The city of Benevento meets companies operating in tourism and culture of southern Italy

On November 13, 2024, the event "Tourism and culture: innovation for the South" was held at the University of Sannio, a partner of Spoke 3 - Tourism and Culture Industry, organized as part of the Roadshow Mezzogiorno initiative.

During the day, Dr. Marco Biolatti of the University of Turin and Prof. Stefania Cerutti of the University of Eastern Piedmont showed those present the results obtained to date with the two flagship projects CIRIL and TOEP; projects aimed at enhancing the territory and culture thanks to the use of new technologies.

The main protagonists of the event were the companies operating in southern Italy, which had the opportunity to win funds from the cascade calls through which they were able to start interesting industrial research and experimental development projects. The companies presented their progress, showed some prototypes and explained to those present how new technologies are revolutionizing the tourism and culture sector in the South but also the Made in Italy sector. Interesting and noteworthy are the applications proposed for conscious tourism and for the protection of Made in Italy and the recognition of counterfeit items. The companies also had the opportunity to discuss and network with each other

At the end of the meeting there was an interesting round table that allowed researchers and companies to discuss what has been done so far and possible actions to take in the future.