B4HOPES: The beer that makes the difference
From the field to the glass: the social impact of prison economy beer
The research project, led by Michele F. Fontefrancesco of the Università Cattolica del Sacro Cuore and involving Luisa Torri, Nazarena Cela and Chiara Nervo of the University of Gastronomic Sciences of Pollenzo, aims to investigate the perception of consumers towards social beers, with particular attention to those produced through rehabilitation programs for prisoners. The study seeks to explore how blockchain technology can improve transparency and communication in the sector, ultimately increasing awareness of the social impact of consumers' purchasing decisions.
Our research is fundamental - says Prof. Torri - to understand how consumers perceive prison beers and the crucial role that the synergy between craft beer and social sustainability can have in the market. The meeting between the brewing sector and the principles of inclusion and social reintegration transforms beer into a product that goes beyond sensory pleasure, becoming a symbol of social change. Tools like blockchain allow these values to be communicated with transparency, allowing consumers to make more informed choices, aware of the consequences of their purchasing decisions in terms of social, economic and environmental sustainability.
Hence the need to deepen the investigation through a questionnaire, which allows us to understand consumers' perception of these beers and discover how we can improve the communication of their social value. Why participate?
- You will contribute to innovative research, led by an interdisciplinary team from the Catholic University of the Sacred Heart and the University of Gastronomic Sciences of Pollenzo
- You will help promote a more conscious and sustainable consumption model.
- You will be an active part of a project that uses blockchain to build trust and enhance the positive impact of your purchases.
