Events

Discover all the events organized by NODES, the Spokes, and its ecosystem, and participate from North to South.

Workshop
3. Industria del turismo e cultura
Workshop: Tourism destinations: present and future agenda
Il 19 gennaio dalle ore 14.00 alle ore 19.00  presso l'Università della Valle D'Aosta si terrà un workshop internazionale dal titolo: “Tourism Destinations: Present and Future Agenda”.   Il workshop rappresenta un momento di confronto scientifico e professionale di altissimo livello; l’iniziativa coinvolge studiose e studiosi di fama internazionale che da anni si occupano di turismo, destination marketing e strategie di sviluppo sostenibile dei territori, creando un’occasione unica di dialogo accademico e operativo.   L’incontro si propone di approfondire le principali tendenze che stanno ridefinendo le destinazioni turistiche a livello internazionale e di aprire una riflessione condivisa sui possibili scenari futuri. La discussione verterà su alcuni nodi cruciali: la crescente centralità del destination marketing come leva per la competitività territoriale, il ruolo delle industrie culturali nella costruzione dell’immagine delle destinazioni, le sfide poste dalla sostenibilità e dalla rigenerazione dei territori, e l’impatto dei cambiamenti tecnologici — dai big data all’intelligenza artificiale — nella gestione e nella promozione delle mete turistiche.   Il workshop non è solo un’occasione di aggiornamento scientifico, ma si inserisce all’interno di una cornice più ampia: quella del progetto bandiera TOEP – Spoke 3 NODES, dedicato alla valorizzazione e al ripensamento della Bassa Valle d’Aosta. TOEP si fonda su un approccio di place branding partecipativo e su pratiche di riscoperta lenta del territorio, con l’obiettivo di rafforzare l’identità e la competitività delle aree montane meno centrali. L’attenzione non è tuttavia limitata a questo contesto: i continui mutamenti dei flussi turistici tra stagioni e destinazioni, accelerati dal cambiamento climatico e dalle nuove abitudini dei viaggiatori, rendono queste riflessioni rilevanti per molte realtà territoriali, italiane ed europee.   In questa prospettiva, il workshop diventa anche l’occasione per presentare i risultati scientifici e divulgativi del progetto NODES – Spoke 3, che si concretizzano nella pubblicazione del volume edito da FrancoAngeli.   Il libro raccoglie e racconta tre anni di ricerca e sperimentazione, intrecciando analisi, mappe, narrazioni e strategie per la valorizzazione sostenibile dei territori di margine. È il frutto di un percorso collettivo che ha unito università, istituzioni, enti locali e comunità, restituendo uno sguardo plurale e dinamico sulla transizione della Bassa Valle d’Aosta da area industriale a laboratorio di turismo culturale e consapevole.   Accanto al volume, vengono inoltre presentate le piattaforme digitali realizzate nel quadro del progetto, strumenti pensati per rendere accessibile e interattivo il lavoro di ricerca a servizio del territorio e dei visitatori.   La piattaforma online NODES Spoke 3  DETOUR offre materiali, mappe e contenuti multimediali per esplorare in modo partecipato il patrimonio culturale e paesaggistico della Bassa Valle, mentre l’applicazione mobile permette agli utenti di scoprire itinerari personalizzati e georeferenziati, accompagnando visitatori e residenti in percorsi di conoscenza lenta, immersiva e identitaria del territorio.   In un’epoca in cui la stagionalità si modifica e i territori devono saper gestire flussi sempre più variabili, la capacità di elaborare strategie innovative e resilienti diventa una priorità condivisa. In questo senso, il workshop e la presentazione dei risultati di NODES costituiscono un continuum di ricerca e di trasferimento di conoscenze: un dialogo tra accademia, istituzioni e operatori locali per costruire modelli di sviluppo turistico più consapevoli, sostenibili e radicati nella cultura dei luoghi. L'incontro è aperto a tutti.   Programma Workshop internazionale “Tourism destinations: present and future agenda”     13:30-14:00 Registrazione partecipanti   14:00-14:30 saluti istituzionali (Braga, Nava)   14:30-16:00 Hazel Gant, Coming in from the Cold? The Ethics of Accessible Tourism in Arctic Regions. Chiara Mauri, The Role of Universities in Place Branding for Smaller Cities Linda Osti, Opportunity, Dependency, or Disillusionment? Community Responses to Tourism Development Closing and discussion: Giampaolo Viglia   16:00-16:30 coffe break   16:30-17:00 saluti istituzionali (Assessori, Alderighi, Gaggero, Nava)   17:00-19:00 Presentazione della Piattaforma NODES – Spoke 3 e dell’app ETLAV (intervengono: Prof.ssa Anna Maria Merlo, Prof.ssa Anna Maria Pioletti, Prof. Gianmario Raimondi, Prof. Paolo Gheda, Dott. Stefano Tedeschi, Prof. Carlo Bajetta, Dott. Paolo Perri Dott.ssa Marta Favro, Dott.ssa Aline Pons, Dott. Alex Agliuzza) Intervento Dott. Davide Bolognini Intervento Caveri Presentazione del Libro Nodes Spoke 3   Closing and discussion: Consuelo R. Nava
