DigiBraSS
Digital Branding and Social Media Strategy
Scheda del progetto
The DigiBraSS project is aimed at increasing the visibility of the company brand and strengthening its positioning and identity through a strategic analysis of digital marketing and social media marketing. The aim is to introduce a system of practices and procedures, currently not present, aimed at obtaining a brand positioning within social platforms, promoting the dissemination of information relating to the products of the Pascal company, from the points of view of quality, supply chain traceability, reliability, acquisition and profiling of new customers and access to markets in unserved geographical areas.
Contacts:
Lorenzo Muller
lorenzo.muller@pascalsrl.it
The main challenge is to increase brand visibility, communication effectiveness, product value perception, potential customer engagement and ease of finding relevant content.
The main innovation lies in the fact that Pascal does not currently use digital marketing tools for its promotion, but only uses advertising channels deriving mainly from international trade fairs. The results that are intended to be achieved are competitive because the proposed investment is much lower than traditional promotional methods (e.g. newspapers, TV, banners/posters, events, fairs, etc.), and the return on investment is certainly faster.
The acquisition of “digital” know-how will have an impact on the growth of corporate value and perceived value, inside and outside the company, in a more than proportional way, moving from a 100% analog approach to a completely digital one.