ETLAV
Scheda del progetto
Università della Valle D'Aosta
ETLAV aims to strengthen and promote heritage tourism and experience tourism based on the use of the cultural element at an individual and collective level thanks to the research and planning of new cultural and literary routes in the area of the Lower Aosta Valley. To this end, the objective is to create concretely useful tools for the development of Aosta Valley and foreign tourism in the area concerned for a potential expansion and differentiation of the types of users who benefit from the lower valley.
The focus on this area arises from its strategic, and still under-valued, role at the heart of a network of cultural itineraries that demonstrate a wealth of literary and artistic testimonies hitherto unexplored and of great interest for tourists of non-Italian culture. While studies in recent years have traced the presence of non-Italian travelers in the lower valley in a very limited historical period (first part of the nineteenth century), ETLAV aims to rediscover landscapes and exchanges that strengthen circulation and/or reveal the representation and description of the region in the writings and works of non-Italian authors and artists. Despite the great interest in the figure of foreign mountaineers in the region, the project focuses on the literary texts written by travellers, artists, authors to understand significant aspects of the non-Italian imagination that passed through Valle d'Aosta, to trace historical-transit cultural events of international importance and clarify as well as enhance the cultural context which over the centuries has strengthened relations between Valle d'Aosta and Europe.
The routes created thanks to this project pay great attention to the local reality and to the revaluation of the territory of the lower valley with a view to cultured and/or curious tourism. In this sense, they aim not only to overcome the problems that often arise from the seasonality of tourism, but above all to open the territory of the lower Aosta Valley to high-quality cultural tourism also by offering events and opportunities complementary to those already active in the field of sport , food and wine and wellness. These routes will be advertised through communication strategies suitable for attracting non-Italian visitors, such as digital communication plans that rely on easily downloadable tools / apps, where information on the lower valley is communicated clearly, effectively and pleasantly, and QR codes placed in the cities and in the main points of interest to create coherent, inclusive and adaptable tourist routes to every desire and need. The ETLAV Project approach aims to showcase the unique cultural heritage of the Lower Valley and ensure tourists have an unforgettable experience. For this reason, we hope to contribute to the sustainable tourism development of the area and its promotion as a privileged tourist destination for international, high-quality tourism.
Contatcts:
Ref.
Prof. Carlo Maria Bajetta
The ETLAV Project proposes an innovative synthesis between cultural heritage and tourism, in a unique process of development and valorisation, which can bring concrete results to the territory towards which the design and planning efforts are aimed. In this project a new relationship has been identified towards the heritage and the community itself towards which cultural consumption and the tourist experience are directed.
ETLAV proposes itself as a bridge with the territorial projects previously created, among which HERA - Heritage App stands out. ETLAV moves from this latest project, the first experience of creating an app linked to the valorisation of the territory, taking into consideration the critical points and extending its range of action to the territories of the Lower Valley not included in HERA. Furthermore, ETLAV aims to conduct applied research activities for the creation of cultural content through digital systems, involve local stakeholders interested in validating the value of the tool thus developed and finally present the app to local actors.
Among the main problems that need to be addressed through the project is the "new" need to enjoy cultural heritage. It is necessary and urgent to develop innovative and digital technologies to respond to contemporary challenges in the management of a museum/cultural site, to attract visitors, to create virtual tours, but above all to establish a dialogue with the visitor and maintain high "aesthetic emotion" .
The ETLAV Project intends to enhance the results of the research, facilitate technological transfer and contribute to the enhancement of cultural heritage through digital tools within processes of economic and environmental sustainability and social impact on the territory. The Project is proposed as a tool for the development and conservation of cultural heritage to enhance places of memory and historical-artistic experiences and to improve current models of cultural enjoyment, also considering the impacts of climate change. In particular, the project will take into consideration the area of innovation which concerns the valorisation of cultural, tourist and educational routes and the landscape in order to encourage the construction of new ways of using them, together with new ways of interacting with the users, focused on different types of targets.