Conferenze
5. Industria della salute e silver economy
TINCARE presenta ''Il paziente al centro nell'ecosistema di sanità digitale e telemedicina''
Un convegno per ridefinire il futuro della sanità attraverso innovazione tecnologica e collaborazione istituzionale  📅 Giovedì 18 Dicembre 2025  📍Auditorium ''Gaudenzio Cattaneo'' - Complesso Perrone 👨‍🔬 Segreteria Scientifica: prof. Alessandro Stecco e dott. Marco Bosio L'innovazione digitale al servizio del paziente   Il convegno rappresenta un momento cruciale di confronto sull'integrazione delle tecnologie digitali nel sistema sanitario italiano. L'evento si propone di esplorare come l'evoluzione normativa e infrastrutturale, dall'attuazione dell'AI ACT all'ecosistema dei dati sanitari, possa trasformare concretamente l'assistenza sanitaria mettendo al centro le esigenze del paziente. Attraverso un approccio multidisciplinare, il programma affronta le applicazioni pratiche della telemedicina in ambiti clinici specifici quali prevenzione, promozione della salute, neuroimaging dello stroke e riabilitazione, dimostrando come l'innovazione tecnologica possa migliorare l'accesso alle cure e la qualità dell'assistenza.  ''Il paziente come cuore del processo di digitalizzazione sanitaria''   Intelligenza artificiale e sicurezza digitale in sanità  Una sezione rilevante del convegno è dedicata all'intelligenza artificiale in medicina, con interventi che spaziano dall'evoluzione dell'IA alle sue applicazioni nell'imaging diagnostico e nella radiodiagnostica. L'evento approfondisce il ruolo dell'IA nel neuroimaging dello Stroke, presentando il modello sviluppato in Piemonte come esempio di eccellenza. Parallelamente, viene affrontato il tema della cybersecurity e della governance della telemedicina, evidenziando l'importanza della protezione dei dati sanitari e della gestione sicura delle piattaforme digitali. Il sistema regolatorio dei dati sanitari, dall'AI ACT all'ecosistema di dati sanitari nelle aziende, costituisce un pilastro fondamentale per garantire un'implementazione etica e sostenibile delle nuove tecnologie.  ''Dall'IA ACT all'ecosistema di dati sanitari: costruire un sistema sicuro e regolamentato''    Telemedicina nelle aree interne e rurali  Particolare attenzione viene riservata alle aree interne e rurali, dove la telemedicina può rappresentare una soluzione concreta alle difficoltà di accesso alle cure. Gli interventi sulla transizione digitale in questi contesti evidenziano come le tecnologie possano ridurre le disuguaglianze sanitarie e garantire assistenza di qualità anche nelle zone geograficamente svantaggiate. La tavola rotonda dedicata alla gestione della cronicità attraverso la telemedicina nelle aree interne offre un'opportunità di confronto sui riflessi pratici e sulle sfide implementative, coinvolgendo esperti e amministratori che condividono esperienze e best practice per superare le barriere all'innovazione.    Collaborazione internazionale e ricerca clinica  Il programma dedica ampio spazio alla collaborazione internazionale nella ricerca clinica presentando progetti come TINCARE, INTERCOACH e il progetto Erasmus BeEmTel, che dimostrano come la telemedicina possa essere insegnata attraverso la simulazione. Il progetto FOR (Future of Rehabilitation), Interreg France-Italia ALCOTRA, rappresenta un esempio concreto di cooperazione transfrontaliera nell'ambito della riabilitazione digitale. Questi progetti testimoniano l'importanza della condivisione di conoscenze e pratiche a livello internazionale per accelerare l'innovazione e migliorare i risultati clinici, creando un ecosistema sanitario digitale che supera i confini nazionali''  ''La collaborazione internazionale come motore di innovazione nella telemedicina''    Setting clinici e applicazioni specialistiche  Il convegno esplora diverse applicazioni della telemedicina in contesti clinici specifici. Dalla prevenzione e promozione della salute attraverso piattaforme di Lifestyle Medicine, alle evoluzioni in fisiatria e riabilitazione respiratoria, fino alla telemedicina in cardiologia e alla digital pathology.  