Researchers' Night 2025: Culture and Digital Innovation on Lake Como On the occasion of the European Researchers' Night 2025, the University of Insubria, leader of Spoke 3 Industry, Tourism, and Culture, has organized two meetings entirely dedicated to civil society and the academic community.
On Thursday, September 25, from 4:30 to 6:30 pm, at the University of Insubria - Sant'Abbondio campus – Aula Magna S.1.8, a conference will be held, coordinated by Professor Laura Facchin and Dr. Alessandra Casati of the DISUIT (Department of Human Sciences and Innovation for the Territory) entitled: Women's Artistic Practices on Lake Como.
The meeting, supported by images, archive testimonies, and videos, aims to take stock of the role of women as artists and patrons and to explore how the female figure has entered the world of work, particularly in the textile sector. Beginning with women artists and patrons from the early 19th century to the contemporary era in the city of Como: from the last visit to the city of the internationally renowned painter Angelica Kauffmann, who spent her youth on the lake, to the women textile designers who worked for Como firms in the 20th century, such as the abstract artist Carla Badiali, a textile artist and entrepreneur, who was both an artist and a designer, and Andrée Brossin du Méré, a Swiss designer who, after World War II, launched Como silks onto the international fashion scene. The event will include historical presentations and moments of reflection and discussion with scholars and professionals in the production and creativity sectors.
On Friday, September 26, from 2:30 PM to 5:00 PM, a conference will be held at the University of Insubria - Sant'Abbondio campus - Aula Magna S.1.8, coordinated by Professors Roberta Minazzi, Valentina Jacometti, and Deborah Toschi of DIdec (Department of Law and Economics). The conference will be entitled: Augmented Reality and the Valorization of the Larian Territory.
During the first part of the event, there will be a brief presentation of the two Academic POCs created as part of the PNRR Nodes project: ITM (Immersive Textile Museum) and CERR (Cultural Extended Reality Routes).
After the presentation, participants will be able to enjoy an immersive experience rediscovering Como's textile culture through augmented reality. This will be a special opportunity to discover how culture, tourism, and digital innovation can intertwine in engaging and future-oriented experiences.
Finally, the tour will move to the Como Silk Museum, where participants will be able to rediscover Como's great textile heritage with the help of special headsets and augmented reality.
Register for the Augmented Reality and Promotion of the Larian Territory event
N.B.: THE SEPTEMBER 25 EVENT: "WOMEN'S ARTISTIC PRACTICES ON THE LARIO" AND THE SEPTEMBER 26 EVENT: AUGMENTED REALITY AND PROMOTION OF THE LARIAN TERRITORY HAVE BEEN CANCELLED DUE TO BAD WEATHER AND WILL BE RESCHEDULED.
Spoke 2 - Green Technologies and Sustainable Industries will also participate in the Uninsubria Researchers' Night 2025 with the presentation of the academic PoC "T2T: Trash to Treasure," the blockchain that generates value from industrial waste.
The presentation will be held on Friday, September 26th in Busto Arsizio (VA), in Piazza Santa Maria, during the event entitled "Science in the Square." The event, which will run from 4:30 PM to 9:30 PM, will feature interactive scientific experiences designed to spark curiosity and wonder in both adults and children, showcasing the surprising wonders that science can offer.
Contacts: Marzia Gariboldi marzia.gariboldi@uninsubria.it; Emanuela Marras emanuela.marras@uninsubria.it
OTHER SPOKE 3 EVENTS
On the occasion of the European Researchers' Night, the University of Valle d'Aosta has organized an event entitled: Flavor of the Future. It will be held on Friday, September 26, 2025, from 2:00 PM to 11:00 PM at the University of Valle d'Aosta - University Campus, Via Monte Vodice, Aosta.
During the event, Spoke 3 - Tourism and Culture Industry will present a talk entitled: "Tourism and Culture between Sustainability and Digitalization," from 4:00 PM to 4:30 PM.
The talk "Tourism and Culture between Sustainability and Digitalization," organized by the Spoke 3 – Tourism and Culture Industry (NODES-PNRR) research group, addresses the role of digital innovation in promoting the sustainable development of tourism and culture. The presentation will introduce the new online platform for thematic itineraries, conceived as a tool to enhance territorial identity, connect heritage and narratives, and foster inclusive forms of cultural tourism. The integration of sustainability and digital technologies supports the rediscovery of fragile territories and offers new opportunities to communities.