AI for Business, Branding and Creativity

AI for Business, Branding, and Creativity is a 24-hour introductory course designed for professionals, entrepreneurs, and creatives who want to understand and concretely use Artificial Intelligence tools in their daily work.
Through eight practical modules, participants will discover how AI can support business innovation, brand development, and creative communication. The course covers a wide range of topics: from the basics of generative AI and prompt engineering to the creation of texts, images, and presentations with tools such as ChatGPT, Canva AI, and DALL·E.

Participants will learn to:

• Generate business ideas and optimize workflows with AI;
• Define a brand's identity and visual style;
• Create marketing content and storytelling with the support of AI;
• Write effective prompts for text and image generation;
• Create professional presentations and pitches;
•    Use AI ethically, responsibly, and creatively.

Teaching Methodology:

Thanks to an approach that combines theory, demonstrations, and hands-on activities, the course offers a concrete and accessible introduction to the use of Artificial Intelligence for communication and innovation, helping participants transform technology into a tool for growth and strategic creativity.

Course Duration: 24 Hours

Course Language: Italian

Delivery Method: Lectures/Laboratories

Minimum Number of Participants: 5

Registration Fee: Free

For information and registration, please write to: unibiella@cittastudi.org