Primary Agroindustry

Promoting the development of digital technologies aimed at improving the sustainability of agricultural production for industrial transformation

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Agroindustria primaria

Promuove lo sviluppo di tecnologie digitali volte a migliorare la sostenibilità delle produzioni agricole per la trasformazione industriale.

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Spoke 6 Primary Agroindustry

Spoke 6 actively fosters the sustainable development of agricultural territories by leveraging cutting-edge technologies such as sensing devices, advanced mapping systems, data collection, and processing methods.

 

The Spoke is coordinated by the University of Pavia and involves collaboration with public research institutions and local entities. Together, they work towards the sustainable development of agricultural territories through the implementation of digital innovation systems.

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News

News
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Preview of the exhibition “Cultivating the Future: Agriculture, Energy, Community” attracts strong participation
The preview transformed the former rice mill of Tenuta Vialone into a living laboratory of exchange between research, agriculture and community. The preview of the exhibition Cultivating the Future: Agriculture, Energy, Community took place on Sunday 7 September 2025 at the former rice mill of Tenuta Vialone in Sant’Alessio con Vialone, during the annual Rice Festival.   Curated by Carlo Berizzi and Nadia Bertolino (AUDe Lab, University of Pavia), the initiative drew over one hundred visitors, including representatives of the agricultural sector, local administrators and citizens interested in exploring how the traditional Lombard farmstead can evolve into an energy and community hub. The exhibition presents the outcomes of Research Module 1 – Formidabilae, with a particular focus on the final phase of the research dedicated to redefining Cascina Vialone as an experimental model of a future-oriented farm, integrating environmental sustainability, energy autonomy and community relations.   Ahead of the guided tour, the roundtable “The Sustainability of the Farm” was opened by Mayor Ivana Maria Cartanì, followed by contributions from Stefano Lamberti (Tenuta Vialone srl), Daniele Campari (Pro Loco Sant’Alessio con Vialone), Carlo Berizzi and Nadia Bertolino (AUDe Lab, University of Pavia), and Norma Anglani (Laboratory of Electrical Energy, University of Pavia). The session was concluded by Marta Sempio, President of Confagricoltura Pavia, who introduced the Spighe Verdi programme promoted by Confagricoltura and FEE Italia. On this occasion, the Municipality of Sant’Alessio con Vialone received the Spighe Verdi 2025 Award, recognising its commitment to sustainable rural practices.   The meeting also featured remarks by Ing. Lucia Marazzi, Head of the Third Mission Office at the University of Pavia, who highlighted the impact of the NODES project on the territory and the strategic role of research within Spoke 6 – Primary Agroindustry.   📍 Following the preview, the exhibition will be open from 23 to 27 September 2025 at the Palazzo del Broletto in Pavia, as part of Sharper Night Pavia. The week will include meetings and public discussions on sustainability, agro-industry and new energy systems.

News
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Digital Marketing for Primary Agroindustry: Student Challenge Projects from Spoke 6 Presented
On June 17 and July 1, students from the Advanced Digital Marketing course (Master’s Degree in Digital Communication) at the University of Pavia, coordinated by Prof. Elisa Conz, presented their projects as part of the Student Challenge promoted by Spoke 6.   Three companies were involved: Azienda Agricola Luca Bonizzoni of Casteggio (honey production), Azienda Agricola Frigerio Anna Maria of Voghera (wine production), and Il Sabbione by Alice Zanaboni, an agricultural and agritourism business in Robecco Pavese. Working in groups, the students developed tailored marketing plans, addressing themes such as digital storytelling, social media, e-commerce, territorial identity, and sustainability strategies.The projects were presented directly to the entrepreneurs, who gave very positive feedback and acknowledged the concrete value of the proposals.   The initiative proved to be an effective bridge between university and enterprise, showing how collaboration with the local area can generate innovative digital solutions. For the students, it was a valuable learning opportunity to apply advanced skills to real-world cases.

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Startup Contest 2025: Two Winners from NODES Spoke 6
An achievement that confirms the project excellence and entrepreneurial potential of NODES Spoke 6, turning research and innovation into concrete, nationally recognized ventures.   Outstanding results for NODES at the 2025 Startup Contest organized by Borsa della Ricerca: two of the ten winning projects come from Spoke 6, making NODES the only PNRR-funded ecosystem to receive a double award.   The Startup Contest is a national initiative designed to highlight entrepreneurial ideas and emerging startups developed within PNRR projects. The 2025 edition saw the participation of 50 teams who presented their solutions and proof-of-concepts to a national audience of over 100 leading companies and investors, including Thermo Fisher, RINA, De Longhi, ENAV, EssilorLuxottica, Colussi, Zoppas and Giuliani. The winners were selected by a jury of R&D managers from Barilla, NTTData, Webuild, Pfizer, and representatives of Invitalia.   The two winning projects from Spoke 6 are: 🔹 BIORESTART 4.0 – An innovative and sustainable extraction technology for producing functional plant-based ingredients from fruit, vegetable, and aromatic plant by-products. Applications span the food and agrochemical sectors, with clear environmental and cost benefits compared to traditional solvent-based methods. 🔹 DEMETRA – A virtual reality training system for agricultural workers that enables learning of crop-handling techniques regardless of seasonality. Real farming tools are adapted for virtual interaction, offering companies reduced training costs, time savings, and standardized learning outcomes.   Both teams will participate in the Forum EXPO PNRR, to be held in Catania from October 1 to 3, 2025, with a customized agenda of B2B meetings with investors, companies, and innovation stakeholders.

