarlo Rossi of the University of Turin and Prof. Stefania Cerutti of the University of Eastern Piedmont will present the results obtained to date with the two flagship projects CIRIL and TOEP. Several companies operating in southern Italy will also be present, which have had the opportunity to win funds from cascade calls through which they have been able to start interesting industrial research and experimental development projects. The companies will present their progress, and will explain to those present how new technologies are revolutionizing the tourism and culture sector in Southern Italy. At the end of the meeting there will be an interesting round table that will allow researchers and companies to discuss the possible actions to be undertaken in the territory in order to promote new opportunities for the territory in a perspective of technological innovation and digitalization. To participate in the event remotely click qui

On Wednesday 26 March at 10:30 am in the Aula Magna Campus SAA-Via Ventimiglia 115 of the University of Turin, the podcast entitled: Tourism, between precariousness and precariousness will be presented.   Filippo Monge, associate professor of Economics and Business Management at the Department of Foreign Languages ​​and Literatures and Modern Cultures of Unito will animate, through a workshop, the presentation of the podcast written in collaboration with the tourism historian Paolo Gerbaldo and the researcher Robin Vanzolini and recorded in the studios of Radio 110, the Web-radio of Unito. The aim of the podcast is to illustrate the first results of the research activity on the issues of financial sustainability of tourism businesses and the contextual precariousness generated by the structural weakness of the sector.   Precariousness due to seasonality, effect of the precariousness of the sector: the tourism sector, in Italy, is still dominated, in fact, by individual businesses. Many of which are too fragile, undercapitalized and distant from managerial management. This structural weakness has repercussions on the professional horizon choices of the new generations. Willing to work in tourism, yes. But as a temporary occupation towards new and less precarious horizons.   The conference, which will take place in the Aula Magna of the SAA campus (formerly the School of Business Administration of the University of Turin), will be attended, among others, by experts, professionals and representatives of the productive world such as Federico De Giuli, former president of the Tourism Group of the Industrial Union of Turin and, now, manager of the Confindustria Piemonte system and the journalist Riccardo Staglianò, author of the book “Hanno vincere i ricco”, Einaudi, 2024.   Professor Marco Novarese of the University of Eastern Piedmont will also speak to comment on the data, sharing, with the audience present and connected remotely, the results obtained so far in the TOEP project, in particular the new open-ended tourism platform.   It will be possible to participate in the event remotely by connecting to the link  

Spoke 3 - Tourism and Culture Industry presents the workshop entitled: "Certification of gender equality: between opportunities and challenges".   The event will be held on Monday 17 March 2025 from 9.00 to 12.30 in the splendid setting of Villa Toeplitz, Viale Giovan Battista Vico - Varese and is open to entrepreneurs and researchers who want to increase their cultural background in the field of gender equality certification.   The "Gender equality certification system" is an intervention of the National Recovery and Resilience Plan (PNRR) under the ownership of the Department for Equal Opportunities of the Presidency of the Council of Ministers, which aims to accompany and encourage companies to adopt adequate policies to reduce the gender gap in the world of work.   The workshop, organized by DIDEC (Department of Law, Economics and Cultures), DISUIT (Department of Human Sciences and Innovation for the Territory) of the University of Insubria in collaboration with Studio Bini Engineering srl of Gemonio (VA), includes a series of interventions that have as their object key themes including: the regulatory context; the certification procedure; testimonials and good practices declined with specific reference to companies.   The opening greetings will be held by Prof. Paola Biavaschi Director of the Department of Human Sciences and Innovation for the Territory of the University of Insubria.   The workshop will be held by the professors of the Department of Law, Economics and Cultures of the University of Insubria: Prof. Barbara Pozzo, Prof. Lilli Viviana Casano, by the lawyer Anna Danesi, councilor for equality and delegate of the Province of Varese, by Dr. Barbara Bini of Studio Bini Engineering and by Eng. Marco Bini and Venere Srl in addition to Dr. Alessandro Buzzi, entrepreneur and PhD student on gender equality at the University of Insubria.   The aim of the workshop is to contribute to the promotion of a culture of equality in the workplace, actively supporting companies, especially small businesses, which may encounter greater difficulties in undertaking a certification process. The experience of companies that have already undertaken this path confirms the usefulness of the certification path for identifying the obstacles that, at the individual company and system level, undermine substantial gender equality and the full and satisfactory participation of women in professional growth opportunities, essential elements for the promotion of social sustainability. Sign up qui