Ogni sessione presenta progetti innovative e prospettive future, offrendo una panoramica completa delle potenzialità della sanità digitale nei diversi ambiti specialistici. L'intervento sullo stato dell'arte della telemedicina in Piemonte fornisce inoltre un quadro aggiornato dell'implementazione regionale, analizzando successi, criticità e opportunità di sviluppo.    Coordinamento istituzionale e sostenibilità  L'evento sottolinea l'importanza della partecipazione istituzionale e del coordinamento tra enti regionali, nazionali e centri di ricerca per garantire efficacia e sostenibilità del sistema sanitario digitale. Le tavole rotonde con legislatori e amministratori della sanità, moderate da esperti del settore, offrono un momento di dialogo costruttivo sul punto di vista degli amministratori e sulle politiche necessarie per supportare la trasformazione digitale. I saluti istituzionali iniziali, che vedono la partecipazione del Rettore dell'Università del Piemonte Orientale, del Presidente della Scuola di Medicina, di rappresentanti della Federazione Nazionale degli Ordini dei Medici Chirurghi e Odontoiatri e di assessori regionali, testimoniano l'impegno delle istituzioni nel sostenere questo percorso di innovazione.  ''Coordinamento tra istituzioni e centri di ricerca: la chiave per un sistema sanitario digitale efficace''   Un programma ricco e articolato  Il programma scientifico si sviluppa attraverso keynote speeches di esperti accademici e professionisti della sanità, sessioni tematiche dedicate all'intelligenza artificiale, al setting clinico assistenziale, alle piattaforme tecnologiche e alla ricerca internazionale. Ogni sessione è moderata da specialisti del settore e prevede momenti di confronto attraverso tavole rotonde che favoriscono il dialogo tra i partecipanti. L'evento si conclude con una sessione dedicata alle conclusioni che sintetizza i principali risultati emersi e delinea le prospettive future per la sanità digitale in Italia, confermando l'impegno condiviso nel mettere il paziente al centro dell'ecosistema sanitario digitale.    Informazioni utili  Il congresso sarà full day, non ha costi di iscrizione ed è accreditato ECM per 90 partecipanti: Medici Chirurghi (tutte le categorie), Infermieri e Tecnici Sanitari di Radiologia Medica.  Per iscriversi online seguire le istruzioni contenute nell'ultima pagina del programma.  Il rilascio dei crediti ECM è subordinata all'intera durata dell'evento, al superamento del test di apprendimento con almeno il 75% di risposte corrette e alla compilazione del questionario di gradimento (entrambi compilabili in piattaforma online, entro 3 giorni dal termine dell'evento).    Obiettivi e topics dell'evento  1. Innovazione Tecnologica: Integrare intelligenza artificiale, telemedicina e piattaforme digitali nel sistema sanitario per migliorare l'efficienza e la qualità delle cure.  2. Centralità del Paziente: Garantire accessibilità universale alle cure e ridurre le disuguaglianze sanitarie, con particolare attenzione alle aree interne e rurali.  3. Governance e Sicurezza: Implementare l'AI ACT europeo, garantire cybersecurity e definire modelli regolatori per la gestione dei dati sanitari.  4. Collaborazione Istituzionale: Rafforzare il coordinamento tra enti regionali, nazionali, centri di ricerca e partnership internazionali.  5. Sostenibilità del Sistema: Sviluppare modelli organizzativi ed economici sostenibili per la sanità digitale basati su evidenze scientifiche.    Topics Principali  Intelligenza Artificiale: Applicazioni in imaging, diagnostica, neuroimaging e digital pathology  Telemedicina Clinica: Cardiologia, riabilitazione, fisiatria, prevenzione e gestione della cronicità  Ecosistema dati: Interoperabilità, fascicolo sanitario elettronico, big data e analytics  Cybersecurity: Protezione dati, governance della sicurezza e conformità normativa  Aree Rurali: Soluzioni per superare le barriere geografiche e garantire equità di accesso  Piattaforme Digitali: Sviluppo di tecnologie, app, wearables e sistemi di telemonitoraggio  Ricerca Internazionale: Progetti europei, collaborazioni transfrontaliere e formazione  Aspetti Normativi: AI ACT, responsabilità professionale e regolamentazione della telemedicina Il congresso ha ottenuto diversi patrocini: Federsanità ANCI Piemonte, Ordine Provinciale dei Medici Chirurghi e degli Odontoiatri Novara e Vercelli, Regione Piemonte (TBC) e Comune di Novara.      
