International Winter School HoSTDe “New Frontiers in Sustainable Tourism: Trends, Innovations and Practices"
From November 17 to 21, the University of Insubria, Como Sant'Abbondio campus, will host the International Winter School: New Frontiers in Sustainable Tourism: Trends, Innovations, and Practices.
The event, organized by the Department of Law, Economics, and Cultures and specifically by professors Roberta Minazzi, Deborah Toschi, Daniele Grechi, Giulia Tiberi, Roberta Bogni, and Michela Segato, is designed to deepen knowledge of sustainable tourism practices and emerging trends. It will be an immersive learning experience in the hospitality and destination management sector, with a particular focus on the development of sustainable tourism globally and in the Lake Como area.
The winter school, thanks to speakers from international universities, will allow participants to reflect on the latest trends in tourism and its digital and sustainable evolution. Research findings developed by Spoke 3 - Tourism Industry and Culture will also be presented during the event.
Plan of the days:
Day 1: Monday, November 17, 2025
11:00-17:00
New Generations and Market Dynamics in Sustainable Hospitality: Key topics: Lake Como transformation, Gen Z and sustainability; AI and tourism, sharing economy and traditional hotel accommodation
Day 2: Tuesday, November 18, 2025
11:00-13.30
Hiding sustainability, missing opportunities: greenhushing explained
14.00-18:30
Sustainable Tourism and EU policies
Key topics: EU tourism policy, implicit sustainability, funding programmes
Day 3: Wednesday, November 19, 2025
11:00-19:00
Regenerative Hospitality and Resilient Climate change communication
Day 4: Thursday, November 20, 2025
10:00-11:30
European Film Festivals, Industrial cultural heritage
Day 5: Friday, November, 2025
11:00-14:00
Sustainable Destinations and Brand Management
For more information, see the attached poster.
