Wine Tourism: Omnichannel Customer Experience

This course, organized by the University of Turin, aims to provide an in-depth understanding of positioning and communication dynamics in the wine sector, emphasizing the crucial importance of these aspects in the context of growing market competition. By offering an overview of innovative trends such as content marketing and social media marketing, the course equips participants with the tools necessary to effectively engage consumers and build emotional connections with the brand.

A key component of the program is dedicated to hospitality in vineyards and wineries, recognizing its decisive role in providing memorable experiences to visitors. The course also includes an analysis of Customer Relationship Management (CRM), highlighting how personalized interactions with customers can significantly improve their satisfaction and loyalty.

The course is designed to train professionals capable of developing marketing strategies that consider environmental changes, efficient resource management, and the integration of digital technologies to optimize the entire production process. This is achieved through theoretical lessons and business case studies, which provide participants with practical insights based on real-world experiences in the industry.

Key Course Topics: communication and positioning strategies, wine tourism, content marketing, customer experience, social media marketing, omnichannel marketing

For more information: corsodigital@unito.it

Duration: 50 hours 

Language: Italian 

Delivery Mode: In-person (also available online) 

Registration Fee: Free access