MAPP
Phygital and Participatory Alpine Museums
The MAPP project aims to envision a new model of immersive museum experience centered around the relationship between tourists and mountain parks, akin to urban museums. Through a physical, digital, and participatory approach, the goal is to develop a digital ecosystem to enhance outdoor tourism. This model is based on monitoring tourist flows and simultaneously engaging tourists actively during their visit through an app. The app facilitates collaboration with park authorities in the conservation process and reporting any trail anomalies. Additionally, Visual Place Recognition technology is utilized to enhance the experience.
Contact:
Paolo Landolfo
prologic@pro-logic.it
Photo from https://it.freepik.com/
Redefine the business strategies of museums and mountain park authorities by focusing on a multichannel tourism approach that is interactive and engaging, balancing online and offline elements through the Phygital experience.
Utilization of gamification with the aim to engage people, motivate them towards specific actions, promote learning, enhance user experience, and solve problems; adoption of innovative image processing and geolocation techniques to maximize the effectiveness of user reports to park authorities.
Preservation, regeneration, and investment in mountainous regions; education on tourism and awareness of human impact on climate change; reducing the digital divide by leveraging the developed system and adapting it to specific needs to digitize a sector still reliant on physical devices and limited digital experiences.