APNR
Data/process research for the creation of a pinot noir supply chain model (farm2fork) capable of supporting the new conditions of differentiation in terms of product quality and a new relationship experience with the brand for all stakeholders
Scheda del progetto
Società agricola Prime Alture srl
Università di Pavia
Geosmartcampus srl
The project involves collecting all relevant data in the context of a "farm to fork" approach to support the creation of a sustainable and resilient supply chain model, targeting producers, the horeca sector, and consumers. The data gathered in an ever-changing environmental, climatic, and economic context, through the use of digital technologies involving the production chain, will form the information base necessary to build a strategy of valorization and transparency for a high-quality and excellent product like Pinot Noir. On pilot vineyard installations, technical trials will be conducted to sustainably mitigate water stress through practices such as under-vine mulching, emergency irrigation tests, and trials of nets to reduce excessive solar radiation—techniques that have so far been underutilized or not used at all.
Contacts:
Antonio Seggioli
antonio.seggioli@projectfarm.it
The challenge is to lay the groundwork for drafting a production protocol aimed at creating production and processing practices that, with the help of a digital platform, will elevate Pinot Noir to a "premium price" level, making the production process more sustainable. Finally, product qualification through horeca channels and consumer engagement will make the product—and consequently the Oltrepò Pavese region, the third largest production area worldwide and the first in Italy for Pinot Noir grapes—more attractive and competitive, alongside Champagne and Bourgogne, with nearly 3,000 hectares of cultivated area out of about 13,000 hectares of vineyard surface.
The project is innovative because, in addition to field experimentation in pilot vineyards that will generate useful information to counteract vine water stress caused by climate change, it will seek a differentiated supply chain approach by integrating producers, horeca, and consumers. This will be achieved by adopting a digital platform strategy that creates a community to support all stakeholders in the supply chain.
From a scientific perspective, the initial impact will be the creation of a production model capable of making the agro-ecological system of the vineyard sustainable. Subsequently, through the adoption of the research project, the partner agricultural enterprise will benefit from a platform of physical and digital touchpoints and relationships, with the aim of building a community that fosters innovative experiences involving all actors in the supply chain.