GREEN ATTRACTION: Gardens as a stage for contemporary tourism
On Saturday, October 18, 2025, from 9:45 a.m. to 4:00 p.m., the study day "Green Attraction – Gardens as a Stage for Contemporary Tourism" will be held in Verbania at VILLA GIULIA, organized by the University of Eastern Piedmont (DISSTE Department) in collaboration with numerous partners.
Garden tourism is becoming increasingly structured and attractive, capable of generating value for local communities and meeting the needs of a diverse audience: from landscape lovers to botany enthusiasts, from cultural travelers to those seeking regenerative and wellness experiences.
Gardens are also tools for urban regeneration, environmental education, and tourism innovation. In an era in which the quality of the environment and leisure activities is becoming increasingly important, they are becoming outstanding "green attractions" capable of generating networks, projects, and strategies at both a local and international scale.
These themes will be explored in depth throughout the day in order to foster a dialogue between Italian and international experiences. The event is divided into two sessions: a morning session with institutional presentations and presentations by industry experts, and an afternoon session dedicated to short talks and discussion.
The focus will be on topics such as the role of large gardens in tourism promotion, international networks, research projects, and successful experiences.
SHORT-TALKS - Deadline September 22, 2025
Five to six slots of approximately 20 minutes each are available, including a section dedicated to illustrating the issue and a section for discussion with the speakers and attendees.
To apply to speak, simply send your title and abstract (maximum 600 characters) by email to turismo@villataranto.it by September 22, 2025, summarizing the topics, research, or issues you wish to present and discuss. The event's Scientific Committee will evaluate the proposals received and accept those deemed most relevant to the study day.
The Scientific Committee is composed of: Roberta Lombardi (Director of the DISSTE Department, University of Eastern Piedmont), Stefania Cerutti (University of Eastern Piedmont), and Andrea Cottini (Director of the Villa Taranto Botanical Gardens).
Registration is required.