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Success for the NODES Spoke 6 panel at TerraenVision 2025: innovative solutions for building resilience to environmental risks in agricultural systems
At the international conference TerraenVision 2025 – Nature-based Solutions to Facilitate the Transitions for Living within the Planetary Boundaries, held in Granada from July 8 to 11, the NH1 panel dedicated to Spoke 6 of the NODES project took place with great success.   Hosted at the Escuela Técnica Superior de Ingeniería de Caminos, Canales y Puertos of the University of Granada, the event attracted a large and engaged audience and was part of three intensive days of scientific sessions, plenaries, debates, and field activities focused on nature-based solutions for climate resilience.   The panel, titled Innovative solutions for increasing resilience to water-related hazards and soil erosion in agricultural areas, was coordinated by Valerio Vivaldi, Valentina Vaglia, and Chiara Toffanin (University of Pavia), and represented an important opportunity for dissemination and international engagement for Spoke 6 within the broader NODES initiative.   Strongly interdisciplinary, the panel reflected the diverse core areas of Spoke 6 and its flagship projects, bringing together expertise in agronomy, hydrogeology, engineering, biology, and digital technologies.   Among the key contributions, Nadia Bertolino presented a project integrating water resilience, agricultural production, and energy generation at Cascina Vialone; Giovanni Marchese discussed new agronomic scenarios for viticulture in the Oltrepò Pavese; and Valerio Vivaldi introduced an integrated approach for assessing shallow landslide susceptibility on vineyard slopes. Antonio Gambarani illustrated the positive effects of Nature-based Solutions on soil degradation mitigation, while Ali Hajian and Kima Saber Sichanii analyzed the mechanical behavior of clayey soils treated with fungal agents. Joining remotely, Fabio Dell’Acqua presented an advanced satellite-based monitoring system applied to vineyards in Northern Italy, developed within the NODES project.   The strong participation and vibrant discussion among experts confirmed the high scientific value of the session and the strategic role of Spoke 6 in addressing environmental challenges through systemic, innovative, and integrated approaches.

Boost your competence

6. Primary agroindustry
NODES Academy: Primary Agroindustry - 2nd Edition
Course holder
ComoNExT – Elena Zaffaroni, Sara Lucca, Marina Fabre Morales, Elisa Alemagna
Acceleration
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6. Primary agroindustry
NODES Academy: Primary Agroindustry - 1st Edition
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ComoNExT – Elena Zaffaroni, Sara Lucca, Marina Fabre Morales, Elisa Alemagna
Entrepreneurship
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6. Primary agroindustry
Agritech Training: Precision Viticulture
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Prof. Hermes Giberti, University of Pavia
Upskilling
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Eventi

Meeting
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Exhibition Preview: Cultivating the Future: Agriculture, Energy, Community
he exhibition Cultivating the Future: Agriculture, Energy, Community originates from the work of Research Module 1 of the flagship project FORMIDABILÆ, within Spoke 6. Curated by Carlo Berizzi and Nadia Bertolino (Architecture and Urban Design Research Lab, University of Pavia), the exhibition presents drawings and models that explore the role of the contemporary farmstead as a laboratory of innovation, sustainability and energy, bridging tradition and the future of the Po Valley rural landscape. The project, the result of the joint work of the research teams in Architectural Design and Electrical Engineering, proposes a reflection on the reactivation of Cascina Vialone, a traditional Lombard farmstead reinterpreted as an experimental model of the farm of the future—capable of combining environmental sustainability, energy autonomy, and community relations. The preview will take place at the former rice mill of Tenuta Vialone, during the 2025 Rice Festival, and will be accompanied by a roundtable discussion and a guided tour with the curators. Programme At 3:00 pm, before the guided tour, the roundtable “The Sustainability of the Farm” will open with institutional greetings by Ivana Maria Cartanì, Mayor of Sant’Alessio con Vialone. This will be followed by contributions from Stefano Lamberti (Tenuta Vialone) and Daniele Campari (Pro Loco Sant’Alessio con Vialone), who will illustrate the transformation of the former rice mill into a space returned to the community thanks to the PNRR. Carlo Berizzi and Nadia Bertolino will discuss architectural strategies and design scenarios for rethinking the farmstead as a community hub, while Norma Anglani (Laboratory of Electrical Energy, University of Pavia) will present an experimental approach to the use of clean energy in rural contexts. The roundtable will conclude with Marta Sempio, President of Confagricoltura Pavia, who will introduce the Spighe Verdi programme, promoted by Confagricoltura and FEE Italia, which recognises rural municipalities committed to sustainable land management policies. On this occasion, the Municipality of Sant’Alessio con Vialone will receive the Spighe Verdi 2025 Award, a recognition of the good practices implemented in the territory. At 4:30 pm, the guided tour of the exhibition will follow, led by the curators. Next dates After the preview in Sant’Alessio con Vialone, the exhibition will be open from 23 to 27 September 2025 at the Palazzo del Broletto in Pavia. The event is part of the Sharper Night Pavia programme and will be accompanied by a week of initiatives promoted by the research team, including meetings and public discussions on sustainability, agro-industry, and new energies.  

