Spoke 3 takes part in the International Tourism Exchange
From Sunday 9 February to Tuesday 11 February 2025, Rho - Milano Fiera hosts the 45th edition of BIT - Borsa Internazionale del Turismo, one of the most important Italian events dedicated to Tourism.
Spoke 3 - Tourism Industry and Culture participates in this edition by promoting research and innovation of the ecosystem and the University of Insubria, giving visibility to innovative projects in the field of tourism and culture in order to create new synergies with exhibitors and visitors interested in the enhancement and promotion of tourism and culture; factors widely present in the North West through the use of new technologies.
At booth H07 - Hall 9, NODES Spoke 3 will present innovative prototypes and research materials, showcasing NODES projects including the flagship projects TOEP (Tourism Open-ended Experimentation Platform) and CIRIL (CULTURAL-INDUSTRY REGENERATION IMMERSIVE LAB) and academic POCs in the field of Tourism and Culture. Academic POCs include: DIGITALMM (Digital Muse for Museums), PLANET (Planner Leisure App for Natural & Experiential
Tourism), AIACE (Artificial Intelligence Assistant for Cultural Tourism Enhancement), HISTORYGRAPHIA, ITM (Immersive textile museum), CERR (Cultural Extended Reality Routes).
Finally, some researchers will be present to illustrate their innovations to the public; Among them there will be some representatives of the University of Insubria, the University of Turin, the University of Eastern Piedmont and the University of Valle D'Aosta.
