Personal Skills for Tourism Innovation

Specialized training for Alpine Guides and Mountain Guides (AMM)

The Spoke 3 - Tourism Industry and Culture of the NODES Ecosystem together with the University of Valle d’Aosta promotes a free training course aimed at Alpine Guides (GA) and Mountain Guides (AMM) to concretely address the challenges of contemporary mountain tourism.

A strategic training opportunity for the competitiveness of mountain tourism
The seminar aims to provide concrete tools to strengthen the professional profile of operators in the sector, responding to specific needs that emerged from the analysis of training needs and direct comparison with professionals.
The initiative is part of the Competence Booster of the NODES - Digital and Sustainable North West project and represents a strategic lever for the qualification of the local tourism offer, through the adoption of sustainable, innovative and international market-oriented practices.

Training objectives

Strengthening English language skills applied to territorial marketing, storytelling and intercultural communication.

Acquire tax and contribution management tools, with a focus on regimes, obligations and opportunities for professional guides.
Enhance territorial identity, integrating cultural, environmental and narrative content to make the offer more authentic and attractive.
Promote interaction with international customers, developing effective and lasting relationships with visitors

Who is it for
The seminar is primarily designed for:

Alpine Guides (GA)
Medium Mountain Guides (AMM)
and represents a complement to the training required for registration in the regional Professional Register, as well as support for continuous updating. It is also open to other figures in the tourism sector (tourist guides, accommodation managers, cultural operators) interested in the proposed content.

At the end of the seminar, non-technical University Training Credits (CFU) will be recognized, valid for the professional updating of Alpine guides and medium mountain guides.

Course program and structure

Module 1 – Building Client Relations through English

Effective communication, storytelling and marketing in English

Main contents:

Communication in English in the tourism and outdoor context
Storytelling of the Aosta Valley region for an international audience
Soft skills and customer loyalty strategies
Narrative techniques to promote cultural and naturalistic experiences

Dates and times:

May 7, 2025 – 9.00-12.00 / 13.30-17.00 (in presence)
May 21, 2025 – 9.00-12.00 / 13.30-17.00 (online)
June 4, 2025 – 9.00-12.00 / 13.30-16.00 (in presence)

Total hours: 20

Teacher: Professional with skills in university teaching and knowledge of the Aosta Valley region.

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Module 2 – Tax Guide for Mountain Activities

Tax, accounting and contributory aspects of the profession

Main contents:

Tax regimes and classification of professional activities

VAT obligations, withholdings, collaborations with schools and tour operators

Simulations and real cases to understand risks and opportunities

Sustainable and regulatory-compliant economic management

Dates and times:

May 14, 2025 – 9.00-12.00
May 28, 2025 – 9.00-12.00

Total hours: 6

Teacher: Accountant with experience in university education.

Useful Info

Objectives

Strengthen skills to compete in a global tourism market
Learn to describe the cultural and natural value of your territory in English
Optimize the tax management of your business
Contribute to the growth of more sustainable and responsible tourism

Total duration: 26 hours

Language: English and Italian

Delivery method: in person + one online meeting

Registration fee: free

Final exam scheduled for each module

Credits:

Individual taxation course 2 hours 12 CFP NT (non-technical credits)
English course 7 hours 28 CFP NT (non-technical credits).

Teaching materials: provided and available even after the end of the course

Location: Aosta University Campus – Via Monte Vodice, Aosta

Registrations and contacts

Registrations:

Segreteria UVGAM
segreteria@guidealtamontagna.com 

Info:
Team organizzativo Spoke 3
info.spoke3@ecs-nodes.eu