Meeting
HubNodes
Venture Booster Program – Demo Day
On Thursday, 18 December 2025, from 5:00 p.m. to 8:00 p.m., the Demo Day of the Venture Booster Program will take place at Feat. House, via Giuseppe Giacosa 15, Turin. The event marks the conclusion of the acceleration program promoted by NODES and LifeGate Way, dedicated to supporting startups engaged in the twin digital and ecological transition. During the event, the three ventures selected for this first edition — Altered Materials, NAPTER and New Oil Factory — will present their innovative projects to investors, companies and ecosystem stakeholders, highlighting sustainability, technology and positive territorial impact. Program 5:00 – 5:30 p.m. | Registration and welcome coffee 5:30 – 6:30 p.m. | Welcome remarks, program presentation and startup pitches 6:45 – 8:00 p.m. | Networking aperitif and closing The Demo Day offers a special opportunity to discover high-potential new ventures emerging from the North-West region and to foster connections between entrepreneurship, research and sustainable innovation. Participation is free of charge, but registration is required.   REGISTER HERE   The Venture Booster Program was created within NODES – Nord Ovest Digitale e Sostenibile, in collaboration with LifeGate Way, with the aim of providing concrete and tailored support to startups and entrepreneurial teams working in the twin digital and ecological transition. It is an intensive, customized pathway for each participating project, integrating assessment, mentoring, strategic positioning and connections with investors and stakeholders. The Demo Day on 18 December will therefore represent not only a milestone, but also a starting point: a moment to celebrate the journey undertaken and, at the same time, to open new growth opportunities for participating startups and stakeholders. It will be an evening designed to spark ideas, share expertise and generate opportunities, while once again highlighting the innovative energy of the region.   DISCOVER VENTURE BOOSTER PROGRAM      
Meeting
2. Green technologies and sustainable industries
Final Event of Spoke 2 – Stage 10 Round GRIP | 🌸Make your impact bloom 🌸
With the tenth stage, the journey of ROUND GRIP comes to an end. This initiative, organized by Spoke 2 - Green Technologies and Sustainable Industries, has step by step encouraged collaboration between researchers and businesses, helping innovation flow from research into the local area.   Thanks to this program, a dynamic and innovative community has taken shape. On this occasion, it comes together to share the experiences gained along the way and to look collectively toward the upcoming challenges of the ecological transition.   ROUND GRIP has proven its value in building a strong connection between research and the productive sector, under the coordination of the University of Turin and with the involvement of the Polytechnic University of Turin, the University of Eastern Piedmont, the University of Insubria, the University of Basilicata, and the University of Sannio, together with companies from the regions of Piedmont, Lombardy, Campania, and Basilicata. This dialogue has made it possible to turn academic knowledge and scientific results into concrete actions that promote environmental sustainability and support technological progress.   The tenth stop will take place on December 11th, 2025, at 3:30 p.m. in Turin. We look forward to seeing you there!   Sign up here Discover the journey of ROUND GRIP and relive its stages!   Relive ROUND GRIP  
Meeting
1. Aerospace and sustainable mobility
Spoke 1's applied and industrial research at Next Generation Mobility 2025
Spoke 1, Aerospace and Sustainable Mobility participates in Next Generation Mobility Torino 2025 The sustainable mobility companies funded through Spoke 1 calls for proposals are participating in the new edition of Next Generation Mobility Torino, scheduled to take place in Turin on December 9 and 10. This participation is part of Spoke's strategic approach, which aims to promote the development of highly efficient, low environmental impact mobility solutions, with a particular focus on electric and green hydrogen-based mobility solutions. With this in mind, the event is an important opportunity for companies, research institutions, and industrial stakeholders involved in the transition to innovative transport systems to come together and exchange ideas.    