The Wonderwood challenge 2025 is proposed by the University of Eastern Piedmont (UPO), under the scientific responsibility of Professor Stefania Cerutti.   Students from two courses will participate: - Tourism Geography Laboratory (DISUM UPO) Professor Cerutti - Landscape, Tourism, Sustainability (DISSTE UPO) Professor Cerutti and Professor Benetti   The challenge, which is also aimed at students from the University of Insubria of the Tourism Business Marketing course held by Professor Roberta Minazzi, will take place at an innovative Piedmontese facility: the Wonderwood Park.   The park, located a few km from the lakeside town of Cannero Riviera, has been offering a different and diversified use of the mountain area behind Lake Maggiore since 2019, aiming at family-friendly, outdoor, slow and sustainable tourism. Founder and manager of the management company Dr. Massimiliano Freddi.   The aim of the Challenge is to involve students in identifying possible destination management and marketing strategies aimed at making Wonderwood the gateway for mountain tourism in the lake area of ​​north-eastern Piedmont, starting from Lake Maggiore and involving Lake Mergozzo and Lake Orta. A particular focus will be on the Terre Alte, marking the border between Lake Maggiore and the Val Grande national park.   PHASES 1. INTRODUCTORY PHASE: students are trained at their universities on the reality of the Wonderwood Park and the aims of the challenge; this is an activity carried out in the classroom, with the presence of the teachers involved and the Park representative Dr. Freddi. UPO VERCELLI 10 MARCH 2025 2. EXPLORATION AND CONTACT PHASE: students are accompanied to the Wonderwood Park with a dedicated coach; at the facility they will be able to visit the immediate surroundings, map the existing tourist attractions, better understand the mix of attractions of the park and start brainstorming on potential developments. UPO and UNINSUBRIA 6 MAY 2025 3. PROCESSING PHASE: students are divided into work groups/teams; the content of the challenge and therefore the project required of them will be detailed. 4. RETURN PHASE The projects will consist of presentations accompanied by any attachments/insights. The documents will be both presented de visu and delivered via PDF. Materials such as videos, printed materials, etc. can be used in support. 5. EVALUATION PHASE AND IDENTIFICATION OF THE WINNING SOLUTION At the end of these phases, and of the activities that fall within them, the Wonderwood park team will select a winning project. In addition, a press release will be issued with the main learnings of the initiative and the key points identified by the winning group. UPO VERCELLI 17 JUNE 2025  

From March 3, 2025 to April 17, 2025, Spoke 3 - Tourism and Culture Industry will hold a series of seminars entitled: "Sustainable Tourism" at the University of Insubria in Como (Via Valleggio and Sant'Abbondio locations).   Specifically, 4 study meetings on the topic of sustainability in tourism and for the development of the territory.   The focus of these meetings will be sustainability in tourism as applied to the territory; sustainable tourism in mountain areas, the sustainable redevelopment of important city areas as well as the role of some associations such as FAI for tourism aimed at sustainability.   The mission of these meetings is to integrate the skills of the students of the three-year and master's degree courses and to help stimulate interest and raise awareness among high school students, operators in the sector and citizens on the topic of sustainable development of the territory.   The event is organized by the professors of the Department of Law, Economics and Cultures: Roberta Minazzi, Sebastiano Citroni and Valentina Albanese who will be responsible for acting as discussants during the speeches of the guests; among them there are several managers and experts in the sector.   Attention: The seminar on April 17, 2025 has been cancelled Click here to participate in the seminar from April 16, 2025  

From Sunday 9 February to Tuesday 11 February 2025, Rho - Milano Fiera hosts the 45th edition of BIT - International Tourism Exchange, one of the most important Italian events dedicated to Tourism.   Spoke 3 - Tourism Industry and Culture participates in this edition by promoting research and innovation of the ecosystem and the University of Insubria by giving visibility to innovative projects in the field of tourism and culture in order to create new synergies with exhibitors and visitors interested in the enhancement and promotion of tourism and culture; factors widely present in the North West through the use of new technologies.   BIT is the main B2B and B2C marketplace for the tourism industry. The three days of the event will be dedicated to commercial operators for BUSINESS, NETWORKING and TRAINING. One day (Sunday 9 February) is also open to travelers who visit the event to discover new experiences and find inspiration for their next trips.   At booth H07 - Hall 9, NODES Spoke 3 will present innovative prototypes and research materials, showcasing NODES projects including the flagship projects TOEP (Tourism Open-ended Experimentation Platform) and CIRIL (CULTURAL-INDUSTRY REGENERATION IMMERSIVE LAB) and academic POCs in the field of Tourism and Culture. Academic POCs include: DIGITALIMM (Digital Muse for Museums), PLANET (Planner Leisure App for Natural & Experiential Tourism), AIACE (Artificial Intelligence Assistant for Cultural Tourism Enhancement), HISTORYGRAPHIA, ITM (Immersive textile museum), CERR (Cultural Extended Reality Routes).   Some researchers will be present to illustrate their innovations to the public; among them there will be some representatives of the University of Insubria, University of Turin, University of Eastern Piedmont and University of Valle D'Aosta.  

On Wednesday 29th January at 2:00 pm at the Nuovo Polo Università della Valle D'Aosta, Room B4, an interesting workshop will be held entitled: "Tourism at TO(E)P!".   The workshop, organized within the Spoke 3 - Tourism and Culture Industry, of the NODES project by the University of Valle d'Aosta (UniVdA) and the University of Eastern Piedmont (UPO), aims to explore innovative strategies to promote cultural and experiential tourism in mountain and lake destinations.   The event will be an important opportunity to present the results of the research conducted in recent years thanks to the flagship project TOEP (Tourism Open-ended Experimentation Platform) of the Spoke 3 of NODES, which has paid particular attention to the enhancement of local cultural heritage through the use of advanced technologies, the development of digital communication and the adoption of innovative and sustainable tourism management practices inspired by participatory placebranding.   During the meeting, industry experts, academics and tourism operators will share experiences and perspectives on the future of tourism in fragile areas such as mountain and lake areas, illustrating how the TOEP platform can support businesses and institutions in improving the attractiveness and competitiveness of the territory.   Admission to the event is free. For further information, please contact the address eventi@univda.it