#RoundGRIP interviews: Innovation for sustainability according to Duccio Travaglini of Greencome

Spoke 2 had the pleasure of interviewing Duccio Travaglini, co-founder of Greencome, an innovative company in the field of communication and awareness-raising on climate change.

Greencome has the declared aim of mobilising people and organisations to fight global warming, thus becoming an example of innovation. Through new media and dissemination content, it aims to reach a wide and transversal audience to raise awareness on environmental issues.

During the talk, Travaglini emphasised that innovation is not limited to technology, but can involve multiple aspects. In this regard, he cited the example of Re4Circular, a project financed through the NODES cascade funds of the start-up Atelier Riforma, which has developed an artificial intelligence algorithm capable of addressing textile waste in a circular manner. This is an innovative solution that, acting on the end-of-life of products, can bring concrete benefits in terms of circular economy and reduced environmental impact. An emblematic case of how technology, when at the service of sustainability, can enable new environmentally friendly business models.

Innovation, therefore, not only as technological development for its own sake but, as Travaglini emphasised, also as a change for the better of visions, processes and economic systems, in the perspective of a future with a lower climate impact. This is the mission of Greencome and the innovators working for a cultural and social change to support the ecological transition.