Meeting
1. Aerospace and sustainable mobility
Spoke 1 and its companies at the Aerospace & Defense Meetings 2025
Spoke 1 – Aerospace and Sustainable Mobility participates in Aerospace & Defense Meetings Torino 2025 Spoke 1 and its companies will be present at the next edition of Aerospace & Defense Meetings, the leading international event for the aerospace industry, to be held in Turin from December 2 to 4. An opportunity for dialogue and discussion between companies, research centers, and institutions involved in the development of advanced technologies for the aerospace sector. The goal of Spoke 1 is to promote an integrated approach to research and innovation, capable of combining industrial competitiveness and ecological transition.  
Meeting
2. Green technologies and sustainable industries
Demo Day | ReAction – Acceleration Program by NODES 2nd edition
The Demo Day of ReAction - Acceleration Program by NODES 2nd edition is the concluding event of the first phase of the acceleration programme dedicated to Italian start-ups who are building a more sustainable future through technology, research and tangible impact on the local area.   Where: OGR Torino When: Friday 28th November 2025 | 16.30 - 18.45 For whom: Start-ups and innovators active in emerging technologies and digital solutions. What is it? A free networking event and presentation of the projects developed within the ReAction programme, with the opportunity to get in touch with investors, experts and companies in the sector.   Agenda 4.30pm - Welcome Welcome and registration   5pm - Startup pitches The startups participating in the second edition of ReAction - Acceleration Programme by NODES present the results of their acceleration journey: an opportunity to discover trends, technologies and high-impact projects.   6.45pm - Networking @Snodo A networking event with partners, investors, businesses and the innovation community to continue conversations, make connections and forge new collaborations.   Get your ticket   Discover more   Access to the event will be permitted until capacity is reached.
Conferences
6. Primary agroindustry
Responsible Production and Consumption of Food from Farm to Fork: Tech, Policy, Behavior, Education
The conference “Responsible Production and Consumption of Food from Farm to Fork: Tech, Policy, Behavior, Education” will be held at the University of Pavia on November 24th and 25th, 2025. The conference will be the occasion to present some of the research results and synergies developed by the University of Pavia and its affiliated partners within two PNRR projects funded by the European Union (NextGenerationEU): the extended partnership PE 10, called ONFOODS - Research and innovation network on food and nutrition sustainability, safety and security working ON FOODS, spoke 7 (Policy, behaviour and education), and the Innovation Ecosystem NODES - Nord Ovest Digitale e Sostenibile, spoke 6 (primary agroindustry, VINO project). The event, organized and coordinated by Professor Carola Ricci of the Department of Political and Social Sciences and her research group (Anna Facchinetti, Aldo Piccone, Andrea Iurato, and Domiziana Carloni), addresses the issues of food, agriculture and landscape protection from the perspective of international law, opening to other disciplines and to the important contribution of representatives of international organizations, the third sector and businesses. The event has been also included among the initiatives offered during the Sustainability Education Week by the National Committee for Sustainability Education - AGENDA 2030, under the patronage of UNESCO.   The event is accredited for 2 training credits by the Pavia Bar Association and participates in the continuing professional development programme for Agronomists and Foresters for 0.781 CFP with reference to CONAF Regulation no. 162/2022. Participation in the conference is valid as recognition of training credits for members of the Association of Agricultural Experts and Graduate Agricultural Experts and the Register of Agricultural Technicians and Graduate Agricultural Technicians.   In particular, on November 25th, the conference will focus primarily on the themes of the NODES project, spoke 6 (VINO project). It will address the protection and valorization of tangible and intangible heritage in the wine sector of the Oltrepò Pavese, as well as strategies for mitigating the effects of climate change. The panels will assess not only the impact of regulatory changes, but also, and above all, the technical possibilities offered for identifying new vineyard management methods. The aim is to open a late-morning discussion with industry experts.  The conference will conclude with a discussion with stakeholders, opened by some scheduled presentations.   To register please fill this registration form  
Meeting
7. Secondary agroindustry
Meet investors at Investor Day in Pollenzo