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ROADSHOW PRIMAVERA: Spoke 6 technologies fair
On April 4, 2025, the University of Pavia will host the NODES Spoke 6 RoadShow event Sustainability and Digitalization in Primary Agroindustry.   The initiative represents an important opportunity to see first hand the technologies developed and the results obtained so far by the initiatives funded by the Spoke, such as cascade calls for SMEs, academic PoCs, industrial PhDs and flagship projects.   The Spoke technologies fair will open at 11:00 following a short introductory plenary session to the event moderated by the Spoke Project Manager, Prof. Hermes Giberti.   In parallel, a space dedicated to 1-to-1 meetings will allow companies, investors and startups to explore new collaboration opportunities, while the networking lunch will offer an opportunity for informal discussion between participants. An Agorà area will instead be dedicated to short interviews with exhibitors. The various contributions will then be available online at the end of the event.   Agenda 10.00 Registration  10.30 Plenary session with introductory speeches 11.00 Opening of the technoligies fair and Agorà area 11.30 - 14:30 1-to-1 meetings 13.00 - 14.00 Networking lunch 14.30 Closure   Participation is open to companies, investors, startups and stakeholders interested in learning about the opportunities offered by digital and sustainable technologies for the future of agriculture.   Click here to register!  

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Spoke 6 Assembly: Online Meeting on January 27, 2025
Spoke 6 - Primary Agroindustry - holds an online meeting January 27, 2025 to share the state of the Spoke's work and some "Success Stories" featuring researchers and SMEs funded by the Spoke. The assembly will be largely dedicated to some of the success stories of Spoke 6 involving SMEs from the NODES area.   The agenda of the event, which will take place from 11:00 to 13:00, includes: 11:00 Progress of the Spoke work (Hermes Giberti PM Spoke 6) 11:20-12:50 Success Stories - informal chats (maximum 10 minutes each) 11:20 Plant extracts (Az. Agr. Calatroni) 11:30 New supply chains in Oltrepò Pavese (Eco srl) 11:40 Divine & Eva (ProLogic informatica and AlpiRobot) 11:50 The efficient farm (Veronesi-AIA) 12:00 An industrial doctorate (Confagricoltura) 12:10 Students Challenges (Az. Agr. Api dei Monti) 12:20 Upskilling in zootechnics (CAI Nutrizione) 12:30 The Academy of Spoke 6 (ComoNext) 12:40 A new startup (RDkore) 12:50 Next steps, greetings and thanks

Meeting
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Students Challenges NODES Spoke 6 – An opportunity for local SMEs
Spoke 6 invites local SMEs in the primary agro-industry to propose marketing challenges to the students of the Advanced Digital Marketing course at the University of Pavia. The goal is to develop innovative digital marketing plans to enhance the quality and authenticity of local products, improving consumer awareness and engagement both at an Italian and international level. The Students Challenges offer students the opportunity to interact with the corporate world, public bodies, associations and third sector bodies of the NODES project territories through the “learning by doing” method and provide an opportunity for companies to meet young talents and discover innovative solutions applicable within their realities.   Agenda  17:00 Welcome and introduction to the call Students Challenges 2025   Prof Hermes Giberti, PM NODES SPOKE 6 Dr Elisa Conz, course leader “Advanced Digital Marketing”   17:15 Awards ceremony Students Challenges 2024   Challenge proposed by Calatroni Vini Challenge proposed by Api dei Monti Challenge proposed by Rossetti e Scrivani   18:15 networking drinks   Date and address:   Thursday 16 January 2025, 17:00 - Aula Disegno - Università degli Studi di Pavia (Piazza Leonardo Da Vinci, 5)   A unique opportunity to discover how local SMEs can benefit from Spoke 6’s Students Challenges!   Register here!