Ship To Cycle
Supporto all’innovazione dell’offerta: consulenza su strategie di marketing e automazione dei processi di vendita
Scheda del progetto
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Cycle tourism reveals a new way of enjoying the territories. Sport and Event Logistics' Ship to Cycle project supports this trend by creating a door-to-door service to ship bicycles around the world safely and efficiently, relieving enthusiasts of the stress of transporting their bike to the airport or on the train. It also avoids the added inconvenience of hotel transfers. The service is made possible thanks to the creation of digital marketing strategies and the improvement of process automation. This is a project created to meet the needs of cyclists and to give voice to environmental issues by simplifying travel for professionals and cycling enthusiasts. At the same time it supports sustainable mobility, respect for the environment and cultural promotion, because it is able to recommend users places to visit based on their profiles.
Contacts:
Luciana Oreglia
To improve the user experience, it is essential to be able to offer hyper-personalized services. The project aims to introduce technologies and skills to collect qualitative data on consumers, to profile new clusters and to create activities based on the real needs of customers. The interventions will be aimed at introducing end-to-end technologies to automate process flows, through the integration between website, analytics tools, newsletter tools, CRM and Business Intelligence tools.
The project is based on the concept of Data driven revenue management for the benefit of territories and companies, in particular small and medium-sized enterprises. Operators will be driven by data to propose friendlier, more sustainable and more robust destinations, rather than by Artificial Intelligence (AI) techniques.
Cycle tourists consider cycling the real purpose of the holiday and it is a choice of well-being and discovery. The project will make it possible to provide tourists with more infrastructure and a wider specialized offer, in order to enjoy a journey full of experiences. Also for group experiences, a new trend in cycle tourism.