The 0to1 Acceleration Sprint program, designed to strengthen the market positioning of innovative projects and build new strategic relationships, is nearing its conclusion. The Investor Day event concludes the 0to1 Acceleration Sprint training program promoted by Spoke 7 and operationally managed by ISIRES, *beeco, ToSeed & Partners to support innovation in agrifoodtech. Institutional partner InnovUp. The event is an opportunity to build strategic relationships and gain access to new growth and investment opportunities.   Here is the program for the final Investor Day, which will take place on November 18 at the University of Gastronomic Sciences in Pollenzo. Direct discussions with investors and investment funds will be possible thanks to the speed date option.   10:30-11:00--> Welcome coffee 11:00-11:30--> Reverse pitching. Investors and investment funds introduce themselves, detailing their investment areas. 11:30-1:00 PM -> Speed ​​dating. Organized slots where projects meet investors. 1:00-3:00 PM -> Networking lunch. Register here now to reserve your place: REGISTER HERE  
Workshop
3. Culture and tourism industry
International Winter School HoSTDe “New Frontiers in Sustainable Tourism: Trends, Innovations and Practices"
From November 17 to 21, the University of Insubria, Como Sant'Abbondio campus, will host the International Winter School: New Frontiers in Sustainable Tourism: Trends, Innovations, and Practices.   The event, organized by the Department of Law, Economics, and Cultures and specifically by professors Roberta Minazzi, Deborah Toschi, Daniele Grechi, Giulia Tiberi, Roberta Bogni, and Michela Segato, is designed to deepen knowledge of sustainable tourism practices and emerging trends. It will be an immersive learning experience in the hospitality and destination management sector, with a particular focus on the development of sustainable tourism globally and in the Lake Como area.   The winter school, thanks to speakers from international universities, will allow participants to reflect on the latest trends in tourism and its digital and sustainable evolution. Research findings developed by Spoke 3 - Tourism Industry and Culture will also be presented during the event.   Plan of the days: Day 1: Monday, November 17, 2025 11:00-17:00 New Generations and Market Dynamics in Sustainable Hospitality: Key topics: Lake Como transformation, Gen Z and sustainability; AI and tourism, sharing economy and traditional hotel accommodation Day 2: Tuesday, November 18, 2025 11:00-13.30 Hiding sustainability, missing opportunities: greenhushing explained 14.00-18:30 Sustainable Tourism and EU policies Key topics: EU tourism policy, implicit sustainability, funding programmes   Day 3: Wednesday, November 19, 2025 11:00-19:00 Regenerative Hospitality and Resilient Climate change communication Day 4: Thursday, November 20, 2025 10:00-11:30 European Film Festivals, Industrial cultural heritage Day 5: Friday, November, 2025 11:00-14:00 Sustainable Destinations and Brand Management Registration   For more information, see the attached poster.
3. Culture and tourism industry
Seminar series: Measuring the role of destination marketing in the tourism and cultural industries
From November 13, 2025, to December 4, 2025, a series of three seminars will be held at the University of Valle d'Aosta, Campus Via Monte Vodice, Aosta. The series of seminars, "Measuring the role of destination marketing in the tourism and cultural industries," was created with the aim of exploring, from an interdisciplinary perspective, the role of destination marketing in the development of the tourism and cultural industries. The initiative integrates statistical approaches and marketing analysis tools, offering a path that combines scientific rigor and practical applications to support the strategic decisions of local stakeholders. The discussion focuses not only on measuring the impact of communication and promotion strategies, but also on identifying indicators and forecasting models capable of guiding governance choices, sustainable management, and the valorization of local resources.   The seminars aim to create a space for discussion and knowledge transfer between academia, institutions, and operators, stimulating new synergies and providing innovative tools to address the challenges of contemporary tourism.   Detailed Program November 13, 5:15 PM - 8:00 PM Jordy Bollon Asking the Right Questions: Survey Design and Analysis in Tourism Asking the Right Questions: Questionnaire Design and Analysis in Tourism The seminar "Asking the Right Questions: Survey Design and Analysis in Tourism" focuses on the fundamentals of questionnaire design and analysis techniques, including the relationships between variables in the tourism sector. The principles of good survey instrument construction will be explored, from identifying objectives to formulating questions, and data collection and management. Basic methods for descriptively exploring data, associations, and correlations will then be introduced, demonstrating how collected data can reveal connections between visitor satisfaction, destination characteristics, services offered, and consumer behavior. Through practical examples and applications to tourism and culture, participants will understand how to transform simple answers into useful knowledge to improve the tourism experience and support strategic decisions.   November 24, 9:00 AM to 11:45 AM Gulbin Durmaz, Strategic Marketing: Principles and Measurements Strategic Marketing: Principles and Measurements The seminar "Strategic Marketing: Principles and Measurements" offers an introduction to the fundamental principles of strategic marketing, with a focus on useful tools for understanding, planning, and evaluating market strategies. Topics such as segmentation and positioning, customer value analysis, building competitive advantage, and measuring marketing performance will be addressed. Through practical examples and applications to the tourism and culture sectors, we will discuss how to translate data and indicators into effective strategic choices capable of guiding organizations toward sustainable and results-oriented growth.   December 4th from 5:15 PM to 8:00 PM Jordy Bollon Customer Satisfaction: Principles and Measurements Customer Satisfaction: Principles and Measurements The seminar "Customer Satisfaction: Principles and Measurements" addresses the key concepts related to customer satisfaction as a strategic lever for organizational competitiveness. The fundamental principles that define customer satisfaction, the factors that influence it, and the ways in which it can be observed and interpreted will be introduced. Particular attention will be paid to measurement tools—from traditional questionnaires to digital surveys to online review analysis—and useful indicators for transforming feedback into improvement actions. Through case studies, especially in the tourism and cultural sectors, we will demonstrate how assessing visitor satisfaction can serve as a compass for guiding service strategies, strengthening loyalty, and generating shared value.   You can participate in the online seminars by scanning the QR code on the poster. Certificates of participation will be issued upon request.
Conferences
6. Primary agroindustry
Vineyards and Abandonment: Tools for Mapping
Confagricoltura and the University of Pavia are organizing the conference “Vineyards and Abandonment: Tools for Mapping” to present the results of the industrial PhD project in which they are involved.   The doctoral project is titled Innovative Evaluation and Study of the Vine according to New Agronomic Scenarios for the Oltrepò Pavese (VIVO) and is being carried out by PhD candidate Giovanni Marchese under the supervision of Massimiliano Bordoni and Valentina Vaglia (both from the Department of Earth and Environmental Sciences at the University of Pavia) and Alberto Lasagna (Director of Confagricoltura Pavia), in collaboration with the group led by Chiara Toffanin (Department of Industrial and Information Engineering, University of Pavia). PhD candidate G. Marchese is at the end of his second year at the University of Pavia and is about to begin his third year at Unagri srl, the initiative’s industrial partner.   Also speaking at the event will be Marta Sempio, President of Confagricoltura Pavia, and Lucia Marazzi, Head of the Third Mission Service at the University of Pavia and Deputy Manager of NODES Spoke 6.   Agenda 9:00 a.m. Reception and participant registration   10:00 a.m. Institutional greetings and introduction – Dr. Marta Sempio, President of Confagricoltura Pavia   10:20 a.m. “The PNRR project, NODES – North-West Digital and Sustainable: Innovation, sustainability, digitalization, and territorial development” – Eng. Lucia Marazzi, Third Mission Service, UNIPV   10:30 a.m. “Case studies of collaborations in applied research activities within the NODES project for the Oltrepò Pavese” – Prof. Massimiliano Bordoni – Dept. of Earth and Environmental Sciences, UNIPV; Prof. Chiara Toffanin – Dept. of Industrial and Information Engineering, UNIPV; Valentina Vaglia, PhD – Administrator, Soc. Agr. Regenerating Villa Fortuna and formerly RTDA PNRR NODES   11:00 a.m. “Presentation of the project: Mapping vineyard abandonment” within the project Innovative Evaluation and Study of the Vine according to New Agronomic Scenarios for the Oltrepò Pavese (VIVO) – Dr. Giovanni Marchese, PhD candidate at the Doctoral School of Earth and Environmental Sciences, UNIPV   Discussion and conclusions Networking event to follow   Free event   Date and venue: Wednesday, November 12, 2025, 9:00 a.m. – Centro Riccagioia, Via Riccagioia 48, 27050 Torrazza Coste (Pavia)
Meeting
6. Primary agroindustry
Students Challenges NODES Spoke 6 – An opportunity for local SMEs.. beyond NODES
This Spoke 6 event is organized to celebrate the Students Challenges 2025 winners!   Moreover, Spoke 6 invites local SMEs in the primary agro-industry to propose marketing challenges to the students of the Advanced Digital Marketing course at the University of Pavia.      The Students Challenges offer students the opportunity to interact with the corporate world, public bodies, associations and third sector bodies of the NODES project territories through the “learning by doing” method and provide an opportunity for companies to meet young talents and discover innovative solutions applicable within their realities.   Agenda  17:00 Introduction to the Students Challenges of University of Pavia    17:15 Awards ceremony Students Challenges 2025   Challenge proposed by Az Agr Anna Frigerio Challenge proposed by Ax Agr Bonizzoni Challenge proposed by il Sabbione di Alice Zanaboni     Date and address:   Thursday 6 November 2025, 17:00 - Aula Disegno - Università degli Studi di Pavia (Piazza Leonardo Da Vinci, 5)   A unique opportunity to discover how local SMEs can benefit from Spoke 6’s Students Challenges!   Register here!          
Conferences
3. Culture and tourism industry
SMART TOURISM Innovative solutions for the tourism and hospitality sector
On November 5, 2025, from 9:30 a.m. to 12:45 p.m., an event dedicated to the tourism sector will be held in Lomazzo (CO) at the ComoNExT Innovation Hub at Via Cavour 2. Organized in collaboration with the University of Insubria, the event is titled: SMART TOURISM: Innovative Solutions for the Tourism and Hospitality Sector.   The initiative, aimed primarily at businesses in the sector, will consist of two main sessions: a series of presentations, which will provide an updated overview of the trends and challenges of contemporary tourism, and a session of company testimonials, in which representatives from operating companies will share practical experiences, best practices, and innovative strategies adopted in the field.   Thanks to the participation of experts and professionals in the sector, the event will alternate analytical presentations with moments of direct discussion with companies, encouraging collective reflection on topics such as sustainability, hospitality, and inclusion, key elements for the competitive and responsible development of tourism. There will also be time for questions from the audience and networking opportunities among participants.   The event aims to highlight the central role that digitalization is playing in the dynamics of contemporary tourism. The adoption of innovative digital tools promotes accessibility, the personalization of services, and the valorization of local resources, helping to make the sector more competitive and sustainable. In this context, the dialogue between businesses, universities, and experts supports the dissemination of best practices and advanced technological solutions.   Register for the event by scanning the QR code on the poster.
Workshop
3. Culture and tourism industry
GREEN ATTRACTION: Gardens as a stage for contemporary tourism
On Saturday, October 18, 2025, from 9:45 a.m. to 4:00 p.m., the study day "Green Attraction – Gardens as a Stage for Contemporary Tourism" will be held in Verbania at VILLA GIULIA, organized by the University of Eastern Piedmont (DISSTE Department) in collaboration with numerous partners. Garden tourism is becoming increasingly structured and attractive, capable of generating value for local communities and meeting the needs of a diverse audience: from landscape lovers to botany enthusiasts, from cultural travelers to those seeking regenerative and wellness experiences. Gardens are also tools for urban regeneration, environmental education, and tourism innovation. In an era in which the quality of the environment and leisure activities is becoming increasingly important, they are becoming outstanding "green attractions" capable of generating networks, projects, and strategies at both a local and international scale.   These themes will be explored in depth throughout the day in order to foster a dialogue between Italian and international experiences. The event is divided into two sessions: a morning session with institutional presentations and presentations by industry experts, and an afternoon session dedicated to short talks and discussion.   The focus will be on topics such as the role of large gardens in tourism promotion, international networks, research projects, and successful experiences.   SHORT-TALKS - Deadline September 22, 2025 Five to six slots of approximately 20 minutes each are available, including a section dedicated to illustrating the issue and a section for discussion with the speakers and attendees.   To apply to speak, simply send your title and abstract (maximum 600 characters) by email to turismo@villataranto.it by September 22, 2025, summarizing the topics, research, or issues you wish to present and discuss. The event's Scientific Committee will evaluate the proposals received and accept those deemed most relevant to the study day.   The Scientific Committee is composed of: Roberta Lombardi (Director of the DISSTE Department, University of Eastern Piedmont), Stefania Cerutti (University of Eastern Piedmont), and Andrea Cottini (Director of the Villa Taranto Botanical Gardens). Registration is required. link